ABC’s ‘Miss America Pageant’ Surges to its Best Ratings Since 2004
via press note:
Opposite strong competition from NBC’s Sunday Night Football (Seattle vs. San Francisco) and CBS’ NFL overrun-boosted lineup, ABC’s Sunday 9-11pm broadcast of The 2014 Miss America Competition surged over its most recent telecast in Total Viewers (+18% – 4th straight year of viewer growth) and Adults 18-49 (+19%) to deliver the program’s best numbers since 2004. ABC was the #1 non-sports network in the time period. Building steadily throughout its 2-hour telecast, the numbers for The Miss America Competition grew by 3.0 million viewers and by 53% in young adults from its first half-hour to its final half-hour. During its final half-hour from 10:30-11pm, as Miss New York Nina Davuluri was crowned, The Miss America Competition drew 9.8 million viewers and a 2.3 rating, 6 share with young adults. In Total Viewers and Adults 18-49, ABC earned its strongest entertainment numbers in the time slot in 4 months – since 5/19/13.