NBC Wins the Week of September 9-15 in All Key Measures

Categories: Press Releases

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September 17th, 2013

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via press release:

NBC WINS THE WEEK OF SEPT. 9-15 AMONG ABC, CBS, NBC & FOX IN ALL KEY MEASURES, WITH THE #1 PRIMETIME SHOW ON THOSE NETS, ‘Sunday Night Football

49ers-Seahawks NFL Coverage Scores the #1 Primetime Ranking of the Week on ABC, CBS, NBC & Fox in 18-49, Total viewers and All Other Key Measures

Finishing in the Top-20 Among Primetime Telecasts on the Big 4 are NBC’s Football, ‘America’s Got Talent,’ ‘American Ninja Warrior,’ ‘Million Second Quiz’ and ‘Dateline NBC’

Monday’s ‘Million Second Quiz’ and ‘Ninja Warrior’ Rank #1 Among the Big 4 Nets in Their Respective Slots in Every Key Ratings Category

NBC Wins Each Tuesday Primetime Half-Hour Among ABC, CBS, NBC & Fox in 18-49, With the Night’s #1 and #2 Shows on Those Nets, ‘Talent’ and ‘Million Second Quiz’

‘Talent’ is Wednesday’s #1 Show in Total Viewers With a Five-Week High

Thursday’s ‘Million Second Quiz’ Hits a Four-Month 18-49 High, Non-Sports, For NBC in the Time Slot

NBC Wins Friday Among the Big 4 With the #1 Show of the Night, ‘Dateline NBC’; Biggest Friday ‘Dateline” Audience Since February

Sunday’s 49ers-Seahawks Telecast Is the Most-Watched Prime NFC West Matchup Since 1994

For the Broadcast Year to Date, NBC is Tied for #2 in 18-49 rating and #2 Outright in 18-49 Viewers Among ABC, CBS, NBC & Fox Despite the Lack of a Super Bowl or Olympics Boost This Season

UNIVERSAL CITY, Calif. – September 17, 2013 – NBC has finished #1 for the ratings week of September 9-15 in adults 18-49 and total viewers, led by “Sunday Night Football,” the #1 primetime show of the week on ABC, CBS, NBC and Fox in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers – as well as kids 2-11 and teens 12-17. According to “live plus same day” viewing figures from Nielsen Media Research, NBC finished the week with an average 2.2 rating, 7 share in adults 18-49 and 7.0 million viewers overall.

For the week, NBC also ranked #1 among ABC, CBS, NBC and Fox in adults 25-54, adults 18-34 and all other key ratings categories.

Top-rated NBC primetime shows for the week of September 9-15 in adults 18-49 include “Sunday Night Football” (#1), the Tuesday edition of “America’s Got Talent” (tied for #4), Wednesday’s “Talent” (tied for #7), Monday’s “Million Second Quiz” and “American Ninja Warrior” (tied for #15), Tuesday’s “Million Second Quiz” (tied for #18) and Friday’s “Dateline NBC” (tied for #20). Rankings exclude sports interstitial programming, plus pre- and post-game shows.

If sports interstitial and pre- and post-game programming is included on the rankers, NBC’s Sunday NFL coverage accounts for the week’s top four primetime telecasts in 18-49, with the 49ers-Seahawks game (8.4 rating), the hour-long edition of “Football Night in America” during a weather delay (6.9), the “Pre-Kick” telecast (5.9) and the third segment of the pre-game “Football Night in America” show (4.3).

Wednesday’s “America’s Got Talent” was the #1 entertainment telecast of the primetime week on ABC, CBS, NBC and Fox in total viewers, with an average 10.1 million persons.

Primetime averages for the week of September 9-15 in adults 18-49 are: NBC, 2.2/7; CBS, 1.6/5; Fox, 1.4/4; ABC, 1.1/3; and CW, 0.3/1.  In overall total viewers, the weekly averages were: NBC, 7.0 million; CBS, 6.7 million; ABC, 4.5 million; Fox, 4.0 million; and CW, 0.9 million.

Averages for the 2012-13 Broadcast Year to date are: CBS, 2.4/7; NBC, 2.1/6; Fox, 2.1/6; ABC, 2.0/6; and CW, 0.6/2.  In overall total viewers, the season averages are: CBS, 10.0 million; ABC, 7.0 million; NBC, 6.6 million; Fox, 6.0 million; and CW, 1.5 million.

For the 2012-13 broadcast year to date, NBC is tied for #2 in adult 18-49 rating and #2 outright in 18-49 viewers. NBC is also running within 0.3 of a point of the #1 rating of Super Bowl-boosted CBS. NBC is #2 outright among ABC, CBS, NBC and Fox in adults 25-54 and adults 18-34, and that’s without boosts from the Super Bowl or Olympics, both of which NBC enjoyed during the prior broadcast year.

NBC highlights for the week of September 9-15:

Monday: The premiere of "The Million Second Quiz" (1.7 rating, 5 share in adults 18-49, 6.5 million viewers overall from 8-9 p.m. ET) won the hour in 18-49, total viewers and all other key measures among ABC, CBS, NBC and Fox. “The Million Second Quiz” equaled NBC’s best rating in the hour since the Stanley Cup Finals on June 24 in a slot where NBC has been running strong original programming all summer long. It was also NBC’s biggest overall audience in the time period since June 24.

In total viewers, “The Million Second Quiz” delivered the second-biggest audience for a debuting series on ABC, CBS, NBC or Fox since April 3, when ABC’s “How To Live With Your Parents” premiered following “Modern Family,” trailing over that span only CBS’s June 24 debut of “Under the Dome.”

"American Ninja Warrior" (1.7/5 in adults 18-49, 5.3 million viewers overall from 9-10:01 p.m. ET) ranked #1 for the hour on ABC, CBS, NBC and Fox in adults 18-49, total viewers and all other key demos.

“Siberia” (0.6/2 in 18-49, 1.8 million viewers overall) hit a three-week high in total viewers, with its biggest audience since August 19 (and second biggest since July 29).

Tuesday: NBC won Tuesday night among ABC, CBS, NBC and Fox in 18-49 in each primetime half-hour, with “America’s Got Talent” (2.3/7 in 18-49, 9.2 million viewers overall) #1 for the night on those networks and “The Million Second Quiz” (1.5/5 in adults 18-49, 5.8 million viewers at 8 p.m.) the #2 show on the Big 4.

Night two of "The Million Second Quiz" won the 8-9 p.m. time period among the Big 4 networks in adults 18-49, adults 25-54 and other key measures and scored NBC’s best 18-49 and total-viewer results in the hour since June 18. In total viewers, the Tuesday edition of “America’s Got Talent” was up week to week for a third-straight week, making it the biggest overall audience on the night since August 6.

Wednesday: “The Million Second Quiz” (1.3/4 in 18-49, 5.2 million viewers overall from 8-9 p.m. ET) generated growth from half-hour to half-hour in nearly every key category, with gains of 8% in adults 18-49 (to a 1.3 rating from a 1.2), 22% in adults 18-34 (1.1 vs. 0.9) and 30% in women 18-34 (1.3 vs. 1.0). And that’s despite running head to head versus Fox’s third season premiere of “The X Factor” plus CBS’s “Big Brother.”

“America’s Got Talent” (2.2/6 in 18-49, 10.1 million viewers overall from 9-10:01 p.m. ET) generated the #1 results of the night Fox in total viewers, scoring the biggest overall audience for a Wednesday “Talent” in five weeks (since the August 7 telecast averaged 10.3 million viewers).

Thursday: "The Million Second Quiz" (1.1/4 in adults 18-49, 4.2 million viewers overall from 8-9 p.m. ET) scored a four-month high in the slot for NBC in adults 18-49, excluding sports, best since May 16. In total viewers, it was NBC’s biggest overall audience in the time period, excluding sports, since July 4. Versus NBC’s time-period average this summer, “Million Second Quiz” was up 57% in 18-49 rating (1.1 vs. 0.7, L+SD non-sports) and up 35% in total viewers (4.2 million vs. 3.1 million).

An encore “Hollywood Game Night” (1.0/3 in 18-49, 3.1 million viewers overall at 9 p.m. ET) grew versus its prior encore in this time period by 43% in 18-49 (1.0 vs. 0.7 on August 29). The 9 p.m. “Hollywood Game Night” encore out-rated ABC’s original “Wipeout” in the time period in 18-49 (1.0 vs. 0.9) and total viewers (3.1 million vs. 3.0 million).

Another rebroadcast of “Hollywood Game Night” (1.0/3 in 18-49, 2.9 million viewers overall at 10 p.m. ET) matched the show’s prior result in this time period with an original and tied ABC’s original “Rookie Blue” for #1 in the hour among ABC, CBS and NBC in adults 18-49 (1.0 rating each).

Friday: NBC ranked #1 Friday night among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and total viewers with the #1 show of the night on those nets in all three categories, “Dateline NBC” (1.4/5 in 18-49, 6.7 million viewers overall from 9-11 p.m. ET). It was the highest Friday “Dateline” 18-49 rating since May 31 and top 25-54 and total-viewer result for a Friday “Dateline” since February 8. It’s also the top 18-49 rating for any Friday telecast on ABC, CBS, NBC or Fox, excluding sports, since June 21 (“20/20,” 1.5).

Friday’s "Million Second Quiz" (0.8/3 in adults 18-49, 4.0 million viewers overall from 8-9 p.m. ET) generated half-hour to half-hour growth of 29% in adult 18-49 rating (to a 0.9 from a 0.7). “The Million Second Quiz” finished within a tenth of a rating point of #1 in the slot among ABC, CBS, NBC and Fox in adults 18-49 and tied for #1 among those networks in men 18-49 and adults, men and women 18-34. “The Million Second Quiz” generated NBC’s biggest overall audience in the Friday 8-9 p.m. ET hour since June 28.

Saturday: "The Million Second Quiz" (0.6/2 in adults 18-49, 2.9 million viewers overall at 8 p.m. ET) attracted NBC’s biggest overall audience in the slot, excluding sports, in more than five months, (since March 30).

An encore telecast of “American Ninja Warrior” (0.8/3 in 18-49, 2.6 million viewers overall from 9-11 p.m. ET) captured the show’s highest 18-49 and total-viewer results among nine Saturday encores this summer. These are NBC's top non-sports results in the time period since April 13.

Sunday: “Sunday Night Football” (8.4/24 in 18-49, 20.5 million viewers overall from 8:31-9:05 and from 10:05 to 12:13 a.m. ET, interrupted by severe weather), featuring the San Francisco 49ers at the Seattle Seahawks, scored the top total-viewer result for a primetime NFC West matchup in nearly 19 years (since a 49ers-Saints telecast on ABC November 28, 1994, 23.0 million). Sunday’s telecast beat last season’s 49ers-Seahawks “SNF” matchup on Dec. 23, 2012 by 25% in 18-49 rating (8.4 vs. 6.7) and 5% in total viewers (20.5 million vs. 19.5 million).

Sunday Night Football” propelled NBC to a decisive Sunday win in all key measures, taking the night among ABC, CBS, NBC and Fox by an 89 percent margin in adults 18-49 (6.6 vs. 3.5 for #2 CBS).

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

NBC 2.2/7, 2.7 million

CBS 1.6/5, 2.0 million

Fox 1.4/4, 1.7 million

ABC 1.1/3, 1.4 million

CW 0.3/1, 0.4 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

NBC 2.6/7, 3.1 million

CBS 2.1/6, 2.5 million

Fox 1.5/4, 1.8 million

ABC 1.4/4, 1.7 million

CW 0.3/1, 0.4 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

NBC 2.4/6, 7.0 million

CBS 2.3/6, 6.7 million

ABC 1.5/4, 4.5 million

Fox 1.4/4, 4.0 million

CW 0.3/1, 0.9 million

Each rating point equals 2.95 million viewers

2012-13 BROADCAST YEAR AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

 

CBS 2.4/7, 3.0 million

NBC 2.1/6, 2.7 million

Fox 2.1/6, 2.7 million

ABC 2.0/6, 2.5 million

CW 0.6/2, 0.7 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

 

CBS 3.1/8, 3.7 million

NBC 2.6/7, 3.1 million

Fox 2.5/6, 2.9 million

ABC 2.5/6, 2.9 million

CW 0.6/2, 0.7 million

Each rating point equals 1.19 million viewers

TOTAL VIEWERS

CBS 3.4/9, 10.0 million

ABC 2.4/6, 7.0 million.

NBC 2.3/6, 6.6 million

Fox 2.1/5, 6.0 million

CW 0.5/1, 1.5 million

Each rating point equals 2.89 million viewers

 
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