ABC’s ‘The Chew’ Soars to Series Highs, ‘General Hospital’ Sets 5 Month Total Viewer High & ‘The View’ Hits 7-Month High

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.


via press release:


“The View” Sets 7-Month Highs in Women 18-49 and Women 25-54 and

6-Week High in Total Viewers; Ranks Among the Top 5 Daytime Programs


“The Chew” Skyrockets to Series Highs in Total Viewers and

Women 18-49 and Delivers #2 Week Ever in Women 25-54


Fresh Off Its Most-Watched Season in 5 Years, “General Hospital”

Surges to 5-Month High in Total Viewers


“The View”: (11:00 a.m. – 12:00 p.m.)


Growing its audience for the 3rd consecutive week, “The View” delivered its most-watched week 7-months in Women 18-49 (579,000/0.9 rating) and Women 25-54 (752,000/1.2 rating) – and set a 6-week high in Total Viewers (3.08 million) – since weeks of 2/25/13 and 8/5/13, respectively – pacing among the week’s Top 5 daytime series in the target women categories.


“The Chew”: (1:00 – 2:00 p.m.)


Boasting its 4th straight week of gains, “The Chew” surged to series highs in Total Viewers (2.75 million) and Women 18-49 (564,000/0.9 rating) and delivered its #2 week of all time in Women 25-54 (700,000/1.2 rating), behind only week of 11/14/11.


  • Friday’s show, featuring Carla’s ‘breakfast essentials,’ ‘Mario cooking with the star of ABC’s “The Neighbors,” Lenny Venito’ and Michael’s ‘leftover magic,’ became the show’s #1 telecast ever in Women 18-49 (652,000/1.0 rating) and its #3 telecast on record in Total Viewers (2.99 million) and Women 25-54 (766,000/1.3 rating).


  • Impressively, this week out-delivered the series’ 2012/13 season average by hefty double digits across all target demos: +13% in Total Viewers (2.75 million vs. 2.44 million), +29% in Women 18-49 (564,000 vs. 437,000) and +20% in Women 25-54 (700,000 vs. 581,000).


“General Hospital”: (2:00 – 3:00 p.m.)


Coming off its best season in 5 years, this week “General Hospital” delivered a 5-month high in Total Viewers (2.78 million) – since week of 4/8/13 – climbing by a solid 8% over the year ago week (vs. 2.58 million).


  • For the 2012/13 season, “General Hospital” recorded its biggest season in 5 years in Total Viewers (2.98 million), boasting the biggest year-to-year increases of any broadcast daytime drama (+14% – vs. 2.62 million), and was also the growth leader of the season in Women 18-34 (+35% – 253,000 vs. 187,000) and Women 18-49 (+7% – 770,000 vs. 719,000).


  • Notably, “General Hospital” qualified as TV’s #1 broadcast program in daytime for the season in Women 18-34, and ranked #2 in Women 18-49 and Women 25-54.



Source: NTI, U.S. ratings, week of 9/16/13, Live + Same Day; 2012/13 season: 9/24/12-9/22/13, most current. Gapped/Breakout programming excluded.

blog comments powered by Disqus