2013 'MTV Video Music Awards' Deliver Big Sunday Night With 10.1 Million Viewers, Up 66% From Previous Year

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August 26th, 2013


via press release:


Award Show is Cable’s #1 Entertainment Telecast of the Year Among P12-34

Miley Cyrus and Robin Thicke Medley Sets New Twitter Record for Tweets per Minute;
MTV Digital Has Biggest VMA Day in Network History


New York, NY (August 26, 2013) – The 2013 “MTV Video Music Awards” delivered big Sunday night, with the award show currently ranking as cable’s #1 entertainment telecast of the year among P12-34.  The first-ever award show to be broadcast live from Brooklyn’s Barclays Center, the VMAs garnered a total audience of 10.1 million viewers, a 66 percent increase versus 2012, and the ratings jumped 47 percent compared to last year’s telecast, delivering a strong 7.8 P12-34 rating.  The encore presentation of the show on MTV last night earned an additional 2.8 million total viewers, amounting to 12.9 million total viewers across both airings on MTV.  Ratings for the 2013 “MTV Video Music Awards Pre-Show” increased 100 percent compared to last year with P12-34, garnering a 3.6 rating among that demographic, and total viewers grew a whopping 119 percent with 4.6 million tuning in.*

The 2013 "MTV Video Music Awards" shattered previous records across MTV's web, mobile and social channels with last night now ranking as the biggest VMA day in history in terms of total visitors, page views and streams. More than 4 million fans visited VMA content on MTV.com, mobile web and MTV app yesterday generating more than 15 million total streams – five times higher than last year’s show day – with the live stream portion now ranking as the biggest in Viacom's history. MTV mobile saw its biggest day ever with more than 2 million visitors, 6 million page views and 1.8 million streams. During the two-hour telecast, social media exploded as fans passionately reacted to the performances and winners generating 120 national and worldwide trending topics on twitter, and 1.2 million Instagram likes.  According to Twitter, during her medley of "We Can't Stop" and Robin Thicke’s "Blurred Lines," Miley Cyrus set a new Twitter record for tweets per minute clocking in an astounding 306k tweets per minute, surpassing the previous record holder, Beyonce's Super Bowl performance.**

VMA performers including Justin Timberlake, his former band ‘NSYNC and Bruno Mars reaped the benefits of their stellar performances, garnering immediate sales and chart spikes. After winning the prestigious "Michael Jackson Video Vanguard Award,” taking home three KAWS Moonmen for categories including “Video of the Year,” and receiving a standing ovation for an epic medley of his hits, including a surprise reunion with his former ‘NSYNC bandmates, Timberlake posted a 1,876 percent increase in sales, while ‘NSYNC was up 156 percent.  Following two-time VMA winner Bruno Mars' first televised performance of his soon-to-be-released single, "Gorilla," the song immediately debuted on the iTunes single chart. Additionally, the album "Unorthodox Jukebox" re-entered the iTunes album chart top 10 at #5.

To see photos or for additional information on this year’s show, please head to VMA.MTV.com or www.mtvpress.com, and follow @mtv on Instagram or Twitter.

*Source: Nielsen. Live+SD. P12-34, unless noted. Ranked on 000s. Entertainment = excludes sports. Telecast rank dates: 12/31/12-8/25/13.

**Source: Adobe Site Catalyst 15.0, Ustream, Twitter, 8/25/13

  • Chris

    You know why the big increase from 2012? Last year’s show aired on a Thursday, no doubt confusing a lot of young people who generally expect to see the VMAs on a Sunday.

  • Nick

    The show kinda sucked all around, but had enough hype from Gaga and Timberlake (and N’SYNC) to warrant these ratings. Both put on the best performances of the night, along with Bruno Mars.

  • Networkman

    Best Performance of the night goes to Bruno Mars. He is really consistent and has become a great artist/entertainer. You can expect him to be at his best no matter if he is performing at the Grammy, MTV or American Music Awards.

    This is my ranking
    1. Bruno Mars
    2. Macklemore & Ryan Lewis
    3. Lady Gaga

  • Kaylie

    All around great show. Miley gave the normal VMA shock value that has been a staple for them.

  • 9 Lives

    I have to agree Bruno Mars and Timberlake had the best performances of the night. These are the two best acts to me in all of mainstream music right now.

    Macklemore & Ryan Lewis need to be the ones to get hip-hop back on track.

    Katy Perry was actually good, the song wasn’t a good version of “Eye of the Tiger” but I like the performance under the bridge in a boxing theme.

    I didn’t really care for Gaga, it was just plain weird to me.

    Rest of the show was complete garbage, Robin Thicke unfortunately got tied into that disgusting Miley Cyrus performance.

  • Nick

    Honestly, if you think Katy Perry’s performance was good, or better than Gaga’s, your opinion is moot.

  • E.S.

    People actually watched because it originated from Brooklyn? That’s dumb. Will next year’s show be in another hipster mecca like Austin or Seattle?

  • Andrea from Italy

    I see a lot of italian people right here! By the way, I watched the Super Bowl on February (only the first half though… had to study next day) here in Italy in good quality!
    For the VMAs… Gaga is Gaga.

  • Daniel Quintanilla

    The only dumb thing about the VMA’s is almost every cutaway consisted of Taylor Swift, Ellie Goulding, and Selena Gomez. Taylor Swift actually looked shockingly good with her dress and hair style (unrecognizable if you didn’t know it was TS). That said, all the young’ums (Selena Gomez especially) didn’t have to dress that demurely. I mean…… this is the VMA’s. Selena Gomez didn’t have to act like a harda** on stage when she won her award with her acceptance speech being next to nothing.

  • sara881


    You don’t understand. Football, baseball, hockey here have not audience here. Tim Tebow here is unknown, Kobe Bryant is a star. Vmas are a big global event, superbowl in a big american event. It’s a fact.

  • Alexa

    Still less than duck dynasty lol

  • chum_chum

    VMAs are NOT live outside the english speaking countries. Here, In the Europe they show them the next day with voiceover or subtitles.
    Last yers show was boring and was shown against Democratic National Convention so the ratings were very low. This years show was really hyped because of Gaga, *NSYNC, Katy, Kanye, even Macklemore and Robin Thike. Miley beat the record because she was a total M-E-S-S.

  • move

    no one in europe gives a dam about the superbowl!!!!!

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