‘ABC World News’ Slashes Viewing Gaps with ‘NBC Nightly News’ by Double-Digits for Sixth Straight Week

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via press release:

For the Sixth Straight Week “World News with Diane Sawyer” Slashes Both Overall Viewing

and Demo Gaps with “NBC Nightly News” Year-to-Year

 

“World News” #1Newscast Among Adults 25-54 on Thursday Outperforming NBC’s “Nightly”

 

Season-to-Date, “World News” Posting Smallest Gaps with “Nightly News” in 5 Years

 

For the week of August 26, 2013 “ABC World News with Diane Sawyer” averaged 7.10 million Total Viewers and a 1.5 rating/6 share/1.87 million in Adults 25-54, according to Nielsen Media Research. “World News” improved week-to-week (6.99 million and 1.74 million, respectively, on w/o 8/19/13) among both Total Viewers (+2%) and Adults 25-54 (+3%), drawing its largest overall audience in 5 weeks and best news demo performance in 4 weeks – since w/o 7/22/13 and w/o 7/29/13, respectively.

 

For the 3rd Thursday in a row, “World News” ranked as the #1 evening newscast in Adults 25-54, leading “NBC Nightly News” by +44,000 demo viewers (1.773 million vs. 1.729 million). ABC has topped NBC among Adults 25-54 in 5 of the last 6 Thursdays.

 

For the 6th straight week, “World News” narrowed its gaps with “Nightly News” from the year-ago week by double-digits in both Total Viewers (-26%, 513,000 vs. 695,000) and Adults 25-54 (-46%, 92,000 vs. 170,000).

 

Season-to-date, “World News” has increased its Total Viewing audience (+2%) compared to the same point last season, drawing its most-watched season in 2 years – since the 2010-11 season. “World News” narrowed its margins by double-digits with “NBC Nightly News” in both Total Viewers (-32%) and Adults 25-54 (-29%) to post its smallest margins (732,000 and 280,000, respectively) with the NBC program in 5 years– since the 2007-08 season.

 

For the week, “World News” beat “CBS Evening News” by 785,000 Total Viewers and by 253,000 Adults 25-54.

 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

 

EVENING NEWS (Week of August 26, 2013)

 

Total Viewers Adults 25-54 Adults 18-49 Households
ABC   7,102,000 1.5/6; 1,786,000 1.0/4; 1,209,000   4.8/10
NBC   7,615,000 1.6/6; 1,878,000 1.0/5; 1,276,000   5.2/11
CBS   6,317,000 1.3/5; 1,533,000 0.8/4; 1,053,000   4.2/ 9

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 8/26/13, 8/19/13 & 8/27/12. Most Current – 2012-2013 Season (9/24/12 –9/1/13) and 2011-2012 Season (9/19/11 – 8/26/12). All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count)

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