‘Big Brother’ and ‘Unforgettable’ Post Across-the-Board Weekly Increases


via press release:


“Big Brother” Places First in Time Period in Adults 18-49 and Adults 25-54

“Unforgettable” Wins in Viewers

CBS Tops Sunday in Viewers

BIG BROTHER and UNFORGETTABLE both notched weekly increases in viewers, adults 18-49 and adults 25-54, leading CBS to a nightly win in viewers, according to Nielsen preliminary live plus same day ratings for Sunday, Aug. 25.

From 8:00-9:00 PM, BIG BROTHER SUNDAY was first in adults 25-54 (2.9/08), tied for first in adults 18-49 (2.3/07, with NBC) and second in viewers (7.10m).  Compared to last Sunday, BIG BROTHER was up +10% in adults 18-49 (from 2.1/06), +12% in adults 25-54 (from 2.6/07) and added +620,000 viewers (from 6.48m, +10%).
From 9:00-10:00 PM, UNFORGETTABLE was first in viewers (6.75m), second in adults 25-54 (1.8/04) and averaged 1.2/03 in adults 18-49. Compared to last Sunday, UNFORGETTABLE was up +13% adults 25-54 (from 1.6/04), +9% in adults 18-49 (from 1.1/03) and added +180,000 viewers (from 6.57m, +3%).

For the night, CBS was first in viewers (6.72m) and was second in adults 25-54 (1.9/05) and adults 18-49 (1.4/04).

Updated Sunday ratings will be available tomorrow.

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