via press release:
In the 8pm hour, ABC’s series debut of Marvel’s Agents of S.H.I.E.L.D opened a strong #1 in the time period with Adults 18-49, defeating NBC’s Tuesday premiere ofby 15% and CBS’ season premiere of by 35%, to qualify as TV’s highest rated drama debut in nearly 4 years – since 11/3/09. It was Tuesday’s #1 TV show in Adults 18-49 (tie) and across all key Men demographics (M18-34/M18-49/M25-54). Despite the strong competition, the self-starting ABC drama gained young adults from its first half-hour to it second half-hour.
Please Note: On top of its big Live + Same Day numbers, Marvel’s Agents of S.H.I.E.L.D is expected to get a big lift from TV playback, considering its young-skewing audience. Well ahead of its debut this past weekend, the new show surpassed 1 million Facebook fans.
The season’s #1 new comedy in Adults 18-49, the series premiere ofat 9pm beat Fox’s by 52% and topped last fall’s premiere of in the half-hour hour by 78%. It was TV’s top-rated comedy debut in over 1 year and ABC’s highest-rated in 2 years – since 9/11/12 and 10/11/11, respectively.
At 9:30pm among Adults 18-49, the debut of ABC’sdefeated Fox’s by 53% and outdelivered the year-ago fall premiere of Don’t ---- in Apt 23 by 35%.