'CBS This Morning' Posts Double-Digit Year-to-Year Percentage Gains in Adults 25-54, Viewers, Households, and Women 25-54

Categories: Morning News TV Ratings,Press Releases

Written By

August 29th, 2013

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via press release:

“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN ADULTS 25-54 (+14%)—THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS—AS WELL AS VIEWERS (+15%), HOUSEHOLDS (+11%) AND WOMEN 25-54 (+13%)

“CBS THIS MORNING” ADDED +350,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

CBS THIS MORNING posted double-digit year-to-year percentage gains among adults 25-54 (+14%)—the demographic most important to those who advertise in news—as well as viewers (+15%), households (+11%) and women 25-54 (+13%), according to Nielsen live plus same day ratings for the week ending August 23, 2013. CBS THIS MORNING added +350,000 viewers compared to the same week last year.

CBS THIS MORNING
Week Ending August 23, 2013        Week Ending August 24, 2012             % Change

Adults 25-54
0.8/06                                                0.7/06                                                    +14%

Viewers
2.64m                                                2.29m                                                    +15%

Households
2.0/08                                                1.8/07                                                    +11%

Women 25-54
0.9/06                                                0.8/06                                                    +13%

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
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