NBC’s ‘The Million Second Quiz’ Grows 27 Percent Versus Prior Night

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Million Second Quiz Finale 2

via press release:

Thursday Results (NBC carried Chiefs-Eagles NFL football in Kansas City and ABC carried the game in Philadelphia):
 
  • From 8-10 p.m. ET, “The Million Second Quiz” (1.4 rating, 4 share in adults 18-49, 5.4 million viewers overall) is currently topping its prior six telecasts in 18-49 rating and total viewers (best since Tuesday, Sept. 10, 1.5/5 in 18-49, 5.8 million viewers overall), pending updates.
 
  • Versus both the prior night and the prior Thursday, “Million Second Quiz” is currently up 27% in both comparisons (1.4 from 8-10 p.m. ET vs. 1.1 both nights from 8-9), pending updates.  In total viewers, “MSQ” is up 11% versus the prior night (5.422 million vs. 4.871 million) and up 30% versus the prior Thursday (5.422 million vs. 4.162 million).
 
  • This is NBC’s best 18-49 and total-viewer performance in the slot, excluding sports, since the July 4 “Macy’s” special and excluding that, since the night of the “Office” finale.
 
  • Last night’s “Million Second Quiz” built significantly through its time period, increasing by 55% from its fist half-hour to its fourth in 18-49 (to a 1.7 from a 1.1).  Pending updates, “MSQ” is currently tied for #1 among the Big 4  for its final half-hour from 9:30-10 (1.7 each for “MSQ” and CBS’s “Two and a Half Men” encore).  The last nine “MSQs” in a row have build from their first half-hours to their last in 18-49 rating.
 
  • At 10 p.m. ET, the NBC News Special “Valerie’s Story: A Meredith Vieira Special” (1.0/3 in 18-49, 4.4 million viewers overall) earned NBC’s top total-viewer result in the slot, excluding sports, since July 4.  In 18-49 rating, “Valerie’s Story” matched the prior two entertainment telecasts in the time period, pending updates.  In the hour, “Valerie’s Story” is currently tied for #1 among ABC, CBS and NBC in women 25-54 and for its second half-hour from 10:30 to 11 is tied for #1 among those nets in the key news demographic of adults 25-54.
blog comments powered by Disqus