Comedy Central to Live Stream ‘Comedy Central Roast of James Franco’

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James Franco

via press release:

COMEDY CENTRAL® LEVERAGES SOCIAL AND MULTIPLATFORM FOR THE PREMIERE OF THE
“COMEDY CENTRAL ROAST OF JAMES FRANCO”

NETWORK TO LIVESTREAM ROAST ACROSS CC.COM, MOBILE, TABLETS AND ITS
CC: STAND-UP APP ON XBOX 360

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“COMEDY CENTRAL Roast of James Franco” to Premiere on Labor Day,
Monday, September 2 at 10:00 p.m. ET/PT
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“#FrancoRoast Red Carpet Pre-Show” Kicks-Off Digital Stream at 9:45 p.m. ET/PT
on Labor Day, Monday, September 2
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NEW YORK, August 29, 2013 – COMEDY CENTRAL is putting its Emmy®-nominated Roast franchise at its fans’ fingertips.  The network announced today that the premiere of the “COMEDY CENTRAL Roast of James Franco” will be expanded to multiple screens with a livestream and an exclusive red carpet pre-show across CC.com, mobile, tablets and on its CC:Stand-Up app on Xbox 360.   COMEDY CENTRAL will also leverage its social platforms and encourage fans to share their favorite #FrancoRoast moments with the real-time release of video clips and animated GIFs on CC.com, Facebook, Instagram, Twitter, Vine and Tumblr.  For the 11:30 p.m. encore presentation, fans will be treated to a social version of the special featuring real-time tweets and Facebook posts on-screen.  The “COMEDY CENTRAL Roast of James Franco” premieres on Labor Day, Monday, September 2 at 10:00 p.m. ET/PT.

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