Finales of ‘Melissa & Joey’ and ‘Baby Daddy’ Soar to Season Highs in Key Demos on ABC Family

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TAYLOR SPREITLER, JOEY LAWRENCE, MELISSA JOAN HART, NICK ROBINSON

via press release:

Finales of “Melissa & Joey” and “Baby Daddy” Soar to Season Highs in Key Demos;

Rank as Cable TV’s #1 Series/Original Series in Their Time Periods for the Season;

“Baby Daddy” is ABC Family’s #1 Comedy of All Time Launch to Date

 

 

“Melissa & Joey” (8:00-8:30 p.m.)

 

At 8 o’clock, the season finale of “Melissa & Joey” set season highs in Total Viewers (1.1 million), Adults 18-49 (704,000/0.6 rating), Women 18-49 (471,000/0.7 rating), Viewers 12-34 (589,000/0.6 rating) and Females 12-34 (400,000/0.9 rating), and to a 7-week high in Adults 18-34 (423,000/0.6 rating).

 

  • For the season, “Melissa & Joey” qualified as cable TV’s #1 series in the time period across Adults 18-34 (517,000/0.8 rating), Women 18-34 (372,000/1.1 rating), Women 18-49 (581,000/0.9 rating), Viewers 12-34 (656,000/0.7 rating) and Females 12-34 (491,000/1.1 rating), and as the #1 original cable TV series in Adults 18-49 (835,000/0.7 rating).

 

  • Based on a full week of viewing, “Melissa & Joey” spikes by 52% in Total Viewers (1.4 million vs. 923,000), by 61% in Adults 18-34 (550,000 vs. 341,000), by 56% in Adults 18-49 (890,000 vs. 569,000) and by 57% in Viewers 12-34 (696,000 vs. 443,000).

  

“Baby Daddy” (8:30-9:00 p.m.)

 

At 8:30 p.m., the summer finale of “Baby Daddy” surged to season highs in Total Viewers (1.3 million), Adults 18-34 (502,000/0.7 rating), Adults 18-49 (801,000/0.6 rating), Women 18-49 (497,000/0.8 rating), Viewers 12-34 (693,000/0.8 rating) and Females 12-34 (446,000/1.0 rating), soaring by double digits week to week and over its “Melissa & Joey” lead in.

 

Moreover, launch to date “Baby Daddy” ranks as ABC Family’s #1 comedy of all time in Adults 18-34 (600,000/0.9 rating), Women 18-34 (475,000/1.4 rating), Women 18-49 (688,000/1.1 rating), Viewers 12-34 (834,000/0.9 rating) and Females 12-34 (665,000/1.5 rating).

 

  • Week to week, “Baby Daddy” spiked by double digits in target categories, including by 58% in Total Viewers (1.3 million vs. 823,000), by 36% in Adults 18-34 (502,000 vs. 368,000), by 51% in Adults 18-49 (801,000 vs. 531,000) and by 46% in Viewers 12-34 (693,000 vs. 476,000).

 

  • “Baby Daddy” grew by hefty double digits over its “Melissa & Joey” lead-in with key categories, specifically by 18% in Total Viewers (1.3 million vs. 1.1 million), by 19% in Adults 18-34 (502,000 vs. 423,000), by 14% in Adults 18-49 (801,000 vs. 704,000), and by 18% in Viewers 12-34 (693,000 vs. 589,000).

 

  • For the season, “Baby Daddy” stood as cable TV’s #1 series on Wednesdays at 8:30 p.m. in Women 18-34 (399,000/1.2 rating), Women 18-49 (582,000/0.9 rating) and Females 12-34 (550,000/1.2 rating), and is the #1 original cable TV program in Adults 18-34 (543,000/0.8 rating) and Viewers 12-34 (718,000/0.8 rating).

 

  • Based on Live + 7 ratings, “Baby Daddy” surges by 60% in Total Viewers (1.4 million vs. 877,000), by 82% in Adults 18-34 (581,000 vs. 320,000), by 64% in Adults 18-49 (847,000 vs. 518,000) and by 71% in Viewers 12-34 (763,000 vs. 445,000).

  

Source: NTI, U.S. ratings, 9/4/13, Live + SD; Season TP Rank: 5/27/13-9/4/13, most current. L7 vs. L+SD: 5/29/13-8/18/13. M&J: 8/17/10-9/4/13 vs. BD: 6/20/12-9/4/13, original only, most current.

 

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