Disney Channel Sweeps Total Day Across Target Youth Demos & Total Viewers

Disney Channel Logo NEW Sept 2012

via press release:

Disney Channel Sweeps Total Day Across Target Youth Demos/Total Viewers; Marks Nearly 2 Years of Defeating Nickelodeon by Double Digits in 6-11s/9-14s

 

24-hour Disney Junior Channel is TV’s #1 Preschool-Dedicated Network for the 23rd Consecutive Week in Kids 2-5, Topping Nick Jr. by Double Digits

 

Disney Channel: Total Day and Prime Highlights

 

For the week of September 2, 2013, Disney Channel swept Total Day for the 2nd consecutive week across major Kid 2-11 (915,000/2.3 rating), Kid 6-11 (620,000/2.6 rating) and Tween 9-14 (502,000/2.1 rating) demographics, and was the #1 cable TV network in Total Viewers (1.66 million) for the 6th time in the previous 8 weeks. In fact, this marked the network’s 117th consecutive week atop all TV in Kids 6-11 and Tweens.

 

Creating its largest competitive advantage in seven weeks, Disney Channel outperformed runner up Nickelodeon by at least double digits for the 96th consecutive week in Kids 6-11 (+49% – 620,000 vs. 416,000) and 98th straight week in Tweens (+93% – 502,000 vs. 260,000).

 

In Prime, Disney Channel stood as cable TV’s #1 network for the 434th week in a row among Kids 6-11 (1.00 million/4.2 rating – 8+ years) and 171st in Tweens 9-14 (779,000/3.2 rating – 3+ years), and ranked a solid #2 in Total Viewers (2.57 million).

 

  • Disney Channel delivered the week’s Top 8 TV telecasts in Kids 2-11, Top 25 TV telecasts in Kids 6-11 (37 of 40 – Top 5 below) and Top 9 cable TV telecasts in Tweens

Disney Junior Preschooler Block on Disney Channel

 

The Disney Junior block aired the week’s Top 5 preschool cable TV telecasts in Kids 2-5 with “Jake and the Never Land Pirates,” “Sofia the First” and “Doc McStuffins.”:

24-Hour Disney Junior Channel

 

The 24-hour Disney Junior channel ranked as cable TV’s #1 preschool-dedicated network in Total Day for the 23rd consecutive week each week since reporting public ratings on 4/1/13 with Kids 2-5 (197,000/1.3 rating) and Boys 2-5 (100,000/1.3 rating), for the 6th week in a row in Girls 2-5 (97,000/1.3 rating) and for the 22nd time in the prior 23 weeks in Total Viewers (392,000).

 

  • Disney Junior channel out-delivered Nick Jr. for the 23rd week running in Kids 2-5 (+33% – 197,000 vs. 148,000) and Boys 2-5 (+47% – 100,000 vs. 68,000), for the 6th week running in Girls 2-5 (+20% – 97,000 vs. 81,000) and for the 22nd time in the previous 23 weeks in Total Viewers (+25% – 392,000 vs. 313,000), despite being in 14.8 million fewer homes.

 

  • Disney Junior channel exceeded Sprout by triple digits for the 23nd week in a row across target demos: Total Viewers (+151% – 392,000 vs. 156,000), Kids 2-5 (+198% – 197,000 vs. 66,000) and Boys 2-5 (+317% – 100,000 vs. 24,000), and by at least double digits for the 23nd week in a row in Girls 2-5 (+131% – 97,000 vs. 42,000).

 

 

Source: NTI, U.S. ratings. Week of 9/2/13-9/8/13, Live + Same Day; Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.

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