ABC’s ‘Mistresses’ is Up 11% on its Move to 9pm in AD18-49

Mistresses Cast

via press release:

At 8pm, ABC’s repeat Shark Tank was up week to week in Total Viewers (+10%) and Adults 18-49 (+10%).

Shifting back into the 9 o’clock hour for the first time, ABC’s Mistresses grew over the prior week by 6% in viewers and by 11% in Adults 18-49.  Season to date, the ABC freshman drama delivers an extremely upscale audience (index of 148), pulling in 48% higher numbers with Adults 18-49 in homes earning $150k+ annual income to make it the summer’s top indexing broadcast drama.  In addition, Mistresses is posting the biggest percentage gains via TV playback for any summer broadcast series, jumping 58% from its initially-reported Live + Same Day Adult 18-49 number to its final Live +7 Day rating (growing from a 1.2 rating to a 1.9 rating).

Returning to Monday’s 10pm hour for the first time since the end of the season in May, ABC’s encore Castle drew 68% more overall viewers than NBC’s original Siberia in the time slot. Castle increased from its year-ago broadcast in the hour by 3% in Total Viewers.

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