ABC’s ‘Dancing With the Stars’ Premiere Ise Up and Ranks as Monday’s Most Social TV Series
via press note:
Please Note: ABC’s Monday lineup was pre-empted in Pittsburgh for local NFL coverage.
With the 17th season premiere of DWTS and an encore Castle, ABC was Monday’s most-watched TV network with its biggest audience on the night since March – since 3/18/13. In addition among Adults 18-49, ABC’s Dancing premiere beat out its competition from 8-10pm, leading Fox’s season premieres (Bones/Sleepy Hollow) in the 2-hour time period by 14% and NBC’s originals (Million Second Quiz/American Ninja Warrior season finale) by 146%.
Building steadily throughout its opener and growing year over year, ABC’s Dancing with the Stars ranked as Monday’s most-watched TV show, drawing the biggest audience for any TV series telecast since May – since 5/14/13. Dancing was up from its year-ago season opener by 15% in Total Viewers and by 28% in Adults 18-49, marking the show’s strongest telecast since March 18, 2013.
Social Activity: DWTS was the #1 most social series on television last night with 230,243 tweets (up +137% vs. last year’s premiere on 9/24/12, which delivered 97,166 tweets). DWTS dominated the competition, outperforming the premiere of Fox’s Sleepy Hollow by +283% (60,110 tweets) and CBS’ finale of Under the Dome by +611% (32,363 tweets).
During the 10pm hour, one week before its season premiere, ABC’s Castle delivered its most-watched repeat telecast since April 2010 (4/26/10).