Second Season Premiere of ‘Katie’ Opens at Over 6-Month Highs Across the Board

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AP on TV-Katie Couric

via press release:

Ratings Report, Week of September 9, 2013  

(National Live + Same Day Program Ratings)

 

2nd Season Premiere of “Katie” Opens at Over 6-Month Highs Across the Board

 

“Katie” Nearly Matches its Big Year-Ago Premiere Week Delivery in U.S. Homes

 

During Premiere Week, “Katie” Finishes Among the Top 5 Syndicated Talk Shows

 

 

“Katie” National Ratings – Week 1

Based on National ratings for its second season premiere week (w/o 9/9/13), “Katie” shot up by double digits week to week in Households (+19% – 1.9 rating vs. 1.6 rating), Total Viewers (+22% – 2.388 million vs. 1.962 million) and Women 25-54 (+29% – 0.9 rating vs. 0.7 rating). In fact, “Katie” scored its highest Household rating and largest audience in more than 6 months and matched its highest Women 25-54 rating in 7 months – since w/o 2/25/13 and w/o 2/4/13, respectively.

 

  • “Katie” nearly matched its big year-ago debut week in Households, pacing within 1-tenth of a rating point (1.9 rating vs. 2.0 rating on w/o 9/10/12).

 

  • During premiere week, “Katie” finished among the Top 5 syndicated talk shows in U.S. Homes (No. 5).

 

“Katie” is executive-produced by Katie Couric and Rachel Miskowiec and is distributed by Disney-ABC Domestic Television.

 

Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 09/09/13.

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