ABC’s 'Mistresses' Equals a Series-High in Adults 18-49, While Posting Series-Bests in Adults 18-34 and Women 18-34

Categories: Press Releases

Written By

September 10th, 2013

Mistresses Cast

via press release:

ABC’s “Mistresses” Equals a Series-High in Adults 18-49,

While Posting Series-Bests in Adults 18-34 and Women 18-34

 

From 10-11pm, ABC’s “Castle” Encore More Than Doubles the Overall Audience of

NBC’s Original “Siberia” and Leads by 43% in Adults 25-54 and 17% in Adults 18-49

 

ABC’s Season Closer of “Extreme Weight Loss” Ties a Season-High

In Adults 18-49 and Tops its Year-Ago Finale in Viewers and Young Adults

 

“ABC’s The Lookout” Season Finale Posts Across-the-Board Increases,

Delivering the Newsmagazine’s Most-Watched Telecast in 12 Weeks

 

Wipeout” Boosts the Net’s Adult 18-49 Delivery in its Slot by 38% Week to Week

 

Rookie Blue” is Up Over the Prior Week by 11% in Adults 18-49

 

ABC’s “20/20” Premiere Marks the Show’s Best Performance Since Mid-June

 

ABC Leads the Pack on Saturday Night for the 3rd Straight Week,
As “NASCAR Series at Richmond” Outdelivers Fox’s College Football

 

ABC’s “Secret Millionaire” Finale is Up by Double-Digits from its Year-Ago Closer

 

 

Week No. 50

 

 

Monday

 

Mistresses” (9:00-10:00 p.m.)

Spiking 17% over its lead-in at 9:00 p.m. in Adults 18-49, ABC’s “Mistresses” was up for the 2nd straight week with Total Viewers (+17% - 4.1 million vs. 3.5 million) and Adults 18-49 (+40% - 1.4/4 vs. 1.0/3), equaling a series high in the key adult demo, while drawing its largest overall audience in 12 weeks– since 6/10/13. In addition the show posted new series highs with Adults 18-34 (1.2/4) and Women 18-34 (1.7/5).

 

Castle” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s repeat “Castle” more than doubled the audience (3.8 million vs. 1.7 million) of NBC’s original drama (“Siberia”), led by 43% in Adults 25-54 (1.0/3 vs. 0.7/2) and 17% in Adults 18-49 (0.7/2 vs. 0.6/2). “Castle” was up from its year-ago Labor Day rebroadcast in the hour by double digits in viewers and key Adults: Total Viewers (+15%), Adults 18-49 (+17%) and Adults 25-54 (+11%).

 

 

Tuesday

 

“Extreme Weight Loss” (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC’s season finale of “Extreme Weight Loss” (4.0 million and 1.3/4) drew the series’ biggest audience since its season premiere 14 weeks ago (on 5/28/13) and equaled a season high in Adults 18-49.

 

  • The ABC unscripted series was up from its year-ago season finale (3.6 million and 1.2/3 on 8/19/12) in Total Viewers (+11%) and Adults 18-49 (+8%).

 

  • On average, “Extreme Weight Loss” finished out its season with year-to-year growth in both Total Viewers (+11% - 4.0 million vs. 3.6 million) and Adults 18-49 (+8% - 1.3/4 vs. 1.2/3).

 

Wednesday

 

“ABC’s The Lookout” (10:00-11:00 p.m.)

During Wednesday’s 10 o’clock hour, the season finale of “ABC’s The Lookout” posted across-the-board week-to-week increases in Total Viewers (+18% - 3.9 million vs. 3.3 million), Adults 18-49 (+43% - 1.0/3 vs. 0.7/2) and Adults 25-54 (+30% - 1.3/3 vs. 1.0/3).

 

  • The ABC newsmagazine drew its biggest audience in 12 weeks (since 6/12/13), while tying its best Adult 18-49 and Adult 25-25 numbers since June – since 6/19/13 and 6/26/13, respectively.

 

Thursday

 

Wipeout” (8:00-10:01 p.m.)

Despite airing against NFL on NBC from 8:00-10:00 p.m., ABC’s “Wipeout” increased the Net’s performance week to week in Adults 18-49 by 38% (1.1/3 vs. 0.8/3), matching ABC’s strongest non-sports performance in the time-slot among young adults in 3 months – since 5/30/13.  

 

Rookie Blue” (10:01-11:00 p.m.)

Opposite NFL on NBC, ABC’s “Rookie Blue” improved on its Adult 18-49 delivery over the prior week by 11% (1.0/3 vs. 0.9/3). In addition, “Rookie Blue” ranked as the No. 1 series in its time period for the 9th consecutive week among Total Viewers (4.2 million).

 

  • On average, “Rookie Blue” is up 10% summer to summer in Total Viewers (6.7 million vs. 6.1 million), marking its most-watched season in 3 years – since Summer 2010.

 

Friday

 

20/20” (10:00-11:00 p.m.)

ABC’s season premiere of “20/20” marked the show’s best performance in 11 weeks in Total Viewers (4.8 million), Adults 25-54 (1.5/4) and Adults 18-49 (1.1/4) – since 6/21/13. “20/20” reported on Alabama chiropractor Michael Wohlschlaeger and the deaths of his six wives over the last 33 years.

 

 Saturday

 

With coverage of the “NASCAR Series at Richmond,” ABC ranked as the No. 1 broadcaster on Saturday night, beating Fox with college football (8:00-10:00 p.m.) by 54% in Total Viewers (5.4 million vs. 3.5 million) and by 9% in Adults 18-49 (1.2/4 vs. 1.1/4). In fact, ABC has qualified as Saturday night’s No. 1 broadcaster for the 3rd consecutive week in both Nielsen measures.

 

Sunday

 

Secret Millionaire” (9:00-10:00 p.m.)

Despite going up against NBC’s premiere of Sunday Night Football in the 9 o’clock hour, the season finale of ABC’s “Secret Millionaire” grew over the prior week’s telecast by 15% in Total Viewers (4.5 million vs. 3.9 million) and by 38% in Adults 18-49 (1.1/3 vs. 0.8/3) to post its best performance in 3 weeks – since 8/18/13. In addition, Secret Millionaire” shot up week to week by 100% in Women 18-34 to match a best-since-premiere number. The ABC unscripted series improved over its year-ago finale (4.0 million and 1.0/3 on 8/12/12) by 13% in Total Viewers and by 10% in Adults 18-49.

 

WEEK NO. 50:   ADULTS 18-49            TOTAL VIEWERS

No.1   NBC 3.5      No.1 NBC    10,010,000

No.2   FOX 1.8      No.2 CBS     5,740,000

No.3   CBS 1.2      No.3 FOX     4,900,000

No.4   ABC 1.0      No.4 ABC     4,150,000

No.5   CW  0.3      No.5 CW        910,000

 

 

 

 

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 09/02/13.

 
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