2013 'MTV Video Music Awards' Deliver Big Sunday Night With 10.1 Million Viewers, Up 66% From Previous Year

Categories: 2-Featured,Network TV Press Releases

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August 26th, 2013


via press release:


Award Show is Cable’s #1 Entertainment Telecast of the Year Among P12-34

Miley Cyrus and Robin Thicke Medley Sets New Twitter Record for Tweets per Minute;
MTV Digital Has Biggest VMA Day in Network History


New York, NY (August 26, 2013) – The 2013 “MTV Video Music Awards” delivered big Sunday night, with the award show currently ranking as cable’s #1 entertainment telecast of the year among P12-34.  The first-ever award show to be broadcast live from Brooklyn’s Barclays Center, the VMAs garnered a total audience of 10.1 million viewers, a 66 percent increase versus 2012, and the ratings jumped 47 percent compared to last year’s telecast, delivering a strong 7.8 P12-34 rating.  The encore presentation of the show on MTV last night earned an additional 2.8 million total viewers, amounting to 12.9 million total viewers across both airings on MTV.  Ratings for the 2013 “MTV Video Music Awards Pre-Show” increased 100 percent compared to last year with P12-34, garnering a 3.6 rating among that demographic, and total viewers grew a whopping 119 percent with 4.6 million tuning in.*

The 2013 "MTV Video Music Awards" shattered previous records across MTV's web, mobile and social channels with last night now ranking as the biggest VMA day in history in terms of total visitors, page views and streams. More than 4 million fans visited VMA content on MTV.com, mobile web and MTV app yesterday generating more than 15 million total streams – five times higher than last year’s show day – with the live stream portion now ranking as the biggest in Viacom's history. MTV mobile saw its biggest day ever with more than 2 million visitors, 6 million page views and 1.8 million streams. During the two-hour telecast, social media exploded as fans passionately reacted to the performances and winners generating 120 national and worldwide trending topics on twitter, and 1.2 million Instagram likes.  According to Twitter, during her medley of "We Can't Stop" and Robin Thicke’s "Blurred Lines," Miley Cyrus set a new Twitter record for tweets per minute clocking in an astounding 306k tweets per minute, surpassing the previous record holder, Beyonce's Super Bowl performance.**

VMA performers including Justin Timberlake, his former band ‘NSYNC and Bruno Mars reaped the benefits of their stellar performances, garnering immediate sales and chart spikes. After winning the prestigious "Michael Jackson Video Vanguard Award,” taking home three KAWS Moonmen for categories including “Video of the Year,” and receiving a standing ovation for an epic medley of his hits, including a surprise reunion with his former ‘NSYNC bandmates, Timberlake posted a 1,876 percent increase in sales, while ‘NSYNC was up 156 percent.  Following two-time VMA winner Bruno Mars' first televised performance of his soon-to-be-released single, "Gorilla," the song immediately debuted on the iTunes single chart. Additionally, the album "Unorthodox Jukebox" re-entered the iTunes album chart top 10 at #5.

To see photos or for additional information on this year’s show, please head to VMA.MTV.com or www.mtvpress.com, and follow @mtv on Instagram or Twitter.

*Source: Nielsen. Live+SD. P12-34, unless noted. Ranked on 000s. Entertainment = excludes sports. Telecast rank dates: 12/31/12-8/25/13.

**Source: Adobe Site Catalyst 15.0, Ustream, Twitter, 8/25/13

  • Seth

    ‘NSYNC effect

  • Laura

    I wonder what the drop-off was after the NSYNC performance.

  • sara881

    Miley Cyrus set a new Twitter record for tweets per minute surpassing the previous record holder, Beyonce’s Super Bowl performance

    Vmas are live are live worldwide, Superbowl only in Usa.

  • Androme

    Four words: Stay classy, Miley Cyrus.

  • DenverDean

    Wasn’t last year’s show on a Thursday or something weird because of the Democratic Convention? I’m almost positive it went up against BHO’s acceptance speech.

  • Daw Johnson

    BS press release from MTV. Last year’s show, in a major mistake, was broadcast on a Thursday.

    How do they compare to the all-time marks? Given the hype, anything less than an all-time viewership record is a disappointment.

  • Meanie

    See this what Lady Gaga does bring in ratings

  • Max Vrany

    @sara881, the Super Bowl is live worldwide as well. The US network coverage is simsubbed in Canada and NFL Network produces the international feed that goes to “up to 180 countries”.

  • JR35

    Other years that topped this year’s in overall viewership (if 10.1m holds) are 1999, 2001-2004 and 2010-2011 (the latter had 12.4m, the most since, at least, 1994).

  • Gabe

    anyone have half hour breakdowns?
    how many people watched the at the beginning and how many watched the finale?

  • JR35

    And just a note: for much of its history, it did air on Thursday- i.e. from 1994 to 2003, nine out of 10 times. It then moved to Sunday in 2004, where it aired, except 2006 and 2012 (Thursday).

  • Skylar James

    All because of the NSYNC reunion hype

  • sara881

    Max Vrany

    I’m Italian. Here in Europe we don’t care nothing about american football. A lot of people watch Nba regarding american sports but football is totally unknow. Vmas are a big event as the Oscars

  • Kenny

    This is because there was something this year. The performers were more A-List and there was pre show buzz and a high chance of something noteworthy happening. Does anyone remember what happened last year? No one.

  • jr YOU WING

    The show was a trashy burlesque by demented and deranged drug addicts. Society is headed south boyz n girlz. Watch Victoria Secret’s show for the same effect.

  • Jamie04

    The numbers were because of *NSYNC and Gaga.

    The only reason Cyrus got the twitter numbers is because she is such a self-centered, loser. She needs some therapy.

  • Helmstrom

    This show was actually hyped up beforehand with actual stars like Justin Timberlake leading the way. The show being in Brooklyn was a plus as well.

    The show was really entertaining as bad as the music industry is right now but some of the performances weren’t actually too bad.

    I actually watched this over football and Ray Donovan which is saying something for me.

  • Zee King

    huge ratings cos of gaga, last year she wasn’t there so ratings were down. 2011 is rated the highest cos gaga performed as a man, her alter ego!

  • EatMorePez


    This year’s Superbowl was broadcast in Italy on SportItalia and ESPN America. Just because you don’t like it, doesn’t mean it’s not happening in your country.

  • Melanie P.

    Although I didn’t watch, I would have watched for Bruno Mars, Lady Gaga, NSYNC and Katy Perry performing. After hearing what Miley Cyrus did, I have to say I am glad I didn’t watch the whole show.

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