‘The X Factor’ Premiere Grows 23 Percent in Live + 3 Ratings

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

X_Factor_0911_HD_Clean_AUTH_movie_2500_640x360_47749699566

via press note:

The Live +3 numbers are in for last Monday-Wednesday and THE X FACTOR premiere grew by +23% (from 2.2 to a 2.7) after three days of post-same day viewing:

  • This marks a significant uptick in the % of its A18-49 performance accounted for by post-same day playback within 3 days versus last season (+23% vs. +15% for last year’s 2-hour premiere) and the same absolute ratings gain as last season (+0.5).
  • In fact, with the L3 gains, THE X FACTOR premiere now out-rates last week’s CBS’ Big Brother-Weds (2.7/9 vs. 2.5).
  • Also, the show’s core Adults 18-34 rating saw an even bigger gain versus Live + Same Day (+0.6 of a rating point – up +38%)
blog comments powered by Disqus