TV Ratings Thursday: NFL Opener Rises From Last Season, ‘Big Brother’ & ‘Rookie Blue’ Up, ‘Wipeout’ Down

Ravens Broncos

Adults 18-49: Rating/Share 9.2/26 1.5/5 1.4/4 1.1/3 0.5/2 0.2/1
Adults 18-34: Rating/Share 8.9/28 0.9/3 1.3/4 0.8/3 0.5/2 0.3/1
Total Viewers (million) 23.190 5.891 3.531 3.759 1.606 0.677

NOTE: Due to the nature of live  programming the ratings for  NBC (NFL Football) are approximate and subject to more than the typical adjustments in the final numbers.

NOTE: Versus last week, A18-49 usage was up +13% from 8-11pm.

NBC was number 1 in adults 18-49 and with Total Viewers.

On NBC, NFL Kickoff earned a preliminary 6.5 adults 18-49 rating up 15 percent from a preliminary 5.5 last season on Wednesday, September 5, 2012. The first NFL Football game of the season, between the Baltimore Ravens and the Denver Broncos, scored a 10.4 preliminary adults 18-49 rating from 9-11PM up 20 percent from a 8.7 for last year’s opener on Wednesday, September 5, 2012. Since the game actually ran until 12:25Am expect major adjustments when the final ratings are released this afternoon.

On CBS, Big Brother garnered a 2.4, up 33 percent from last week’s 1.8 adults 18-49 rating.

On ABC, a two hour Wipeout notched a 1.1 adults 18-49 rating, down 8 percent from a 1.2 on August 23.  Rookie Blue scored a 1.0 up 11 percent from last week’s 0.9 adults 18-49 rating.


Overnight ratings for Thursday, September 5, 2013:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC Football Night in America: Kick-Off 2013 – Live 6.5/21 17.88
CBS The Big Bang Theory – R 1.5/5 7.26
ABC Wipeout (8-10PM) 1.1/3 3.53
FOX Glee – R 0.6/2 1.79
CW The Vampire Diaries – R 0.3/1 0.77
8:30 CBS Two and a Half Men – R 1.3/4 6.26
9:00 NBC NFL Football (9-11PM) – Live 10.4/28 25.85
CBS Big Brother 2.4/6 6.91
FOX New Girl – R 0.5/1 1.41
CW America’s Next Top Model – R 0.2/1 1.11
9:30 FOX The Mindy Project – R 0.5/1 1.44
10:00 ABC Rookie Blue 1.0/3 4.21
CBS Elementary – R 0.8/1 3.85

In Late-Night Metered Markets Thursday night:


  • In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.6/11 (delayed by NFL overrun); CBS’s “Late Show with David Letterman,” 2.0/5; and ABC’s “Jimmy Kimmel Live,” 1.6/4.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.2/10 (delayed by NFL overrun); “Late Show,” 0.4/2; and “Jimmy Kimmel Live,” 0.4/2.
  • From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 0.9/3 in metered-market households and a 0.2/1 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, “Late Night with Jimmy Fallon” results are unavailable due to a delay for an NFL overrun.  CBS’s “Late Late Show with Craig Ferguson” averaged a 0.9/3 in metered-market households and a 0.2/2 in the 25 markets with Local People Meters.
  • At 1:35 a.m., “Last Call with Carson Daly” results are unavailable due to a delay for an NFL overrun.


Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.-
You can see TV ratings from other recent Overnight ratings reports here.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.



Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.


Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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