Sprout is up 12% in Total Day Coverage vs. August 2012

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via press release:

Sprout averages highest total day composition of W18-49 for 2013: For every month of 2013, Sprout has averaged the highest total day audience composition of women 18-49 across all kids’ networks.  Sprout is averaging nearly a quarter of its total day audience within the women 18-49 demographic (23%) over the past year.
Sprout up 12% in total day coverage –vs- August 2012: For the month of August, Sprout averaged a total day household coverage area 0.25 rating / 136k homes which is a 12% increase in delivery from last year’s audience of a 0.22 rtg / 121k homes.  Among women 18-49, the network increased from an average audience of 30,000 to 34,000 viewers.
Television’s longest active growth streak with W18-49: Sprout extended television’s longest active growth streak of total day delivery among women 18-49 in August with its 22nd consecutive month of year-over-year gains.
The Chica Show Season Two takes off with ratings and online: The Chica Show’s second season launched on Sprout on July 29 and its premiere episode increased 38% among kids 2-5 from its program lead-in (108k from 78k).  The Chica Show is on pace to be the most visited show page on Sproutonline.com for the fourth consecutive month.

Source:  Nielsen Media Research, National MIT.   Audience Comp % based on P2+ total day (M-Su 6a-6a); 12/31/12-8/25/13.  August total day audience (7/29-8/25/13) based on M-Su 6a-6a.  Monthly year over year growth streak for the period of 10/31/11-8/25/13 vs. same month prior year (1101/10-8/26/12).  Show page visits: Adobe Omniture (5/1/13-8/25/13), average monthly visits.

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