Bravo Media Makes August a Must-See Month, Growing Double Digits in All Key Demos Over Previous Year
via press release:
BRAVO MEDIA MAKES AUGUST A MUST-SEE MONTH GROWING DOUBLE DIGITS IN ALL KEY DEMOS OVER PREVIOUS YEAR
NEW YORK – August 29, 2013 – Behind the strength of the network’s high quality, original content, Bravo Media grew double digits over the previous year among all key demos, according to Nielsen. This month in primetime, the network averaged 532,000 A18-49 and 962,000 total viewers, up fifteen percent and nineteen percent, respectively, compared to August 2012. Maintaining its No. 1 position as having the most affluent, educated and engaged audience in cable entertainment, Bravo ranks No. 10 in primetime among all cable entertainment networks in the adult 18-49 demo 2013 to-date. Since “The Real Housewives of New Jersey” season premiere, Bravo has ranked No. 1 among A18-49 and A25-54 in cable and No. 2 among total viewers on Sundays in the 8:00 PM hour.
August was fueled by fun-in-the-sun series including “The Real Housewives of Orange County” which earned a season high among all key demos with 2.3 million A18-49 and 3.5 million total viewers for the season finale on August 5 and the season three premiere of “The Real Housewives of Miami” was the most-watched premiere of the series with 1.4 million total viewers on August 12. The season finale of the new docu-series “Below Deck” on August 26 earned a season high with 1.2 million A25-54 and 1.8 million total viewers. Real-estate ruled as the season finale of “Million Dollar Listing New York” earned the most watched episode of the franchise with 1.9 million total viewers on July 31 and the season six premiere of “Million Dollar Listing Los Angeles” earned its highest premiere among all key demos delivering 1.5 million total viewers on August 7. Season two of “Interior Therapy with Jeff Lewis” is currently averaging 1.3 million total viewers up double digits over the previous season. Additionally, season 10 of “Watch What Happens Live,” Bravo’s late night interactive talk show hosted by Andy Cohen, is averaging 972,000 total viewers.
Source: Nielsen Media Research, L7 data through 8/11/13 blended with LS data through 8/25/13 unless otherwise noted. NHI calendar, press prime= M-Su 8p-11p, cable entertainment ranks include all measured ad-supported cable entertainment networks that air in more than 50% of primetime (M-Su 8p-11p), engaging: Nielsen TV Brand Effect (IAG), 2013 through 8/25/13, P18-49, nonsports, primetime, ranked against IAG measured cable networks, upscale- P18-49 UD $100K+ W/1+College=Yes VPVH for ad-supported cable entertainment nets, 12/31/12-8/25/13, hour cable ranks based on all measured cable networks.
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