via press release:
“” DRAWS 2.5 MILLION VIEWERS EACH FOR “THE MARY TYLER MOORE SHOW” REUNION AND SEASON FINALE
New York, NY – September 9, 2013 – TV Land’s “” drew in over 2.5 million total viewers for its historic “The Mary Tyler Moore Show” reunion at 10pm and more than 2.5 million for its cliffhanger finale at 10:30pm, it was announced today by TV Land President Larry W. Jones (Source: Nielsen, 9/4/13, L+3). The highly-anticipated “Mary Tyler Moore” reunion garnered the most total viewers for “ ” since March 2012 on a Live+3 basis. Both episodes originally premiered on Wednesday, September 4th.
“Two and half million people watched ‘,’” said Jones. “And then they did it again.”
With the inclusion of three-day DVR playback, the 10pm and the 10:30pm episodes each scored a 1.1in TV Land’s target demographic of Adults 25-54, the highest ratings since the live season premiere (Source: Nielsen, 9/4/13, L+3*). Among Women 25-54, the 10pm posted a 1.3 rating and the 10:30pm went up to a 1.4 rating, also the best since the live season premiere in June. The 10pm episode popped for Men 25-54 as well, hitting a 1.0 rating, the best for the show since August 2011. Overall, the 10:30pm finale saw double digit increases with the episode up +70% among Adults 25-54 versus the winter finale. (*All statements in this paragraph from Nielsen, 9/4/13, L+3).
This summer season of “” was up +16% versus the winter season among Adults 25-54 (Source: Nielsen, Most Current: L+7 6/19/13-8/21/13; L+3 8/28/13-9/4/13). This comes as TV Land also saw double digit growth for its series “The Exes” versus its prior season, up +21% for Adults 25-54 (Source: Nielsen, Most Current: L+7 6/19/13-8/21/13; L+3 8/28/13).