NBC Wins the Night Among ABC, CBS, NBC & FOX with the Top Friday ‘Dateline’ Since May


via press release:

NBC is #1 in Friday night among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and total viewers with the #1 show of the night on those nets in all three categories, “Dateline NBC.”

“Dateline NBC” (1.4/4 in 18-49, 6.7 million viewers overall from 9-11 p.m. ET) delivered the #1 results of the night on ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 (with a 1.9 rating) and total viewers.

It’s the top Friday “Dateline” in 18-49 and 25-54 since May 31 and biggest overall audience for a Friday “Dateline” since February 15.  It’s also the top 18-49 rating for any Friday telecast on ABC, CBS, NBC or Fox, excluding sports, since June 21 (“20/20,” 1.5).  Versus the prior week, “Dateline” is up 17% in 18-49 (to a 1.4 rating from a 1.2), 19% in 25-54 (1.9 vs. 1.6) and 34% in total viewers (6.667 million vs. 4.966 million).

At 8 p.m. ET, “The Million Second Quiz” (0.8/3 in adults 18-49, 4.0 million viewers overall) generated half-hour to half-hour growth of 13% in adult 18-49 rating (to a 0.9 from a 0.8), 20% in adults 18-34 (0.6 vs. 0.5) and 60% in men 18-34 (0.5 vs. 0.3).   “The Million Second Quiz” is currently running within a tenth of a rating point of #1 in the slot among ABC, CBS, NBC and Fox in adults 18-49 and is tied for #1 among those networks in men 18-49 and adults, men and women 18-34.

“The Million Second Quiz” generated NBC’s biggest overall audience in the Friday 8-9 p.m. ET hour since June 28.

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