E! Delivers Year-Over-Year Growth in All Key Demos for August 2013
via press release:
E! DELIVERS YEAR OVER YEAR GROWTH IN ALL KEY DEMOS IN AUGUST 2013
E! Scores Most Watched Month in Over a Year in Total Day and Primetime
Eonline Is on Pace for Fourth Consecutive Month of Record-Breaking Uniques in August
Los Angeles, CA, August 27, 2013 – Driven by the strength of E!’s new hit series Total Divas, the continued success of Keeping Up with the Kardashians and bolstered viewership coming to its popular core franchises, E! saw its biggest audiences in 13 months and year over year growth in all key demos in August 2013. In total day, E! was up +3% in its core P18-49 demo (217K), +4% with Total Viewers (362K) and +6% with W18-34 (106K) for the month. In primetime, the network was up +5% in its core P18-49 demo (338K), +5% with Total Viewers (568K) and +8% with W18-34 (155K).
For the month, Total Divas averaged 937K P18-49 and 1.5MM P2+, up +22% (P18-49) and +18% (P2+) vs 2012 time period averages. Total Divas is E!’s most watched freshman series since 2011.
Keeping Up with the Kardashians remains a pop culture powerhouse in its 8th season. In August, the series is averaging 1.6MM P18-49 and 2.6MM P2+ and is the #1 ad-supported cable series in its Sunday 9-10pm time period across all core demos.
Also contributing to the network’s growth, popular core franchises The Soup and Chelsea Lately posted strong months with The Soup delivering double digit year over year growth across all key demos and scoring its most-watched telecast since 2011 with its special Live 500th episode. Chelsea Lately scored year over year gains among total viewers and key female demos.
Building on flagship series E! News, the network continues to be a destination for pop culture news and information, hitting records for both online and mobile and seeing growth for new pop culture franchises like Studio E! Eonline is on pace for the fourth month in a row of record-breaking uniques, up +38% vs last year. Mobile uniques are also up +82%.