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TV Ratings Tuesday: 'Marvel's Agents of S.H.I.E.L.D.' Opens Strong, 'The Voice' Down from Premiere, 'Dads' Declines + 'Lucky 7' Flops

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September 25th, 2013

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Scoreboard NBC CBS ABC FOX UNI CW
Adults 18-49: rating/Share 4.0/11 2.9/8 2.9/8 1.7/5 1.2/3 0.4/1
Adults 18-34: Rating/Share 3.1/10 1.7/6 2.2/7 1.8/6 1.1/3 0.3/1
Total Viewers (million) 12.509 15.979 8.107 3.696 3.125 1.017

NBC was the number one network in adults 18-49  while CBS was on top with total viewers.

On NBC, The Voice earned a 4.6, down from yesterday's colossal 5.1 adults 18-49 rating, but up from last fall's Tuesday debut (which earned a 4.0 adults 18-49 rating). The season premiere of Chicago Fire earned a 2.8 adults 18-49 rating, up almost a full ratings point from last year's 1.9 series premiere rating.

On CBS the premiere of NCIS earned a 3.4 adults 18-49 rating, down from last year’s 4.1 premiere rating and the series' lowest premiere in six years. NCIS: Los Angeles earned a 3.0 adults 18-49 rating, down from last year’s 3.4 premiere rating and its lowest premiere ever. Person Of Interest premiered to a series low 2.3 adults 18-49 rating, down from last year’s 2.9 adults 18-49 rating.

On ABC, the premiere of Marvel's Agents of S.H.I.E.L.D. earned a 4.6 adults 18-49 rating. Your predictions were accurate. The premiere of The Goldbergs earned a 3.2 adults 18-49 rating. Trophy Wife premiered to a 2.3 adults 18-49 rating. The premiere of Lucky 7 flopped with a 1.3 adults 18-49 rating, which makes it the lowest-rated fall drama in ABC's history.

On FOX, Dads earned a 1.5, down sharply from last week's 2.2 adults 18-49 premiere rating. Brooklyn Nine-Nine scored a 1.8, down eight tenths from last week's 2.6 adults 18-49 rating. New Girl garnered a 2.1, also down eight tenths from last week's 2.9 adults 18-49rating. The Mindy Project notched a 1.5, down four tenths from last week's 1.9 adults 18-49 rating.

On the CW, Whose Line Is It Anyway? earned a 0.5, down three tenths from last week’s 0.8 adults 18-49 rating. Capture notched a 0.2, down two tenths from last week’s 0.4.

Broadcast primetime ratings for Tuesday, September 24, 2013:

 

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice (8-10PM) 4.6 13 14.14
ABC Marvel's Agents of S.H.I.E.L.D. -Premiere 4.6 14 11.90
CBS NCIS -Premiere 3.4 10 19.47
FOX Dads 1.5 5 3.65
CW Whose Line is it Anyway? 0.5 1 1.35
tvbythenumbers.com
8:30PM FOX Brooklyn Nine-Nine 1.8 5 4.00
CW Whose Line is it Anyway? -R 0.4 1 1.27
9:00 PM ABC The Goldbergs -Premiere 3.2 9 9.11
CBS NCIS: LA -Premiere 3.0 8 16.17
FOX New Girl 2.1 6 4.10
CW Capture 0.2 1 0.72
9:30PM ABC Trophy Wife -Premiere 2.3 6 6.61
FOX The Mindy Project 1.5 4 3.04
10:00 PM NBC Chicago Fire -Premiere 2.8 8 9.25
CBS Person Of Interest -Premiere 2.3 6 12.29
ABC Lucky 7 -Premiere 1.3 4 4.57

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In Late-Night Metered Markets Tuesday night:

For the first time in eight years, NBC has won Tuesday of premiere week in 18-49 among the Big 4 networks and has now won the opening two nights of the season with entertainment programming for the first time in the history of People Meters (dating back to September 1987).

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/7; CBS's "Late Show with David Letterman," 3.2/9; and ABC's "Jimmy Kimmel Live," 2.0/6.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.6/4 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.5/6).  In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/4).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

 

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Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

 

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Carl

    I’ve heard nothing but mixed reviews – and that’s being kind – for the show. There’s a reason most Whedon shows have a limited audience. They will be very lucky if they don’t crash.

    I’m surprised NCIS LA didn’t drop more with the drop in the mother show.

  • Mon

    CBS is down yay! Good riddance! Go CM and CSI though!

  • Kissan

    Awesome for SHIELD!! My prediction was almost correct cause I said a 4.8. NCIS had a 3.4 and 19 million viewers against the mighty SHIELD and I have to give Kudos to The Voice, cause once SHIELD was over The Voice went all the way up to a 5.0!!! Goldbergs did great but I’m kind of shocked for Trophy Wife cause I thought it would do much better since it’s one of the best comedies of the season.

  • Andrea

    Question: Why is The Voice so huge, while X-Factor is such a flop? What’s the difference?

  • J.G.

    Shield did a bit better than I was expecting; thought the buzz from the NCIS premiere would harm it a bit but thankfully that’s not the case. OUCH @ Lucky 7′s number; that being said, the pilot was a bit of a bore.

  • erwanfromfrance

    What about Chicago Fire ? I hope it was over 2.0!

  • Roy

    The Voice has judges fighting for musicians.
    X-Factor and Idol have a more pass/fail methodology.

  • PurpleDrazi

    Well I was completely wrong but I don’t mind. I’m glad the show did really well.

    Can we finally stop talking about the Tuesday 8pm death slot nonsense? Even if the show drops from here, it has still proven that if you put something on that people are interested in they will show up to watch no matter what.

  • Zth

    SHIELD killed NCIS and the first hour of The Voice, just look at the average half hours.

  • Johnny

    The voice is entertaining, more than just a singinging show, you see the judges fighting for people than just judging while X factor is just terrible

  • Tommy M.

    Congrats to ABC, not only did SHIELD deliver but The Goldbergs did too! I really liked The Goldergs, Trophy was ok, but just that.

  • Seth

    ABC

    I predicted a 4.8 for SHIELD so I wasn’t that far off. It will settle in the low 3′s for this season and be a minor hit for ABC. Good start for Goldbergs, but benefited greatly from Marvel and will settle in the low 2′s for the season. Trophy Wife will settle in the high 1′s and not be renewed. Lucky 7 will be canceled within the next few weeks.

  • Eric

    The Voice has a better format and a likable cast.

  • Jason

    NCIS 3.4/3.5
    The Voice 3.7/4.3/5.0/5.3
    Agents of SHIELD 4.5/4.6
    NCIS: Los Angeles 3.1/2.9
    Person of Interest 2.3/2.2
    Chicago Fire 3.2/2.5
    Lucky 7 1.4/1.2

  • zapbob

    @ Andrea

    The chemistry between the judges.

  • bjssp

    Looks like CF beat POI in the demo to be number one in the time slot. That’s obviously in large part due to TV, but still, it’s a solid victory. At least for the first half of the season, TV will be directly supporting CF. It’s going to be a big help.

    If TB and CF stays above a 2.5, Ironside and Parenthood stay above a 1.8, and Dracula gets at least a 1.5, NBC could be number one or two in every 10:00 PM slot throughout the week. That’s a sharp turnaround for the network, if it happens.

  • Edward

    Chicago Fire won the 10pm race with a 2.8. I thought it would win but so many predicted POI would slaughter it. CF was a great episode last night.

  • Andrea

    Roy, thanks.

  • Jonathan

    Not great for Trophy Wife which I loved!!

  • Seth

    @Andrea Why is Voice rated higher?

    95% – the judges panel
    5% – Spinning chairs

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