TV One’s ‘R&B Divas: LA Reunion Part 1’ is the Network’s Most Watched Telecast of All Time
via press release:
TV ONE’S R&B DIVAS LA REUNION PART 1 DELIVERS THE NETWORK’S #1 TELECAST
834,000 Viewers Watched the Divas LA Reunion on Wednesday Night
R&B Divas LA – Reunion Part 2 to Air September 11 at 10 PM/ET
SILVER SPRING, MD – September 6, 2013 – Wednesday night’s premiere of R&B Divas LA: Reunion Part 1 built on TV One’s historic summer ratings success, earning an impressive .83 rating among P25-54 and a .95 rating among Households. The Reunion drew a total of 834,000 Viewers 2+ on Wednesday during its 10:00 p.m. premiere and encore airings. Additionally, the special is tied with the debut of original sitcom The Rickey Smiley Show as the net’s #1 telecast among adults 25-54 in TV One History.
Television personality, actress and author Wendy Williams serves as the no-holds-barred host of the two-part special featuring cast members Kelly Price, Lil’ Mo, Chanté Moore, Michel’le and Claudette Ortiz. Wendy and the cast will continue the drama and surprise reveals Wednesday, September 11, at 10 PM/ET when R&B Divas LA – Reunion Part 2 airs on TV One.
R&B Divas LA: Reunion Part 1 Highlights:
· #1 Telecast on Cable Among Black Adults 25-54 & Black Adults 18+ in its premiere night
· Double-digit DVR lift (Live + Same Day vs. Live Viewing): P25-54 +28% (515K vs. 403K) | Hhlds +22% (552K vs. 454K)
· Up triple-digits vs. a year ago (with Divas ATL encore): P25-54 +322% (515K vs. 122K) | Hhlds +331% (552K vs. 128K)
· Up triple-digits vs. lead-in: P25-54 +171% (479K vs. 177K) | Hhlds +121% (527K vs. 239K)
Throughout the summer, TV One has garnered consecutive monthly ratings gains, posting its best summer performance ever and concluding with August as the network’s highest monthly performance of all time among Adults 25-54.
“We’re excited to see TV One viewers continue to support and enjoy the journey of our R&B Divas,” remarked Alfred Liggins, Chairman and CEO TV One. “After a summer of record-breaking ratings, it is particularly rewarding to see the reunion special build on our momentum during such a competitive programming season.”
R&B Divas LA is produced for TV One by ThinkFactoryMedia. ThinkFactory executive producers for the series are Adam Reed, Adam Freeman and Leslie Greif. Executive Producers are Phil Thornton, Nicci Gilbert, Faith Evans, Paul Coy Allen and Aaron Fishman. Executive producers for the reunion special are Jason Tolbert, Nicci Gilbert, Faith Evans, Phil Thornton, and Paul Coy Allen. Jubba Seyyid is executive in charge of production for TV One.
Source: Nielsen TV Toolbox (Live + SD)
About TV One
Launched in January 2004, TV One (www.tvone.tv<http://www.tvone.tv>) serves 57.3 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult Black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is owned by Radio One [NASDAQ: ROIA and ROIAK; www.radio-one.com<http://www.radio-one.com>], the largest radio company that primarily targets Black and urban listeners; and Comcast Corporation [NASDAQ: CMCSA, CMCSK; www.comcast.com<http://www.comcast.com>], one of the nation’s leading providers of entertainment, information and communications products and services.