ABC’s ‘Rookie Blue’ Posts Adults 18-49 Increase

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Rookie Blue Under Fire

via press note:

Despite airing against NFL on NBC from 8-10pm, ABC’s Wipeout increased the Net’s performance week to week in Adults 18-49 by 38%, matching ABC’s strongest non-sports performance in the time-slot among young adults in 3 months – since 5/30/13.


Opposite NFL on NBC, ABC’s Rookie Blue improved on its Adult 18-49 delivery over the prior week by 11%.  In addition, Rookie Blue ranked as the #1 series in its time period for the 9th consecutive week among Total Viewers.  On average, Rookie Blue is up 10% summer to summer in Total Viewers, marking its most-watched season in 3 years – since Summer 2010.


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