'Good Morning America Saturday' Wins the Television Season for the First Time Ever

Categories: Press Releases

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September 27th, 2013

good-morning-america

via press release:

“GMA Saturday” Wins the Television Season for the First Time Ever

“GMA Saturday” Only Morning News Program to Grow Compared to the Previous Season

“GMA Sunday” Attracts Largest Overall Season Audience Ever and Delivers Closest Performance Ever with NBC’s “Sunday Today”

“GMA Saturday”:
ABC’s “Good Morning America Saturday” was No. 1 for the first time ever, winning the 2012-13 season in both Total Viewers (3.647 million) and Adults 25-54 (1.223 million), according to Nielsen Media Research.  “GMA Saturday’s” season-winning performance was achieved with the show’s strongest numbers ever since debuting in its current format in September 2004.

“GMA Saturday” stood as the only morning newscast to grow over the previous season in both Total Viewers (+10%) and Adults 25-54 (+2%) compared to NBC’s “Saturday Today” (flat/-4%) and CBS’ “Saturday Early Show” (-1%/-7%)

“GMA Saturday” outdelivered “Saturday Today” for the first time, leading the NBC program by 135,000 Total Viewers and by 11,000 Adults 25-54.

“GMA Saturday” also outperformed CBS’ “Saturday Early Show” with its largest-ever season advantages in both Total Viewers (1.905 million) and Adults 25-54 (628,000).

“GMA Sunday”:
ABC’s “Good Morning America Sunday” drew 3.228 million Total Viewers and 1.015 million Adults 25-54 during the 2012-13 television season, according to Nielsen Media Research.  “GMA Sunday” improved over the previous season (2.875 million and 992,000, respectively) in both Total Viewer (+12%) and Adults 25-54 (+2%).   In fact, in Total Viewers, “GMA Sunday” increased in every season since its debut, attracting its largest overall audience ever.  “GMA Sunday” debuted in its current format in September 2004.

Compared to its margins during the 2011-12 season, “GMA Sunday” slashed its margins with NBC’s “Sunday Today” in both Total Viewers (-89% - 55,000 vs. 484,000) and Adults 25-54 (-68% - 68,000 vs. 215,000), delivering its closest performance ever with the NBC program.

 
  • Aok98

    I’ve never watched GMA on Saturday. I like the CBS morning show over the others. The Portland, OR market on Saturday, it’s either GMA or CBS. The NBC station thinks their infomercials are much more important. I go tired of the morning fluff years ago, so to each his own.

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