ABC Wins Friday with Each Show Leading its Slot
via press note:
With season premieres of Last Man Standing, The Neighbors and Shark Tank into 20/20, ABC dominated Friday the night in Total Viewers and Adults 18-49 with each show leading its time period among young adults. ABC’s Shark Tank was the #1 TV show of the night in Total Viewers and Adults 18-49. The Net delivered its most-watched Friday in 6 months – since 3/22/13.
At 8pm, ABC’s season premiere of Last Man Standing won its half-hour in Total Viewers and Adults 18-49, finishing as the #2 TV show of the night on both measures, behind only Shark Tank.
With solid retention on its new night at 8:30pm, ABC’s season premiere of The Neighbors ranked #1 in Adults 18-49, Men 18-49 and Adults 25-54.
Spiking over its lead-in by 42% in Adults 18-49 at 9pm, ABC’s Shark Tank led its nearest competition in the hour by 70% (NBC’s Dateline). The ABC unscripted series gained viewers and young adults from its first half-hour to its second half hour. Shark Tank just came off its best-ever season and summer, up by +17% and +20% in AD18-49 year to year, respectively. Shark Tank was ABC’s most social prime series on Friday delivering 13,206 tweets which is up +21% from its premiere last fall (10,894 tweets) and up +22% from the finale in May (10,818 tweets)
ABC’s 20/20 won the 10 o’clock hour, beating the second hour of NBC’s 2-hour Dateline by 27% in Adults 18-49 and by 25% in Adults 25-54. Anchored by Elizabeth Vargas and David Muir, ABC’s 20/20 featured reports on nasty neighbors. Growing week to week in Total Viewers (+19%), Adults 18-49 (+27%) and Adults 25-54 (+25%), 20/20 drew its biggest audience since May and its highest Adult ratings since June – since 5/10/13 and 6/21/13, respectively.