On Average, ABC's 'Mistresses' Improves Its Monday 10PM Slot Year-to-Year by 47% in Total Viewers and 73% in Adults 18-49

Categories: Press Releases

Written By

August 27th, 2013

Mistresses Cast

via press release:

On Average, ABC’s “Mistresses” Improves its Monday 10pm Slot

Year to Year by 47% in Total Viewers and 73% in Adults 18-49

 

Building 18% Week to Week to a New Season High in Adults 18-49,

ABC’s “Extreme Weight Loss” Scores its Strongest Rating in Over 1 Year

 

Wipeout” Equals a Best-Since-Premiere Rating Among Adults 18-49

 

“Motive” Grows for the 2nd Week to Deliver a 12-Week High in Adults 18-49

 

Rookie Blue” is the Most-Watched TV Show in its Slot for the 7th Straight Week, While Continuing to Improve Year to Year for its Strongest Season in 3 Years

 

ABC Wins Saturday with its Most-Watched-Ever “NASCAR Series at Bristol,”

Beating CBS’ NFL Coverage and Delivering Summer Highs for the Net on the Night

 

“America’s Funniest Home Videos” Scores a Summer High in Adults 18-49

 

Secret Millionaire” Earns ABC’s Top Non-Sports Audience in its Slot this Summer

 

ABC’s “Castle” Generates its Most-Watched Sunday Broadcast this Summer

 

 

Week No. 48

 

Monday

 

Mistresses” (10:01-11:00 p.m.)

Spiking 27% over its lead-in at 10:00 p.m. in Adults 18-49, ABC’s “Mistresses” returned after being pre-empted for 2 weeks to dominate NBC’s “Siberia” in the hour (+29% - 0.9/3 vs. 0.7/2), which fell from its lead-in.  In addition, “Mistresses” continued to improve its time period for ABC over the year-ago night with original programming, growing the hour by 60% in viewers (3.2 million vs. 2.0 million) and by 29% in young adults (0.9/3 vs. 0.7/2) – “The Glass House” on 8/20/12.  On average, the new ABC drama has boosted its slot year to year by strong margins in both Total Viewers (+47%) and Adults 18-49 (+73%).

 

Tuesday

 

“Extreme Weight Loss” (8:00-10:00 p.m.)

From 8:00-10:00 p.m. in head-to-head competition, ABC’s “Extreme Weight Loss” defeated Fox’s “So You Think You Can Dancefor the first time in Adults 18-49 (+8% - 1.3/4 vs. 1.2/4). The ABC unscripted series grew by double digits from start to finish in viewers (+11% - 3.6 million to 4.0 million) and young adults (+27% - 1.1/4 to 1.4/4).


 

  • Up 18% over the prior week to a new season high in Adults 18-49, “Extreme Weight Loss” scored its top rating in more than 1 year (since 7/15/12). NBC’s “America’s Got Talent” (9:00-11:00 p.m.) and Fox’s “SYTYCD” (8:00-10:00 p.m.) were both down week to week.

 

Thursday

 

Wipeout” (8:00-9:00 p.m.)

At 8:00 p.m., ABC’s “Wipeout” matched a best-since-premiere number in Adults 18-49 (1.2/4).

 

“Motive” (9:00-10:01 p.m.)

During the 9 o’clock hour, ABC’s “Motive” also posted its 2nd consecutive week of gains with Total Viewers (+9% - 4.7 million vs. 4.3 million) and Adults 18-49 (+25% - 1.0/3 vs. 0.8/3), drawing its biggest audience in 4 weeks and hitting a 12-week high in young adults – since 7/25/13 and 5/30/13, respectively.

 

Rookie Blue” (10:01-11:00 p.m.)

At 10:00 p.m., ABC’s “Rookie Blue” ranked as the most-watched TV show in its time period for the 7th week running. The ABC drama grew for the 2nd consecutive week in Total Viewers (+9% - 5.1 million vs. 4.7 million) and Adults 18-49 (+10% - 1.1/3 vs. 1.0/3) to equal its highest young adult number in 2 months – since 6/27/13.

 

  • Rookie Blue” was up over its performance on the same night last year (4.2 million and 1.0/3 on 8/23/12) by 21% in Total Viewers and by 10% in Adults 18-49.  In fact, “Rookie Blue” is up 10% summer to summer in Total Viewers (6.8 million vs. 6.2 million), delivering its most-watched season in 3 years – since Summer 2010.

 

Saturday

 

With coverage of the “NASCAR Series at Bristol,” ABC ranked as the No. 1 network on Saturday night, beating runner-up CBS with NFL coverage by 54% in Total Viewers (6.5 million vs. 4.2 million) and by 42% in Adults 18-49 (1.7/6 vs. 1.2/5). ABC scored its best numbers on the night this summer in both viewers and young adults.

 

  • Airing from 7:30-11:10 p.m., “NASCAR Series at Bristol” was easily Saturday’s No. 1 TV program in Total Viewers and Adults 18-49, dominating CBS’ NFL pre-season game (8:00-11:21 p.m.) by 43% in viewers (6.3 million vs. 4.4 million) and by 33% with young adults (1.6/6 vs. 1.2/5). In addition, the NASCAR race won the night over CBS’ NFL pre-season game in key Men demos (M18-49/M25-54).

 

  • Saturday night’s NASCAR race improved over the year-ago race at Bristol by 7% in Total Viewers and by 7% in Adults 18-49 (5.9 million and 1.5/6 on 8/25/12), marking ABC’s most-watched-ever “NASCAR Series at Bristol” race.

 

Sunday

 

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

During the 7 o’clock hour, ABC’s repeat “America’s Funniest Home Videos” was up for the 2nd straight week in Total Viewers (+6% - 5.0 million vs. 4.7 million) and Adults 18-49 (+22% - 1.1/4 vs. 0.9/3) to deliver its most-watched telecast since the beginning of June (since 6/02/13) and score a summer high in young adults.


 

Secret Millionaire” (9:00-10:00 p.m.)

Building on its lead-in (+17%), a special 9:00 p.m. airing of ABC’s “Secret Millionaire(4.2 million) attracted the Net’s largest non-sports audience in the time period this summer.

 

Castle” (10:00-11:00 p.m.)

At 10:00 p.m., ABC’s repeat “Castle(3.2 million) earned its most-watched broadcast in the hour this summer.

 

WEEK NO. 48:   ADULTS 18-49            TOTAL VIEWERS

No.1   CBS 1.5      No.1 CBS     6,120,000

No.2   NBC 1.3      No.2 NBC     4,710,000

No.3   ABC 1.0      No.3 ABC     4,080,000

No.4   FOX 0.9      No.4 FOX     2,610,000

No.5   CW  0.3      No.5 CW        890,000

 

 

 

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 08/19/13.

 
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