'

TV Ratings Wednesday: 'The X Factor' Falls to New Low for Season Three Premiere, 'MasterChef' Finale Rises, + 'The Million Second Quiz' Tumbles

Categories: '

Written By

September 12th, 2013

X_Factor_0911_HD_Clean_AUTH_movie_2500_640x360_47749699566

Scoreboard FOX CBS NBC UNI ABC CW
Adults 18-49: Rating/Share 2.2/7 1.5/4 1.4/4 1.3/4 1.0/3 0.3/1
Adults 18-34: Rating/Share 1.7/6 1.0/3 1.0/3 1.1/4 0.7/2 0.3/1
Total Viewers (million) 6.182 5.916 6.177 3.375 3.558 1.046


FOX was the number one network in adults 18-49  and with total viewers.

On FOX, the third season premiere of The X Factor dropped to a new series low with a 2.1 adults 18-49 rating, way down from last year's 3.4 adults 18-49 premiere rating and also down from the 2.7 adults 18-49 rating that last year's premiere earned in the 8-9PM hour (last season's premiere was two hours). Your predictions were far too optimistic.  The finale of  MasterChef notched a 2.4, up two tenths from last week's 2.2 adults 18-49 rating, but down from the 2.6 adults 18-49 rating the previous season's finale earned.

On CBS, Big Brother scored a 2.2, down a tenth from last week's 2.3 adults 18-49 rating.

On NBC, The Million Second Quiz fell further to a 1.2 adults 18-49 rating,  from yesterday's 1.5 adults 18-49 rating. America’s Got Talent earned a season-low tying 2.1, down two tenths from last week's 2.3 adults 18-49 rating.  Camp matched last week's series low-tying 0.9 adults 18-49 rating.

Overnight ratings for Wednesday, September 11, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS Big Brother 2.2 7 6.68
FOX The X Factor -Premiere 2.1 7 6.17
NBC Million Second Quiz 1.2 4 5.24
ABC Shark Tank -R 1.2 4 4.91
CW Arrow -R 0.3 1 1.18
tvbythenumbers.com
9:00PM FOX MasterChef -Finale 2.4 7 6.20
NBC America's got Talent 2.1 6 9.79
ABC Modern Family -R 1.1 3 3.64
CBS Criminal Minds -R 1.1 3 5.07
CW Supernatural -R 0.4 1 0.92
tvbythenumbers.com
9:30PM ABC Modern Family -R 1.1 3 3.48
tvbythenumbers.com
10:00PM CBS CSI -R 1.2 3 6.00
NBC Camp 0.9 3 3.50
ABC Nashville -R 0.5 2 2.21

-

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/7; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.6/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

 

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.You can see TV ratings from other recent Overnight ratings reports here.Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • Clarke

    I totally saw this coming for XFactor. I heard no buzz about the new judges. Last season there was tons of buzz about Britney and that season didn’t even do great…so I knew it would bomb. I honestly have never even heard of Paulina Rubio before…wonder how Simon is handling these poor ratings…

  • mxxlive

    BLAME IT ON THE BAD EDITING! My God that editing was FAST PACED! It felt like it was such a rush!

    I actually liked This season’s opening than last year’s.

  • WoWza

    X Factor was one short hour. It will perform better tonight. They expected a 2.6 tonight so this is not good. I feel as if the show had zero promotion which is odd too.

  • erwanfromfrance

    @EatMorePez I know, this is just a show, but you can admit, that is very unfortunate for fans

  • mxxlive

    and WHY ON EARTH would the do a premiere that only runs for an hour then do the second episode for 2 hours long?

  • WoWza

    X Factor is okay though. It will get a season four likely. Two hour shows always perofrm better and this show is odd It actually gains viewers as it gets more interesting throughout the season unlike Idol. They need to learn how to promote it better though. I think they will though. FOX promotion is underperforming though. Maybe they dont need the promotion as they get paid by cable companies now, so a 1.4 for SYTYCD is okay?

  • WoWza

    Americas got talent has the same ratings though. Why should X FACTOR expect anything higher?

  • WoWza

    How is Simon handling the ratings? He planning a big smash shocker to bring up the ratings in a month or so when the live shows begin. Something shocking will happen… ratings will rise.

  • r0ckmypants

    @erwanfromfrance – ” I am sad and mad at america for not watching that show.”

    There are worse things to be mad at America for than ratings for a silly reality competition series.

    “So now, let’s pray for tomorrow…”

    Consequently, there are also much more important things to pray for than higher ratings for a silly reality competition series.

  • mxxlive

    Another problem with the editing is that IT DID NOT show the positivity and FUN FACTOR it was promoting on its trailers. The trailers were FUN and FUNNY but last night’s episode was full of Simon’s dire and repetitive comments

  • Fred

    X FACTOR was very entertaining last night. Some real talent already on display. With very weak competition it sunk to a record low. Not gonna be easy to increase viewership with new shows airing soon.

  • Alex

    An awful start for The X Factor, is this a sign of things to come for Fox’s season? Unless it has miraculous growth over the course of the season its hard to see how Fox can commit to another season which is going to leave a big hole in their Fall line-up next year. Although an early shout that they promote Masterchef to the Fall next year might not be a bad one. It can fill two hours on a Wednesday night and likely pull respectable numbers.

  • Anthony

    Wow, I figured it would be in the high two’s. This does not bode well. Could it be cancelled this year? I think what we might be seeing here, is a situation where constant judging turnover is ruining a show’s chances of survival. It’s also doing so with American Idol, but that show at least has some cache to it to help it survive as a show, we are in Season 3 of this show and it has had three completely different judging panels (and a total of 9 different judges). In a show such as this (at least in the early seasons), viewers need to feel attachment to the judges (since the contestants are changing year to year) in order to remain interested in the show.

  • Cerebro

    Ouch! for THE X FACTOR. The season proper hasn’t started yet. FOX can’t be happy with those numbers.

  • George

    Fox made a tactical error scheduling a 1-hr debut instead of 2 hours. Now all the media outlets will jump all over the fall from last year’s 3.4 for a 2-hour show vs. the 2.1 for this years 1-hour show, when the comparison should be last year’s 2.7 from 8-9pm vs. this year’s 2.1. If you assume a linear drop in viewership and extrapolate into a 2nd hour, last night’s show would have done about a 2.64 from 8-10pm.

    Don’t get me wrong, I hate X Factor and hope this is enough to get it cancelled so we can get more scripted programming. But Fox stupidly set this show up to have bad press today.

  • Alex

    @WoWza
    Americas got talent has the same ratings though. Why should X FACTOR expect anything higher?

    America’s Got Talent is also on its eighth season (not its third) and while NBC have certainly spent a decent chunk of change on it that won’t compare to the sums that Fox have spent on The X Factor to date. Equally America’s Got Talent is a summer show that airs on NBC not a Fall show that airs on Fox. The expectations for the two should be markedly different at this point. There’s also the issue of where The X Factor goes from here. Judging by last years performance growth doesn’t seem entirely likely. Fox are facing the very real possibility that by the end of this third run The X Factor is in the 1′s and that’s a horribly low number to be pulling for 3 hours a week.

  • Alex

    @George
    I don’t think there was any chance that The X Factor was going to have a good press day today regardless of what Fox did. I thought it was pretty telling that they decided to have X Factor leading into Masterchef and not the other way around. You’d have thought they’d want their big Fall show in the higher HUT hour although I suppose they’ll argue they wanted to avoid a clash with AGT.

  • Max

    Me thinks there will not be an X FACTOR season 4

  • NewEnglandMike

    There’s an NFL game on tonight. While it will be on the NFL Network, it should still get high ratings and it will be on the networks in NY and Boston. So I expect BB, X-FACTOR, etc. to take a hit.

  • Raykov

    Fox should skip both X factor and American Idol next year so people could take a breath from all the singing competitions. They should put then American Idol in 2015 Fall slot and debut new shows in the midseason/spring!

© 2014 Tribune Digital Ventures