Finales of 'Melissa & Joey' and 'Baby Daddy' Soar to Season Highs in Key Demos on ABC Family

Categories: Network TV Press Releases

Written By

September 5th, 2013

TAYLOR SPREITLER, JOEY LAWRENCE, MELISSA JOAN HART, NICK ROBINSON

via press release:

Finales of “Melissa & Joey” and “Baby Daddy” Soar to Season Highs in Key Demos;

Rank as Cable TV’s #1 Series/Original Series in Their Time Periods for the Season;

“Baby Daddy” is ABC Family’s #1 Comedy of All Time Launch to Date

 

 

“Melissa & Joey” (8:00-8:30 p.m.)

 

At 8 o’clock, the season finale of “Melissa & Joey” set season highs in Total Viewers (1.1 million), Adults 18-49 (704,000/0.6 rating), Women 18-49 (471,000/0.7 rating), Viewers 12-34 (589,000/0.6 rating) and Females 12-34 (400,000/0.9 rating), and to a 7-week high in Adults 18-34 (423,000/0.6 rating).

 

  • For the season, “Melissa & Joey” qualified as cable TV’s #1 series in the time period across Adults 18-34 (517,000/0.8 rating), Women 18-34 (372,000/1.1 rating), Women 18-49 (581,000/0.9 rating), Viewers 12-34 (656,000/0.7 rating) and Females 12-34 (491,000/1.1 rating), and as the #1 original cable TV series in Adults 18-49 (835,000/0.7 rating).

 

  • Based on a full week of viewing, “Melissa & Joey” spikes by 52% in Total Viewers (1.4 million vs. 923,000), by 61% in Adults 18-34 (550,000 vs. 341,000), by 56% in Adults 18-49 (890,000 vs. 569,000) and by 57% in Viewers 12-34 (696,000 vs. 443,000).

  

“Baby Daddy” (8:30-9:00 p.m.)

 

At 8:30 p.m., the summer finale of “Baby Daddy” surged to season highs in Total Viewers (1.3 million), Adults 18-34 (502,000/0.7 rating), Adults 18-49 (801,000/0.6 rating), Women 18-49 (497,000/0.8 rating), Viewers 12-34 (693,000/0.8 rating) and Females 12-34 (446,000/1.0 rating), soaring by double digits week to week and over its “Melissa & Joey” lead in.

 

Moreover, launch to date “Baby Daddy” ranks as ABC Family’s #1 comedy of all time in Adults 18-34 (600,000/0.9 rating), Women 18-34 (475,000/1.4 rating), Women 18-49 (688,000/1.1 rating), Viewers 12-34 (834,000/0.9 rating) and Females 12-34 (665,000/1.5 rating).

 

  • Week to week, “Baby Daddy” spiked by double digits in target categories, including by 58% in Total Viewers (1.3 million vs. 823,000), by 36% in Adults 18-34 (502,000 vs. 368,000), by 51% in Adults 18-49 (801,000 vs. 531,000) and by 46% in Viewers 12-34 (693,000 vs. 476,000).

 

  • “Baby Daddy” grew by hefty double digits over its “Melissa & Joey” lead-in with key categories, specifically by 18% in Total Viewers (1.3 million vs. 1.1 million), by 19% in Adults 18-34 (502,000 vs. 423,000), by 14% in Adults 18-49 (801,000 vs. 704,000), and by 18% in Viewers 12-34 (693,000 vs. 589,000).

 

  • For the season, “Baby Daddy” stood as cable TV’s #1 series on Wednesdays at 8:30 p.m. in Women 18-34 (399,000/1.2 rating), Women 18-49 (582,000/0.9 rating) and Females 12-34 (550,000/1.2 rating), and is the #1 original cable TV program in Adults 18-34 (543,000/0.8 rating) and Viewers 12-34 (718,000/0.8 rating).

 

  • Based on Live + 7 ratings, “Baby Daddy” surges by 60% in Total Viewers (1.4 million vs. 877,000), by 82% in Adults 18-34 (581,000 vs. 320,000), by 64% in Adults 18-49 (847,000 vs. 518,000) and by 71% in Viewers 12-34 (763,000 vs. 445,000).

  

Source: NTI, U.S. ratings, 9/4/13, Live + SD; Season TP Rank: 5/27/13-9/4/13, most current. L7 vs. L+SD: 5/29/13-8/18/13. M&J: 8/17/10-9/4/13 vs. BD: 6/20/12-9/4/13, original only, most current.

 

 
  • Rave Mystery

    I can’t wait to see the second half of the season and want them to release season 2 on dvd.

  • Jared

    Love both these shows. So happy there already renewed for another season.

  • Greg

    I wonder if the people who post that they’re so in love with these shows are actually ABC family’s interns who want to build some kind of fanship for these two duds. There’s absolutely no way any normal human being would be so happy with such God-awful shows.

  • Melissa

    You shut your Mouth Greg! These shows are freaking fantastic! I love them both equally and hope they run for a long time. WOO-HOO!!

  • Glue

    Will we have to wait until next summer?

  • Tony JJ

    @Glue

    They will both be airing Christmas specials this December!

  • JJ

    I’m glad that Baby Daddy is doing well. I preferred last season, but enjoy it a lot. Not really a fan of Melissa & Joey, but both shows seem to fit well together so that’s good.

  • Haji

    I like Baby Daddy and don’t watch Melissa & Joey, but I also thought season 2 of the Baby Daddy wasn’t as great as I would have hoped. So I am a little shocked that the show actually performed well this season…well towards the end anyway. Here’s hoping season 3 of Baby Daddy is much better, and the actors & actresses step up their acting as well on the show.

  • david

    great to see both shows up for the finales. I bet the Mellissa and Joey marathon on labor day helped some.

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