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TV Ratings Tuesday: 'Marvel's Agents of S.H.I.E.L.D.' Opens Strong, 'The Voice' Down from Premiere, 'Dads' Declines + 'Lucky 7' Flops

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September 25th, 2013

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Scoreboard NBC CBS ABC FOX UNI CW
Adults 18-49: Rating/Share 4.0/11 2.9/8 2.9/8 1.7/5 1.2/3 0.4/1
Adults 18-34: Rating/Share 3.1/10 1.7/6 2.2/7 1.8/6 1.1/3 0.3/1
Total Viewers (million) 12.509 15.979 8.107 3.696 3.125 1.017

NBC was the number one network in adults 18-49  while CBS was on top with total viewers.

On NBC, The Voice earned a 4.6, down from yesterday's colossal 5.1 adults 18-49 rating, but up from last fall's Tuesday debut (which earned a 4.0 adults 18-49 rating). The season premiere of Chicago Fire earned a 2.8 adults 18-49 rating, up almost a full ratings point from last year's 1.9 series premiere rating.

On CBS the premiere of NCIS earned a 3.4 adults 18-49 rating, down from last year’s 4.1 premiere rating and the series' lowest premiere in six years. NCIS: Los Angeles earned a 3.0 adults 18-49 rating, down from last year’s 3.4 premiere rating and its lowest premiere ever. Person Of Interest premiered to a series low 2.3 adults 18-49 rating, down from last year’s 2.9 adults 18-49 rating.

On ABC, the premiere of Marvel's Agents of S.H.I.E.L.D. earned a 4.6 adults 18-49 rating. Your predictions were accurate. The premiere of The Goldbergs earned a 3.2 adults 18-49 rating. Trophy Wife premiered to a 2.3 adults 18-49 rating. The premiere of Lucky 7 flopped with a 1.3 adults 18-49 rating, which makes it the lowest-rated fall drama in ABC's history.

On FOX, Dads earned a 1.5, down sharply from last week's 2.2 adults 18-49 premiere rating. Brooklyn Nine-Nine scored a 1.8, down eight tenths from last week's 2.6 adults 18-49 rating. New Girl garnered a 2.1, also down eight tenths from last week's 2.9 adults 18-49rating. The Mindy Project notched a 1.5, down four tenths from last week's 1.9 adults 18-49 rating.

On the CW, Whose Line Is It Anyway? earned a 0.5, down three tenths from last week’s 0.8 adults 18-49 rating. Capture notched a 0.2, down two tenths from last week’s 0.4.

Broadcast primetime ratings for Tuesday, September 24, 2013:

 

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice (8-10PM) 4.6 13 14.14
ABC Marvel's Agents of S.H.I.E.L.D. -Premiere 4.6 14 11.90
CBS NCIS -Premiere 3.4 10 19.47
FOX Dads 1.5 5 3.65
CW Whose Line is it Anyway? 0.5 1 1.35
tvbythenumbers.com
8:30PM FOX Brooklyn Nine-Nine 1.8 5 4.00
CW Whose Line is it Anyway? -R 0.4 1 1.27
9:00 PM ABC The Goldbergs -Premiere 3.2 9 9.11
CBS NCIS: LA -Premiere 3.0 8 16.17
FOX New Girl 2.1 6 4.10
CW Capture 0.2 1 0.72
9:30PM ABC Trophy Wife -Premiere 2.3 6 6.61
FOX The Mindy Project 1.5 4 3.04
10:00 PM NBC Chicago Fire -Premiere 2.8 8 9.25
CBS Person Of Interest -Premiere 2.3 6 12.29
ABC Lucky 7 -Premiere 1.3 4 4.57

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In Late-Night Metered Markets Tuesday night:

For the first time in eight years, NBC has won Tuesday of premiere week in 18-49 among the Big 4 networks and has now won the opening two nights of the season with entertainment programming for the first time in the history of People Meters (dating back to September 1987).

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/7; CBS's "Late Show with David Letterman," 3.2/9; and ABC's "Jimmy Kimmel Live," 2.0/6.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.6/4 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.5/6).  In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/4).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

 

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Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

 

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • cimmer

    Didn’t make the 4.8 I was hoping for Marvel but pretty darn close and Fox did indeed take the hit. I kind of figured the Fox crowd would be over at ABC for Agents of Shield. lol Poor Mindy Project and even though Trophy Wife was in the 2’s which should normally translates to ‘great’ for a premier, considering all the lead ins numbers, I’m thinking, not so great for Trophy Wife.

  • THE OLD MAN

    Watched the Pgh/Chicago game on ROOT Sports & it wasn’t over until 11:30, so I missed everything

    SHIELD premiered about where I expected & Goldbergs sampled well

    POI should have done better, can’t figure out the CF fix (except for skin factor)

    NG only over 2.0 for FOX & down sharply from premiere

    Hats off to NBC & The Voice–“get up everybody & sing”

  • Brad

    Raising Hope and Dads switch slots by November?

  • zerg

    I predicted 5.0+..still a 4.6 the same as The Voice, in these days, is HUGE

    Take this haters!!

    Great for the Goldbergs and CF

  • Johnny

    How is that still possible for cbs almost 20 million but only a 3.4

  • Zedd

    I think LUCKY 7 will wrap up the storyline for the characters in one season, and then have different characters for each season after that. There won’t be any other season, but at least any person watching the show will get closure.
    Now I was wondering, why would Paul Lee green-light a show that obviously has no pull whatsoever? Yes, it’s a nice little drama but there’s no way in hell anyone was expecting huge numbers. There are no big-name stars on the show, so what is it?! Would the fact that it was a british TV show, which Paul Lee is a fan of, have anything to do with it?

  • spinthesky

    Happy that at least The Mindy Project didn’t drop as harshly as the other FOX sitcoms.

  • Dochas

    Congrats for SHIELD. It’s next up on my DVR. I expected Tuesday’s at 8pm to be a battle. I hate The Originals will be in this timeslot but it’s another genre and target audience. I hope it does well.
    Lucky 7 and The Millers were my picks to be cancelled first. I wonder which will make it?
    Happy for Chicago Fire. It’s not my favorite or even a must see for me but I do like some aspects of it.
    NCIS_LA – the same. I like the Kensi/Deeks interaction but not much else.
    NCIS – Blah. The best part of last night’s show was no face time with Ziva and Fornell/Gibbs. I must be one of the very few happy to see Ziva leave. This show is also not a must see for me but I do collect episodes on my DVR to watch later.

  • JIames

    Judging from comments on various sites, a lot of people were disappointed in Shield. It will be interesting to see how big a drop comes next week and if it takes the Goldberg’s down with it. Trophy Wife will drop below 2 next week. Lucky 7 is dead.

  • hello

    I can’t believe some people laughed at the idea that Shield would be higher than 4

  • Pavelsauce

    @HATEDIT
    I’m pretty sure DOA doesn’t mean what you think it does…

  • r0ckmypants

    @darius – Despite NCIS being in its 11th season, CBS has heavily promoted the season premiere as “Ziva’s farewell.” To be down isn’t a surprise… but to be down 7 tenths (almost 20%) is a surprise.

    Not surprised that Lucky 7 did so poorly. It had no buzz, no names in the cast, and it’s in a slot where ABC shows just can’t compete.

    I surprised that Person of Interest wasn’t higher, however.

  • DKD

    When’s the last time a new episode of NCIS came in 3rd in its timeslot?

  • ComicNon

    All that hype for such a dud. Lucky 7 held my interest more than the boring S.H.I.E.L.D.

  • Jayme

    The key for the Shield will be how the do next week.

  • joecup

    Hope the cw got the message that WLIIA should only air on summer/hiatus (even if it rates better now than the fall shows)

  • Holly

    @Brad,

    Raising Hope and Dads switch slots by November?

    Why not Mindy and Raising Hope? It has the same ratings as Dads even with the advantage of airing after New Girl.

  • JJF

    Good for The Goldbergs. Not surprised about most of this. I knew moving POI was a bad move. CBS loves to shoot themselves in the foot.

  • Matt

    I honestly expected a lot more from SHIELD

    Also, glad NCIS still got over 19 million viewers, yet sad POI didn’t end up doing over a 2.5

  • BrieK

    I thought POI would win its new timeslot when the move was announced. I thought wrong.

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