NBC Wins Friday with 'Dateline' Up 20 Percent Week-to-Week

Categories: Network TV Press Releases

Written By

September 7th, 2013

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via press note:

NBC is #1 in Friday night among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and total viewers with the #1 show of the night on those nets in all three categories, “Dateline NBC.”
 
  • Dateline NBC” (1.2/4 in 18-49, 4.9 million viewers overall from 9-11 p.m. ET) jumped 20% week to week in 18-49 rating to its best result since August 16Dateline” ranks #1  in the time period among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and total viewers.  For the night, “Dateline” is the #1 telecast on ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and total viewers.
 
  • At 8 p.m. ET, an encore telecast of “Betty White’s Off Their Rockers (0.8/3 in 18-49, 3.0 million viewers overall) captured NBC’s top 18-49 and total-viewer results in the half-hour in 10 weeks (since June 28, “Dateline NBC”).  In the time period, Off Their Rockers” is #1 among ABC, CBS, NBC and Fox in adults 18-49 and tied for #1 in adults 18-34 and 25-54.
 
  • At 8:30, a second rebroadcast of “Betty White’s Off Their Rockers (0.9/4 in 18-49, 3.8 million viewers overall) generated NBC’s best 18-49 and total-viewer results in the time slot since June 28.  “Off Their Rocker” won the half-hour among the Big 4 networks in adults 18-49, adults 25-54 and total viewers and tied for #1 among those networks in adults 18-34.
 
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