USA-Mexico Equals Best Rating for ESPN’s FIFA World Cup Qualifiers

Categories: Network TV Press Releases

Written By

September 11th, 2013

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via press release:

USA-Mexico – Equals Best rating for ESPN’s FIFA World Cup Qualifiers
Rivalry Boosts Current World Cup Qualifying Audience by 60 Percent vs. 2010

Last night’s telecast of the 2-0 victory by the U.S. Men’s National Team over archrival Mexico in Columbus, Ohio, delivered an average U.S. household rating of 1.4, matching the previous record for FIFA World Cup rating on ESPN for Mexico vs. USA on March 26, 2013, at Mexico City’s Estadio Azteca, according to Nielsen Media.

The telecast was seen by an average audience of 2.243 million viewers (P2+) and 1.641 million television households.

The two USA-Mexico World Cup qualifying matches for Brazil 2014 have helped boost the average rating for the current round of qualifiers on ESPN television by 60 percent compared to the last series – a 0.8 US rating for eight matches of the 2014 FIFA World Cup qualifying series vs. 0.5 rating for the 2010 qualifiers.

Five Most-Viewed World Cup Qualifying or International Friendly Matches on ESPN or ESPN2:
Date
Match
Network
HH Rating
P2+ (Viewers)
Tue, March 26, 2013
Mexico vs. USA (WCQ)
ESPN
1.4
2,385,000
Tue, Sept 10, 2013
USA vs. Mexico (WCQ)
ESPN
1.4
2,243,000
Tue, June 12, 2013
USA vs. Panama (WCQ)
ESPN
0.8
1,436,000
Wed, Feb 11, 2009
USA vs. Mexico (WCQ)
ESPN2
0.7
1,191,000
Wed, May 30, 2012
USA vs. Brazil (Friendly)
ESPN2
0.6
1,128,000

Columbus, Ohio, was the top market for the match telecast with a 5.1 rating.  Rounding out the top 10 markets were: Miami-Ft. Lauderdale (3.3), Buffalo (3.2), Dayton, Ohio (2.8), Washington, DC (2.8), San Diego (2.7), New York (2.7), Seattle-Tacoma (2.6), San Antonio (2.5) and West Palm Beach (2.5).

ESPN Digital Media:
USA vs. Mexico were the most viewed World Cup qualifying match in 2013 to date on WatchESPN across computers, smartphones, tablets, Xbox and Apple TV with nearly 118,000 live unique viewers and 4.7 million live minutes.  Additionally, on Tuesday, soccer content across digital platforms – ESPN FC, ESPN Deportes and ESPN.com online, on the mobile Web and apps – collectively logged nearly 1.9 million video starts, 14.6 million page views and 24.9 million minutes of time spent.

ESPN Deportes:
Following the USA-Mexico match, ESPN Deportes’ news and information programming anchored by a special post-match edition of the critically acclaimed Futbol Picante was seen by an average Hispanic audience of 156,700 viewers (104,000 Hispanic households; 0.7 Hispanic rating) – the second highest audience for the show in 2013.

Last Friday’s Futbol Picante post-match special immediately following Mexico vs. Costa Rica at Estadio Azteca set the record for most-watched edition of the program this year with 241,600 Hispanic viewers (168,500 Hispanic households; 1.1 Hispanic rating)

 
  • AppleStinx

    With the victory U.S. qualified for the 2014 World Cup in Brazil. Costa Rica also qualified. Mexico still may, but that they haven’t yet is a shocker.

  • Ivan

    Add on to that the Univision viewership of over 7 million, it appears that the game was watched by about 10 million people in the United States. Not bad. Slowly but surely the beautiful game is gaining ground…good showing of the national team next summer in Brazil certianly wont hurt :-)

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