ABC’s ‘The Chew’ Soars to Series Highs, ‘General Hospital’ Sets 5 Month Total Viewer High & ‘The View’ Hits 7-Month High

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via press release:

ABC’s “THE CHEW” SOARS TO SERIES HIGHS; “GENERAL HOSPITAL” SETS 5-MONTH HIGH IN TOTAL VIEWERS AND “THE VIEW” 7-MONTH HIGHS

“The View” Sets 7-Month Highs in Women 18-49 and Women 25-54 and

6-Week High in Total Viewers; Ranks Among the Top 5 Daytime Programs

 

“The Chew” Skyrockets to Series Highs in Total Viewers and

Women 18-49 and Delivers #2 Week Ever in Women 25-54

 

Fresh Off Its Most-Watched Season in 5 Years, “General Hospital”

Surges to 5-Month High in Total Viewers

 

“The View”: (11:00 a.m. – 12:00 p.m.)

 

Growing its audience for the 3rd consecutive week, “The View” delivered its most-watched week 7-months in Women 18-49 (579,000/0.9 rating) and Women 25-54 (752,000/1.2 rating) – and set a 6-week high in Total Viewers (3.08 million) – since weeks of 2/25/13 and 8/5/13, respectively – pacing among the week’s Top 5 daytime series in the target women categories.

 

“The Chew”: (1:00 – 2:00 p.m.)

 

Boasting its 4th straight week of gains, “The Chew” surged to series highs in Total Viewers (2.75 million) and Women 18-49 (564,000/0.9 rating) and delivered its #2 week of all time in Women 25-54 (700,000/1.2 rating), behind only week of 11/14/11.

 

  • Friday’s show, featuring Carla’s ‘breakfast essentials,’ ‘Mario cooking with the star of ABC’s “The Neighbors,” Lenny Venito’ and Michael’s ‘leftover magic,’ became the show’s #1 telecast ever in Women 18-49 (652,000/1.0 rating) and its #3 telecast on record in Total Viewers (2.99 million) and Women 25-54 (766,000/1.3 rating).

 

  • Impressively, this week out-delivered the series’ 2012/13 season average by hefty double digits across all target demos: +13% in Total Viewers (2.75 million vs. 2.44 million), +29% in Women 18-49 (564,000 vs. 437,000) and +20% in Women 25-54 (700,000 vs. 581,000).

 

“General Hospital”: (2:00 – 3:00 p.m.)

 

Coming off its best season in 5 years, this week “General Hospital” delivered a 5-month high in Total Viewers (2.78 million) – since week of 4/8/13 – climbing by a solid 8% over the year ago week (vs. 2.58 million).

 

  • For the 2012/13 season, “General Hospital” recorded its biggest season in 5 years in Total Viewers (2.98 million), boasting the biggest year-to-year increases of any broadcast daytime drama (+14% – vs. 2.62 million), and was also the growth leader of the season in Women 18-34 (+35% – 253,000 vs. 187,000) and Women 18-49 (+7% – 770,000 vs. 719,000).

 

  • Notably, “General Hospital” qualified as TV’s #1 broadcast program in daytime for the season in Women 18-34, and ranked #2 in Women 18-49 and Women 25-54.

 

 

Source: NTI, U.S. ratings, week of 9/16/13, Live + Same Day; 2012/13 season: 9/24/12-9/22/13, most current. Gapped/Breakout programming excluded.

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