NBC Sweeps Six of Six Half-hours on Opening Night of Season Among Big Four
via press notes:
NBC won the night among the Big 4 by a 70% margin in 18-49 (4.6 vs. 2.7 for #2 CBS), up from a 46% margin on premiere Monday last year.
This is the biggest lead for any network on premiere week Monday in the history of people meters (dating back to September 1987).
Some big additional total-viewer points:
Fueled by the season premiere of The Voice and the debut of The Blacklist, NBC had its most-watched in-season fall night of entertainment programming (13.982 million P2+) in over seven years (since 4Q06), and ranked 1st in each half-hour against all-original 4-net competition in A18-49 and total viewers
In total viewers, “Voice,” delivered its top Monday result, including finales and premieres, since March 5, 2012, during the show’s second cycle.
“The Blacklist” is up 37% or 3.4 million viewers versus what “Revolution” did last year against premiere-week competition (12.616 million vs. 9.213 million) and even up 8% or nearly a million viewers versus “Revolutions” earlier premiere against weaker pre-season competition (12.616 million vs. 11.654 million).
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. Season figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
NBC has won the opening night of the 2013-14 television season among ABC, CBS, NBC & Fox in all key categories, winning six of six half-hours in 18-49 among those nets.
From 8-10 p.m. ET, the season premier “The Voice” (4.9 rating, 13 share in adults 18-49, 14.7 million viewers overall) grew 17% in 18-49 rating versus the comparable year-ago debut (4.2//11 on Sept. 10, 2012), which faced weaker pre-season competition, and is up 19% in total viewers (14.665 million vs. 12.285 million). It’s the top “Voice” debut in 18-49 and total viewers since the post-Super Bowl start of the second “Voice” on Feb. 5, 2012. “The Voice” won the time period among ABC, CBS, NBC and Fox in every key ratings category, including total viewers, despite competition from ABC’s “Dancing With the Stars.”
“The Voice grew from its first half-hour to its fourth by 31% or 1.3 rating points in adults 18-49 (to a 5.5 from a 4.2) and by 22% or 2.8 million persons in total viewers (15.8 million vs. 13.0 million).
In total viewers, it’s the top Monday “Voice,” including finales and premieres, since March 5, 2012, during the show’s second cycle. In 18-49, it’s the top “Voice” since April 22, 2013.
At 10 p.m. ET, the debut of “The Blacklist” (3.8/10 in adults 18-49, 12.6 million viewers overall) won the hour among ABC, CBS and NBC in every key ratings category, with margins over the premiere-week competition of +73% versus ABC’s “Castle” (3.8 vs. 2.2) and +111% versus CBS’s “Hostages” (3.8 vs. 1.8).
“The Blacklist” (3.8/10 at 10) is the top premiering series, drama, comedy or reality, on the Big 4 in the past year (since “Revolution” opened with a 4.1 [against lesser pre-season competition] on Sept. 17, 2012).
“The Blacklist” delivered the highest rating for any 10 p.m. drama on ABC, CBS or NBC in the past year (since “Revolution,” 4.1 on Sept. 17, 2012).
Versus NBC’s slot result during premiere week last year, “Blacklist” is up 12% (3.8 vs. 3.4 for week two of “Revolution”). “Blacklist” also finished within range of last year’s earlier premiere for “Revolution” (4.1), which ran against a repeat drama on CBS and a low-rated music special on ABC one week prior to the start of the season
For the night, NBC is up vs. premiere Monday last year by 12% (4.6 vs. 4.1).