via press release:
TELEVISION PERSONALITY AND BREAST CANCER SURVIVOR GIULIANA RANCIC JOINS “THE PRICE IS RIGHT” AS A GUEST MODEL, FOR A SPECIAL EPISODE TO KICK OFF NATIONAL BREAST CANCER AWARENESS MONTH, TUESDAY, OCT. 1
THE PRICE IS RIGHT, daytime's #1-rated series and the longest-running game show in television history, will welcome a variety of television personalities and CBS Daytime stars to strut their stuff as celebrity guest models throughout the new season, that kicks off Monday, Sept. 23 (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network. Below is the schedule of guest models for October. Later this season, THE PRICE IS RIGHT will welcome Kevin Frazier and Thea Andrews ("omg! INSIDER"), Joshua Morrow (THE YOUNG AND), Nancy O'Dell ("Entertainment Tonight") and Aisha Tyler ( ), Daniel Goddard (THE YOUNG AND ), Lawrence Saint-Victor ( AND THE BEAUTIFUL), and Hunter King (THE YOUNG AND ).
Rancic, anchor of “E! News” and co-host of “,” was diagnosed with breast cancer in 2011 and underwent a double mastectomy as part of her treatment. She will be a special guest model for the day. Prizes up for grabs in the episode include several items for which a percentage of proceeds go to breast cancer research, including a custom road bicycle designed by a breast cancer survivor, smartphones with specially designed Pink cases, a laptop computer and new kitchen appliances. In addition, all audience members will receive designer bags and scarves, plus a sapphire and sterling silver charm necklace, each from lines which also donate a percentage of proceeds to breast cancer research.
Later, Rancic will introduce a special Showcase that she helped create, which includes trips to Washington, D.C. – near her hometown of Bethesda, Md. – and the Riviera Maya in Mexico, plus an Italian-made convertible, celebrating her Italian roots. Other prizes up for grabs in the episode include a trip to Italy with a private tour of the Vatican, designer shoes, custom outdoor furniture, a 65-inch 3D HDTV and new cars.
THE PRICE IS RIGHT is hosted by Drew Carey. Produced by FremantleMedia North America, THE PRICE IS RIGHT is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network. Mike Richards and Jennifer Mullin are executive producers.
CBS Daytime has been #1 in the daypart for 27 consecutive years, featuring a lineup that is a balance of dramas, game shows and talk. The Network’s daytime lineup includes television’s #1-rated daytime program and longest-running game show THE PRICE IS RIGHT, the #1 daytime drama THE YOUNG AND, daytime television’s fastest-growing network talk show , as well as AND THE BEAUTIFUL and LET’S MAKE A DEAL.
Recently, CBS led all networks with a combined 21 wins at The 40th Annual Daytime Emmy Awards. THE PRICE IS RIGHT won its sixth Daytime Emmy for Outstanding Game Show.