Disney Channel Sweeps Total Day Across Target Youth Demos & Total Viewers

Categories: Network TV Press Releases

Written By

September 10th, 2013

Disney Channel Logo NEW Sept 2012

via press release:

Disney Channel Sweeps Total Day Across Target Youth Demos/Total Viewers; Marks Nearly 2 Years of Defeating Nickelodeon by Double Digits in 6-11s/9-14s

 

24-hour Disney Junior Channel is TV’s #1 Preschool-Dedicated Network for the 23rd Consecutive Week in Kids 2-5, Topping Nick Jr. by Double Digits

 

Disney Channel: Total Day and Prime Highlights

 

For the week of September 2, 2013, Disney Channel swept Total Day for the 2nd consecutive week across major Kid 2-11 (915,000/2.3 rating), Kid 6-11 (620,000/2.6 rating) and Tween 9-14 (502,000/2.1 rating) demographics, and was the #1 cable TV network in Total Viewers (1.66 million) for the 6th time in the previous 8 weeks. In fact, this marked the network’s 117th consecutive week atop all TV in Kids 6-11 and Tweens.

 

Creating its largest competitive advantage in seven weeks, Disney Channel outperformed runner up Nickelodeon by at least double digits for the 96th consecutive week in Kids 6-11 (+49% – 620,000 vs. 416,000) and 98th straight week in Tweens (+93% – 502,000 vs. 260,000).

 

In Prime, Disney Channel stood as cable TV’s #1 network for the 434th week in a row among Kids 6-11 (1.00 million/4.2 rating – 8+ years) and 171st in Tweens 9-14 (779,000/3.2 rating – 3+ years), and ranked a solid #2 in Total Viewers (2.57 million).

 

  • Disney Channel delivered the week’s Top 8 TV telecasts in Kids 2-11, Top 25 TV telecasts in Kids 6-11 (37 of 40 – Top 5 below) and Top 9 cable TV telecasts in Tweens

Disney Junior Preschooler Block on Disney Channel

 

The Disney Junior block aired the week’s Top 5 preschool cable TV telecasts in Kids 2-5 with “Jake and the Never Land Pirates,” “Sofia the First” and “Doc McStuffins.”:

24-Hour Disney Junior Channel

 

The 24-hour Disney Junior channel ranked as cable TV’s #1 preschool-dedicated network in Total Day for the 23rd consecutive week each week since reporting public ratings on 4/1/13 with Kids 2-5 (197,000/1.3 rating) and Boys 2-5 (100,000/1.3 rating), for the 6th week in a row in Girls 2-5 (97,000/1.3 rating) and for the 22nd time in the prior 23 weeks in Total Viewers (392,000).

 

  • Disney Junior channel out-delivered Nick Jr. for the 23rd week running in Kids 2-5 (+33% – 197,000 vs. 148,000) and Boys 2-5 (+47% – 100,000 vs. 68,000), for the 6th week running in Girls 2-5 (+20% – 97,000 vs. 81,000) and for the 22nd time in the previous 23 weeks in Total Viewers (+25% – 392,000 vs. 313,000), despite being in 14.8 million fewer homes.

 

  • Disney Junior channel exceeded Sprout by triple digits for the 23nd week in a row across target demos: Total Viewers (+151% – 392,000 vs. 156,000), Kids 2-5 (+198% – 197,000 vs. 66,000) and Boys 2-5 (+317% – 100,000 vs. 24,000), and by at least double digits for the 23nd week in a row in Girls 2-5 (+131% – 97,000 vs. 42,000).

 

 

Source: NTI, U.S. ratings. Week of 9/2/13-9/8/13, Live + Same Day; Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.

 
  • Joseph

    Nevertheless, weekday daytime ratings on the Disney Channel, Disney Junior, and Nickelodeon were probably way down from the week of August 25th-Septemebr 1st, since in most areas, school began last week (September 2nd-8th).

  • arlen miller

    It’s too bad Disney didn’t sweep the Adult category since they are ones paying the cable bills.

    I gave my watching Disney Channel once they got rid of Vault Disney. Besides what teen should be up at 3am watching reruns of Hanna Montana instead of being in bed!

    Just like the Disney Stores…..catering ONLY to teens and nothing in the Disney stores for adults. They got rid of the high end collectibles and adult clothing.

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