'Melissa & Joey' Spikes to Season Highs Across Target Female Demos and Sets 6-Week Highs in Adults 18-34 and Adults 18-49

Categories: Network TV Press Releases

Written By

August 29th, 2013

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via press release:

 

“Melissa & Joey” Spikes to Season Highs Across Target Female Demos and

Sets 6-Week Highs in Adults 18-34, Adults 18-49 and Viewers 12-34;

Is Cable TV’s #1 Series at 8:00PM Season To Date in Target Demos

 

“Baby Daddy” Climbs to 4 Week Highs Across Core Female Demos; Is Cable

TV’s #1 Series at 8:30 PM Season to Date in Women 18-34/Females 12-34

 

“Melissa & Joey” (8:00-8:30 p.m.)

 

At 8 o’clock, “Melissa & Joey” climbed to season highs in Women 18-34 (326,000/1.0 rating), Women 18-49 (466,000/0.7 rating) and Females 12-34 (398,000/0.9 rating), and to 6-week highs in Adults 18-34 (412,000/0.6 rating), Adults 18-49 (617,000/0.5 rating) and Viewers 12-34 (496,000/0.5 rating).

 

  • Season to date, “Melissa & Joey” is cable TV’s #1 program in the time period across Adults 18-34 (508,000/0.8 rating), Women 18-34 (367,000/1.1 rating), Women 18-49 (567,000/0.9 rating), Viewers 12-34 (639,000/0.7 rating) and Females 12-34 (480,000/1.1 rating).

 

  • Based on a full week of viewing, “Melissa & Joey” spikes by 50% in Total Viewers (1.408 million vs. 941,000), by 62% in Adults 18-34 (551,000 vs. 341,000), by 61% in Adults 18-49 (887,000 vs. 572,000) and by 56% in Viewers 12-34 (699,000 vs. 449,000).

  

 

“Baby Daddy” (8:30-9:00 p.m.)

 

At 8:30 p.m., “Baby Daddy” hit a 4-week high in Adults 18-34 (368,000/0.5 rating), Women 18-34 (276,000/0.8 rating) and Females 12-34 (370,000/0.8 rating), and set a 3-week high in Women 18-49 (395,000/0.6 rating).

 

  • Season to date, “Baby Daddy” ranks as cable TV’s #1 telecast in the half hour in Women 18-34 (390,000/1.2 rating) and Females 12-34 (534,000/1.2 rating), and is the #1 original cable TV program in Adults 18-34 (524,000/0.8 rating), Women 18-49 (564,000/0.9 rating) and Viewers 12-34 (691,000/0.8 rating).

 

  • Season to date, based on Live + 7 ratings, “Baby Daddy” surges by 52% in Total Viewers (1.351 million vs. 890,000), by 80% in Adults 18-34 (577,000 vs. 320,000), by 61% in Adults 18-49 (843,000 vs. 523,000) and by 70% in Viewers 12-34 (760,000 vs. 448,000).

  

 
  • JJ

    Last season wasnt Baby Daddy getting close to 2+million total viewers in the overnights?

  • RyanCanada

    renewal?

  • QW

    Compared to the episode that aired a year ago, Melissa & Joey is–
    -61% with teen girls
    -28% with women 18-34
    -35% with women 18-49

    Compared to the episode that aired a year ago, Baby Daddy is–
    -51% with teen girls
    -39% with women 18-34
    -42% with women 18-49

  • Flame

    Well, this two-parter pretty much seals it. Mel & Joe have gone for the love potion mumbo jumbo and will most likely do the horizontal mumbo jumbo next week for the Season Finale. Then they’ll pretty much deny it before the series will end with the wedding in episode 100. And they better end the series with the wedding, since I guess most remember that shows like The Nanny became really boring after said wedding and the will they won’t they was gone.

  • Lucas

    OMG, in one night ABCFamily scores a 1.4 18-49 rating with PLL, and in the next night they do only 0.5

  • Rob

    watched 3 episodes of this…. so unfunny and stupid, melissa joan hart cant act

  • Jamie04

    I love Melissa & Joey. It’s a great show.

    Baby Daddy – not so much. The only reason the numbers are high is because it has M&J as a lead-in

  • Haji

    I love Baby Daddy, but season 2 honestly hasn’t been that great. Kinda have to agree with @Jamie04 in regards to the show’s ratings growing due to having M&J as the lead in. Hopefully season 3 of Baby Daddy is much better, assuming the show doesn’t get cancelled by then.

  • Logan

    Rob, you realize she acts that way on purpose, right? She is supposed to be the stereotypical stupid blonde, and even stupider while pretending to be Tiffany… You must have no common sense of humor.

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