ABC’s ‘Rookie Blue’ Posts Adults 18-49 Increase
via press note:
Despite airing against NFL on NBC from 8-10pm, ABC’s Wipeout increased the Net’s performance week to week in Adults 18-49 by 38%, matching ABC’s strongest non-sports performance in the time-slot among young adults in 3 months – since 5/30/13.
Opposite NFL on NBC, ABC’s Rookie Blue improved on its Adult 18-49 delivery over the prior week by 11%. In addition, Rookie Blue ranked as the #1 series in its time period for the 9th consecutive week among Total Viewers. On average, Rookie Blue is up 10% summer to summer in Total Viewers, marking its most-watched season in 3 years – since Summer 2010.