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TV Ratings Tuesday: 'Marvel's Agents of S.H.I.E.L.D.' Opens Strong, 'The Voice' Down from Premiere, 'Dads' Declines + 'Lucky 7' Flops

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September 25th, 2013

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Scoreboard NBC CBS ABC FOX UNI CW
Adults 18-49: Rating/Share 4.0/11 2.9/8 2.9/8 1.7/5 1.2/3 0.4/1
Adults 18-34: Rating/Share 3.1/10 1.7/6 2.2/7 1.8/6 1.1/3 0.3/1
Total Viewers (million) 12.509 15.979 8.107 3.696 3.125 1.017

NBC was the number one network in adults 18-49  while CBS was on top with total viewers.

On NBC, The Voice earned a 4.6, down from yesterday's colossal 5.1 adults 18-49 rating, but up from last fall's Tuesday debut (which earned a 4.0 adults 18-49 rating). The season premiere of Chicago Fire earned a 2.8 adults 18-49 rating, up almost a full ratings point from last year's 1.9 series premiere rating.

On CBS the premiere of NCIS earned a 3.4 adults 18-49 rating, down from last year’s 4.1 premiere rating and the series' lowest premiere in six years. NCIS: Los Angeles earned a 3.0 adults 18-49 rating, down from last year’s 3.4 premiere rating and its lowest premiere ever. Person Of Interest premiered to a series low 2.3 adults 18-49 rating, down from last year’s 2.9 adults 18-49 rating.

On ABC, the premiere of Marvel's Agents of S.H.I.E.L.D. earned a 4.6 adults 18-49 rating. Your predictions were accurate. The premiere of The Goldbergs earned a 3.2 adults 18-49 rating. Trophy Wife premiered to a 2.3 adults 18-49 rating. The premiere of Lucky 7 flopped with a 1.3 adults 18-49 rating, which makes it the lowest-rated fall drama in ABC's history.

On FOX, Dads earned a 1.5, down sharply from last week's 2.2 adults 18-49 premiere rating. Brooklyn Nine-Nine scored a 1.8, down eight tenths from last week's 2.6 adults 18-49 rating. New Girl garnered a 2.1, also down eight tenths from last week's 2.9 adults 18-49rating. The Mindy Project notched a 1.5, down four tenths from last week's 1.9 adults 18-49 rating.

On the CW, Whose Line Is It Anyway? earned a 0.5, down three tenths from last week’s 0.8 adults 18-49 rating. Capture notched a 0.2, down two tenths from last week’s 0.4.

Broadcast primetime ratings for Tuesday, September 24, 2013:

 

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice (8-10PM) 4.6 13 14.14
ABC Marvel's Agents of S.H.I.E.L.D. -Premiere 4.6 14 11.90
CBS NCIS -Premiere 3.4 10 19.47
FOX Dads 1.5 5 3.65
CW Whose Line is it Anyway? 0.5 1 1.35
tvbythenumbers.com
8:30PM FOX Brooklyn Nine-Nine 1.8 5 4.00
CW Whose Line is it Anyway? -R 0.4 1 1.27
9:00 PM ABC The Goldbergs -Premiere 3.2 9 9.11
CBS NCIS: LA -Premiere 3.0 8 16.17
FOX New Girl 2.1 6 4.10
CW Capture 0.2 1 0.72
9:30PM ABC Trophy Wife -Premiere 2.3 6 6.61
FOX The Mindy Project 1.5 4 3.04
10:00 PM NBC Chicago Fire -Premiere 2.8 8 9.25
CBS Person Of Interest -Premiere 2.3 6 12.29
ABC Lucky 7 -Premiere 1.3 4 4.57

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In Late-Night Metered Markets Tuesday night:

For the first time in eight years, NBC has won Tuesday of premiere week in 18-49 among the Big 4 networks and has now won the opening two nights of the season with entertainment programming for the first time in the history of People Meters (dating back to September 1987).

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/7; CBS's "Late Show with David Letterman," 3.2/9; and ABC's "Jimmy Kimmel Live," 2.0/6.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.6/4 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.5/6).  In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/4).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

 

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Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

 

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Tommy M.

    Correction “POI didn’t tank all that badly, even comparing it to last years premiere (2.9) it’s only down by 17%.”

    It’s actually down 21%, I used last years finale rating by mistake in my math on that.

  • Ultima

    @steve
    The curse of CBS Tuesday 10pm

    That curse is really taking a toll on The Good Wife… :roll:

  • Networkman

    I found the season premiere episode of Person of Interest to be very strong. This show deserves better. I thought it would be very compatible to NCIS:LA so I’m not really happy with the 2.3 demo. It should have the 2.8 demo with at least 14-15 million viewers. Viewers should know it is now on Tuesday. Hopefully we will see an increase over the next few weeks for it to maintain at least a 2.5 throughout the rest of the season.

    ABC should of known Lucky 7 would flop. I didn’t expect it to be the lowest-rated fall drama in ABC’s history, but I knew it would not perform well. I still feel ABC should of kept Body of Proof. Anyway I expect Lucky 7 to be the first cancellation of the Fall season. It should not see November Sweeps. ABC has a lot of dramas on deck so I wonder what we will see first. Killer Women may fit best behind Trophy Wife and create buzz up against Chicago Fire and Person of Interest.

    Lastly I’m really concerned about Elementary. With Person of Interest garnering underwhelming demos, I really don’t expect Elementary to do any better.

  • chezmoi

    As soon as Snowden/Prism took off, I expected PoI to rocket…now it is very old news and the ratings fell for the 18-49. It seemed to be getting too many people involved…(which I do not like in US Dramas) which will lead to lower ratings like, for instance, Human Target. Even Burn Notice got worse with more main characters.

  • AniMatsuri

    Let me add to the chorus:

    Lost opportunity for a cool sounding headline: Lucky 7(not so much)

  • Ultima

    @Tommy M
    I love all the disappointment people have with SHIELDs ratings. People can’t be happy with it being the biggest premiere in 4 years on any network?

    Biggest drama premiere (2 Broke Girls had a 7.1).

    But yeah, I don’t understand the disappointment. I think if they premiered it last week, maybe it hits that 5.2, but at 8pm with CBS and NBC throwing out the big guns, just coming in at #1 is very impressive.

  • Joseph

    Zedd:

    Fox may want “The Mindy Project” to stay on for four full seasons (between 88 and 104 episodes total), so that it’s reruns can be syndicated to local stations for five-days-a-week broadcast.

  • Alex

    cbs doesnt seem to be doing so hot this year so far. i mean a 3.4 is great for a show in what its tenth season? but everything is down so far except for HIMYM. maybe this is nbc’s year. it really depends on how revolution and the michael j fox show do.

  • Joseph

    Boston (where I live) had a Mayoral primary last night (September 24th), and while I was not in front of a TV set until 11 P.M. EDT, I wouldn’t be surprised if the 10 P.M. programs on the ABC, CBS, and NBC affiliates were pre-empted for local election coverage.

  • chezmoi

    @Ultima,
    Thank you for the half-hour ratings.

  • Tim

    Glad to see there are at least some people whose brain cells still function and will actually follow a plot line rather than being suckled by a karaoke contest.

  • ToXiX

    @Ultima

    Like others have said. I love the way you call people out on their stupidity.

  • Ultima

    @Networkman
    ABC should of known Lucky 7 would flop. I didn’t expect it to be the lowest-rated fall drama in ABC’s history, but I knew it would not perform well.

    The most surprising thing is that they didn’t schedule it at 8pm on Thursday! ;)

    It should not see November Sweeps.

    I would be surprised if it sees week 3. Curious to see what they put in the timeslot as they don’t have their usual repeat of last week’s Grey’s Anatomy option they have had on Thursdays.

  • Noel

    Considering how massively avengers sold in theaters, 4.6 is okay not amazing. And it was a bit weak pilot so decline will be inevitable.ouch fox shows.

  • Ultima

    @ToXiX
    Like others have said. I love the way you call people out on their stupidity.

    Always good to have a fan! :D

  • Zach

    Looks like this TV season shall be host to a lot of hits

  • Tommy M.

    @ Joseph, Mindy is too far away from syndication for that to play any real role in FOX’s decision on whether to cancel it or not.

  • gerry

    nbc is doing well but everyone should also keep in mind that they just enjoyed their two biggest nights. pretty much everything will be downhill from here. :/

  • Chris_SAdvisor

    I was actually expecting AoS to be a little lower and hit 5.0+ on L+3, but with it coming out of the gate that hard, I doubt it will adjust much higher than 4.8 – 4.9. Still great ratings! Too bad the show was not as good as expected. Only a few definable Joss lines, and less design that is identifiable to his influence (the loading hatch of the jet resembles Firefly – but the aircraft itself was just silly (nearly in-line jet engines?).

    The episode itself was mediocre, and the key let-downs were the kids acting like kids but somehow managing to save the day, as well as the procedural feel to it. Of course it is far too early to predict too tightly, but since Joss is not going to be part of this anymore (just there for the Pilot), I would expect it to drop to a comfortable 3.5 over the next 5 episodes. If they improve the story to not rely on previous movies and nearly-magical tech (still nowhere near as magical as Revolution’s nanites though), it could stabilize around 4.0.

  • Ultima

    Like yesterday, the four major networks were up from the first Tuesday of the season last year. Here are the combined half-hour preliminary ratings for the night (8-10pm only for FOX):

    2012 – 12.0, 12.4, 11.2, 10.2, 6.6, 5.7

    2013 – 13.1, 14.2, 13.4, 12.0, 6.9, 5.9

    From 8-10pm, the four networks were up ~15% year-to-year; that’s even better than the ~8% year-to-year increase on Monday.

    Tonight will be the most significant comparison. There’s no huge premieres and the line-ups are almost identical (ABC has a stronger lineup and NBC has Revolution at 8pm, otherwise they are exactly the same). Also, with The X Factor being way down, even staying flat year-to-year on the night seems unlikely.

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