'Marvel's Agents of S.H.I.E.L.D.' Popular With College Kids and Men

Categories: Network TV Press Releases

Written By

September 26th, 2013

Marvel's Agents of S.H.I.E.L.D. cast

via press notes:

Below is some additional information about the audience for the Tuesday 9/24/13 debut telecast of ABC’s “Marvel’s Agents of S.H.I.E.L.D.”

·         54.1% of S.H.I.E.L.D.’s audience was male, which is a significantly higher composition than any ABC show premiere a year ago.

·         S.H.I.E.L.D. was decidedly upscale with a 132 index among $100K+ annual income Adults 18-49;  a 117 index among 4+ years college Adults 18-49; and a 127 index among professional owner and managerial Adults 18-49.

·         S.H.I.E.L.D. was very popular on college campuses drawing a 12.59 rating among Men 18-24 away at school.  Therefore 47.2% of all men 18-24 that tuned into the show were away at college.

·         S.H.I.E.L.D. reached 16,024,000 Viewers 2+, which was a higher total than any premiere telecast of a one hour show on ABC last season (Unduplicated V2+ that watched 6-minutes or more of the debut).

  • PurpleDrazi


    Yeah college kids on food stamps, children and men with no buying power. It makes real sense to target that audience. Who is sponsoring the show Toys r us, popular mechanics. Bet the college boys will get a lot of dates when they say oh I have to leave to watch Agents of the shield. Bunch of Morons.

    Have you been to a college campus lately? Have you seen how many college students and teenagers are walking around with iphones and ipads and $100 dollar sneakers etc…

    ABC is grinning from ear to ear over this. They have hit the Demo jackpot!

  • E.S.

    It’s ABC. The momentum won’t last, believe me.

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