'Devious Maids' Season Finale Reaches Series Highs & Posts Double-Digit Growth Versus Premiere

Categories: Network TV Press Releases

Written By

September 23rd, 2013


via press release:


Season One Finale of Lifetime’s Hit Drama DEVIOUS MAIDS
Reaches Series Highs and Posts Double Digit Growth Versus Premiere

LOS ANGELES (September 23, 2013) – Millions of people across the U.S. got devious -- real Devious – last night when a series high 3.0 million Total Viewers watched the season one finale of Lifetime’s hit drama Devious Maids (#DeviousMaids) in a highly competitive environment.  In addition to a series best with Total Viewers (a +50% jump versus the program’s June 23rd premiere), the drama reached series highs across all of the key demographics, including 1.4 million Adults 18-49 viewers (+69%), 1.3 million Adults 25-54 viewers (+50%), 1.2 million Women 18-49 viewers (+90%) and 1.0 million Women 25-54 viewers (+51%), according to Nielsen Research.

The network’s fastest-growing drama ever, Devious Maids has catapulted Lifetime to cable’s number one network in the Sunday 10:00pm ET/PT time slot among Women.  Its 19% Hispanic composition nearly doubles Lifetime’s primetime average.

“The performance and growth of Devious Maids has been incredible,” said Rob Sharenow, Executive Vice President and General Manager of Lifetime.  “Any time you see your ratings double over the course of a season, you know the creatives are making a great show that is hitting a chord with viewers.”

From executive producers Marc Cherry and Eva Longoria, and starring Ana Ortiz, Dania Ramírez, Roselyn Sánchez, Edy Ganem and Judy Reyes, Devious Maids centers on a close-knit group of maids (Ortiz, Ramírez, Sánchez, Ganem and Reyes), bonded together by their jobs, life struggles and boss’ melodramatic “upstairs-downstairs” universe, that turns to one another for support after a fellow maid Flora (Paula Garcés) is brutally murdered at the home of her employers.  Devious Maids also stars Susan Lucci, Rebecca Wisocky, Tom Irwin, Mariana Klaveno, Grant Show, Matt Cedeño, Melinda Page Hamilton, Drew Van Acker, Brianna Brown and Brett Cullen.

Produced by ABC Studios, Devious Maids was renewed last month for a second season, with 13 all-new episodes scheduled to air next year.

Inspired by the hit telenovela, Ellas son la Alegría del Hogar, Devious Maids was created by Marc Cherry and is executive produced by Cherry, Sabrina Wind, Eva Longoria, Paul McGuigan, Larry Shuman, David Lonner, John Mass and Televisa USA’s Paul Presburger and Michael Garcia.

ABC Studios is a leader in the development, production and strategic distribution of entertainment content across broadcast and emerging digital platforms.  The studio is the key content provider for the ABC Entertainment Group, having produced multiple seasons of hit series, including “Scandal,” “Once Upon A Time,” “Grey’s Anatomy,” “Desperate Housewives,” “Lost,” “Castle” and “Revenge”; as well as “Army Wives” for Lifetime and “Criminal Minds” for CBS.  These hit series have supplied the company's distribution pipelines worldwide with programming and related product lines.  ABC Studios will continue to produce memorable television programming for the 2013-14 television season, including eight new series for ABC, the summer series “Mistresses”; along with “Perception” on TNT, “Cougar Town” on TBS,  “Devious Maids” on Lifetime, and “Intelligence,” premiering on CBS next season.

Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies.  In 2012, as a result of its aggressive programming strategy that doubled the hours of original programming, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years.  Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks.  A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.

  • Dillan

    YES! Great numbers!

  • Matthew

    Go DM!!!!

  • Abby

    good for devious maids, but the finale sucked!

  • casey

    I must agree…I have been forced to watch this crap with my wife…and I must say it is not very good…when it first started it was ok…however this finale was stretched out…even my wife (huge Susan Lucci fan) found it boring

  • Juan

    Yay the finale was awesome in my opinion. I’m so happy it did well

  • marcos

    ABC was so stupid to passed it on

  • buttondiet

    Hopefully the 2nd season is as good as the first and Marc Cherry learned from his mistakes with Desperate Housewives.

  • Maximillian

    I like the show, but am I the only one who feels like there is ZERO chemistry with the cast? With the exception of the creepy red haired lady and her husband, all the relationships feel forced and fake. Its a cute show, but its no Desperate Housewives.

  • Picazo


  • John A

    Great numbers but the finale stunk.

  • Skylar James

    ABC really missed the mark by passing this on.

  • SJ

    I love the show. Loved the finale, am happy with the numbers! May it come back even stronger next summer! :)

  • Bitter Go On Fan (Former Bitter Ringer Fan)

    The finale was great! I don’t know what are you talking about!. Since it comes back next year more people will discover the show and the numbers might be bigger in season 2

  • Tony JJ

    very good finale! After I was so-so about the pilot, I didn’t think I’d end up liking the show as much as I do. The episodes after the pilot definitely grew in quality. The pilot felt like a poor man’s version of Desperate Housewives, but it grew bigger then just a rip off of Desperate Housewives. The second season should do even better, let’s hope they add the show to Netflix, because then it could really rise in the ratings.

  • JR35

    LOL at just .2 of the 18-49 viewers being men (if I’m interpreting right). :)

  • John

    I thought the finale was so-so, but I’m happy ratings improved because there’s nothing else like it on TV. If Marc Cherry is clear-eyed about the show, it could improve in S2. There is a charisma deficeit in this show, and it’s bloated. They need to move the characters/actresses who don’t have “it” to the back of the pack.

  • AppleStinx

    I would watch this just for Roselyn Sánchez. She always reminds of Sandra Bullock – an improved version of Jesse James’s ex if you will.

  • Sade

    Way better than boring Desperate Housewives.

  • Brandy

    Yay Maids!

  • Tony JJ

    So what is the demo?

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