'CBS This Morning' Posts Double-Digit Year-to-Year Percentage Gains in Adults 25-54, Viewers, Households, and Women 25-54

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

September 12th, 2013

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via press release:

Sept. 12, 2013
“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN ADULTS 25-54 (+14%)—THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS—VIEWERS (+22%), HOUSEHOLDS (+12%) AND WOMEN 25-54 (+13%)
“CBS THIS MORNING” ADDED NEARLY HALF A MILLION VIEWERS COMPARED TO THE SAME WEEK LAST YEAR
CBS THIS MORNING posted double-digit year-to-year percentage gains among adults 25-54 (+14%) — the demographic most important to those who advertise in news — as well as viewers (+22%), households (+12%) and women 25-54 (+13%), according to Nielsen live plus same day ratings for the week ending Sept. 6, 2013. CBS THIS MORNING added +480,000 viewers compared to the same week last year and also improved its competitive position with NBC, closing the gap over 300,000 viewers.
CBS THIS MORNING
Week Ending Sept. 6, 2013                      Week Ending Sept. 7, 2012                  % Change
Adults 25-54
0.8/06                                                         0.7/05                                                     +14%

Viewers
2.67m                                                        2.19m                                                     +22%

Households
1.9/07                                                        1.7/06                                                     +12%

Women 25-54
0.9/06                                                        0.8/05                                                     +13%
Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
  • Moses

    I liked the format of CBS This Morning. Although I have always had a disdain of Gayle King, and I like Charlie Rose, it was Erica Hill who attracted my attention to the show and drew me away from GMA. The intelligent banter between Rose and Hill was informative, entertaining, and enjoyable. Her departure, with Gayle King remaining, led to my immediate return to watching GMA.

  • Chris L

    In Indy, it’s moving over to the CBS affiliate’s sister station (which is a MyNet channel) starting next week. They’re going local from 4:30-9:00.

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