ABC’s Primetime Spikes to 13-Week Highs in Viewers and Young Adults

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September 24th, 2013

Dancing With the Stars Fall 2013 Cast

via press release:

ABC’s Primetime Spikes to 13-Week Highs in Viewers and Young Adults

 

“DWTS” Premieres as the Week’s Most-Watched Entertainment Series

 

ABC Finishes the 52-Week Broadcast Season as the No. 2 Most-Watched Net

 

ABC Wins Monday with its Largest Audience on the Night Since April 

 

“DWTS” Opener is Up Year to Year in Viewers (+13%) and Adults 18-49 (+24%)

 

ABC’s “Castle” Delivers Most-Watched Repeat Telecast Since April

 

The Network Premiere of Marvel’s “Iron Man 2” Boosts ABC to its Most-Watched Tuesday in 2 Months and its Top Non-Sports Adult 18-49 Performance Since May

 

On its Season Finale, ABC’s “Wipeout” Grows by 17% Over the Prior Week

 

With the Season Premieres of “Last Man Standing,” “The Neighbors” and

Shark Tank” Leading into “20/20,” ABC Wins Friday in Viewers and Adults 18-49

 

ABC’s Season Premiere of “Shark Tank” Ranks as Friday’s No. 1 TV Show,

As the Series Delivers its Strongest-Ever Season Premiere Performance

 

A Surging “20/20” Generates its Biggest Audience Since Early May

 

ABC’s “Saturday Night Football” is No. 1 on the Night in Viewers and Adults 18-49

 

Week No. 52

During the week of September 16, 2013, ABC surged week to week in Total Viewers (+20% - 5.4 million vs. 4.5 million) and Adults 18-49 (+18% - 1.3/4 vs. 1.1/3) to earn 13-week highs – best since w/o 6/17/13. Growing by double digits from its year-ago premiere, ABC’s “DWTS” finished as the week’s most-watched entertainment series and ranked among the Top 5 broadcast programs in Adults 18-49. ABC’s fifth season opener of “Shark Tank” turned in the series’ most-watched-ever season opener and landed among the weekly Top 20, despite airing on a Friday. ABC’s 20/20,” which drew its biggest audience since early May, was the week’s No. 1 newsmagazine in Total Viewers and key Adults (AD18-49/AD25-54).

 

2012-13 52-Week Broadcast Season: Moving up two ranking positions from the prior season, ABC (7.0 million) finished the complete 52-week season as the No. 2 most-watched network with a 4% advantage over an NFL-driven NBC (6.7 million) and a 17% advantage over Fox (6.0 million).

 

Monday

Featuring the 17th season premiere of “DWTS” and an encore “Castle,” ABC was Monday’s most-watched broadcast network (13.0 million) with its biggest audience on the night since April – since 4/22/13. In addition among Adults 18-49 (3.1/9), ABC’s “Dancing” premiere beat out its competition from 8:00-10:00 p.m., leading Fox’s season premieres (“Bones”/”Sleepy Hollow” – 2.9/8) in the 2-hour time period by 7% and NBC’s originals (“Million Second Quiz”/”American Ninja Warrior” season finale – 1.3/4) by 138%.

 

Dancing with the Stars” (8:00-10:01 p.m.)

Building steadily throughout its opener and growing year over year, ABC’s “Dancing with the Stars” ranked as Monday’s most-watched TV show­ (16.0 million), drawing the biggest audience for any TV series telecast since May – since 5/14/13. “Dancing” was up from its year-ago season opener (9/24/12) by 13% in Total Viewers (16.0 million vs. 14.1 million) and by 24% in Adults 18-49 (3.1/9 vs. 2.5/7), marking the show’s strongest telecast since March 18, 2013.

 

Social Activity:

 

  • Facebook: On Facebook Monday night, 652,000 unique users had 768,000 total interactions related to “Dancing with the Stars.”  Top 5 social moments on Facebook: No. 1 – Bill Nye’s “Weird Science” dance and low scores, No. 2 – Valerie’s dance and reaction, No. 3 – Amber’s dance and great scores, No. 4 – Snooki’s dance and reaction and No. 5 – Jack’s dance and his parents’ reaction.

 

  • Twitter: “DWTS” was the No. 1 most social series on television Monday night with 230,243 tweets (up +137% vs. last year’s premiere on 9/24/12, which delivered 97,166 tweets).  “DWTS” dominated the competition, outperforming the premiere of Fox’s “Sleepy Hollow” series premiere by +283% (60,110 tweets) and CBS’ finale of “Under the Dome” by +611% (32,363 tweets).

 

Castle” (10:01-11:00 p.m.)

During the 10:00 p.m. hour, just one week before its season premiere, ABC’s “Castle” delivered its most-watched repeat telecast (6.8 million) since April (4/8/13).

 

Tuesday

 

“ABC Movie of the Week: Iron Man 2” (8:00-11:00 p.m.)

Featuring the network premiere of “Iron Man 2” on Tuesday, opposite Fox’s season premieres and NBC’s unscripted originals (“MSQ”/”America’s Got Talent” penultimate episode), ABC was up by double digits week to week in Total Viewers (+15% - 3.8 million vs. 3.3 million) and Adults 18-49 (+33% - 1.2/4 vs. 0.9/3).

 

  • With the 2010 Marvel theatrical, ABC drew its largest Tuesday audience in 2 months and earned its highest non-sports young adult number on the night since May – since 7/23/13 and 5/28/13, respectively.

 

Thursday

 

Wipeout” (8:00-9:00 p.m.)

Building 17% over the prior week (3.5 million vs. 3.0 million), the season finale of ABC’s “Wipeout” drew the show’s biggest audience in 3 weeks.

 

Friday

With season premieres of “Last Man Standing,” “The Neighbors” and “Shark Tank” into “20/20,” ABC dominated Friday night in Total Viewers (6.0 million) and Adults 18-49 (1.5/5), claiming the No. 1 show of the night with “Shark Tank.” The Net delivered its most-watched Friday in 6 months – since 3/22/13.

 

Last Man Standing” (8:00-8:31 p.m.)

In the 8:00 p.m. half-hour, ABC’s season premiere of “Last Man Standing” led the pack in Total Viewers (6.7 million) and Adults 18-49 (1.5/6), finishing as the No. 2 TV show of the night on both measures, behind only “Shark Tank.”

 

The Neighbors” (8:31-9:00 p.m.)

With solid retention on its new night at 8:30 p.m., ABC’s season premiere of “The Neighbors” ranked as the No. 1 program in its half-hour in Adults 18-49 (1.2/4-tie), Adults 25-54 (1.7/5) and Teens 12-17 (0.6/3-tie) on the major networks.

 

“Shark Tank” (9:00-10:01 p.m.)

Spiking over its lead-in by 50% in Adults 18-49 (1.8/6) and building from start to finish, the season premiere of ABC’s “Shark Tank” ranked No. 1 in the 9 o’clock hour, leading its nearest competition by 64% in the hour (NBC’s “Dateline” = 1.1/4). “Shark Tank” just came off its best-ever season and summer, up by 17% and 20% in Adults 18-49 year to year, respectively. “Shark Tank” was ABC’s most social prime series on Friday delivering 13,206 tweets – which is up 21% from its premiere last fall (10,894 tweets) and up 22% from the finale in May (10,818 tweets).

 

  • Up over last year’s opener in Total Viewers (+8% - 6.9 million vs. 6.4 million) and retaining 100% with young adults, “Shark Tank” marked its strongest-ever season premiere.

 

“20/20” (10:01-11:00 p.m.)

ABC’s “20/20” won the 10 o’clock hour, beating the second hour of NBC’s 2-hour “Dateline” by 8% in Adults 18-49 (1.3/5 vs. 1.2/4) and by 25% in Adults 25-54 (2.0/6 vs. 1.6/5). Anchored by Elizabeth Vargas and David Muir, ABC’s “20/20” featured reports on nasty neighbors.

 

  • Growing week to week in Total Viewers (+19% - 5.6 million vs. 4.7 million), Adults 18-49 (+18% - 1.3/5 vs. 1.1/4) and Adults 25-54 (+25% - 2.0/6 vs. 1.6/5), “20/20” drew its biggest audience since May and its highest Adult ratings since June – since 5/10/13 and 6/21/13, respectively.

 

 Saturday

With coverage of “Saturday Night Football (Kansas St. at Texas/Miami at Connecticut), ABC ranked No. 1 on the night, beating Fox’s college football coverage (8:00-10:00 p.m.) for the 2nd week in a row in Total Viewers (+206% - 5.2 million vs. 1.7 million) and Adults 18-49 (+200% - 1.5/5 vs. 0.5/2). ABC soared week to week by 13% in Total Viewers and by 15% in Adults 18-49 (4.6 million and 1.3/5 on w/o 9/14/13).

 

  • ABC’s “Saturday Night Football” easily qualified as the No. 1 TV program of the evening in viewers (5.7 million) and, for its 3rd straight telecast, among young adults (1.7/6).

 

  • ABC’s Saturday night game was up over the prior week’s match-up (Notre Dame at Purdue = 4.8 million and 1.4/5) by 19% in Total Viewers and by 21% in Adults 18-49.

 

  • Saturday Night Football” grew its overall audience over the year-ago game (Clemson at Florida State on 9/22/12= 4.7 million) by 1.0 million viewers.

 

WEEK NO. 52:   ADULTS 18-49            TOTAL VIEWERS

No.1   CBS 2.2      No.1 CBS     9,009,000

No.2   NBC 2.1      No.2 NBC     7,492,000

No.3   FOX 1.6      No.3 ABC     5,362,000

No.4   ABC 1.3      No.4 FOX     4,432,000

No.5   CW  0.3      No.5 CW        950,000

 

 

 

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 09/16/13.

 
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