‘Big Brother’ Sweeps Time Period in Viewers and Key Demos

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via press release:

“BIG BROTHER” SWEEPS TIME PERIOD IN VIEWERS AND KEY DEMOS

BIG BROTHER won its time period in viewers and key demographics, according to Nielsen preliminary live plus same day ratings for Wednesday, Sept. 11.

From 8:00-9:00 PM, BIG BROTHER WEDNESDAY was first viewers (6.68m), adults 25-54 (2.7/08) and adults 18-49 (2.2/07), topping the premiere of “The X-Factor” these measures.

Updated Wednesday ratings will be available later today.

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