‘Good Morning America’ Wins the 2012-2013 Television Season

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

SAM CHAMPION, JOSH ELLIOTT, TAYLOR SWIFT, AMY ROBACH, GEORGE STEPHANOPOULOS, LARA SPENCER

via press release:

“GMA” Wins the 2012-2013 Television Season

First Time in Two Decades “GMA” is #1 in Demo and
First Time in 19 Years in Total Viewers

“GMA” Tops NBC’s “Today” by Largest Season Margin in Over 21 Years

For the 3rd Quarter, “GMA” is #1, Posting its Most-Watched 3rd Quarter in More Than 21 Years

For the Week of September 16th, “GMA” is #1, Outperforming “Today” by Over a Million Total Viewers

2012-13 Season:

“GMA” stood as the No. 1 morning news program of the 2012-13 television season in both Total Viewers (5.300 million) and Adults 25-54 (1.970 million), according to Nielsen Media Research.  “GMA” won the season for the first time in 19 years in Total Viewers and in 20 years in Adults 25-54 – since the 1993-94 and the 1992-93 seasons, respectively.

Growing for the 3rd straight year (+9% – 4.870 million for the 2011-12 season), “GMA” won the 2012-13 season with its largest overall audience and its largest season margin (+688,000) over the No. 2-ranked “Today Show” (4.612 million) both in more than 21 years – since before the 1991-92 season, respectively; Nielsen’s electronic database started on September of 1991.

Further, “GMA” ranked No. 1 in Total Viewers in all 51* weeks of the season, claiming the No. 1 telecast each week.  Overall, “GMA” has ranked No. 1 every week in Total Viewers for more than 1 year (the last 57 weeks – since w/o 8/13/12).  ”GMA’s” 57 consecutive weeks at the top stand as its longest stretch at No. 1 in more than 21 years – since before the 1991-92 season; Nielsen’s electronic database started on September of 1991.

In Adults 25-54, “GMA” also increased for the 3rd year in a row (+4% – 1.897 million for 2011-12 season) to delivered its strongest news demo performance in 5 seasons and beat “Today” (1.884 million) by its biggest news demo gap (+86,000) in 21 years – since the 2007-08 and the 1991-92 seasons, respectively.  In addition, “GMA” grew the most from the previous season in the key adult news demo compared NBC’s “Today” (-15%) and CBS’ “This Morning” (+2%).

Overall, “GMA” turned in its highest number of No. 1 finishes during a television season in both Total Viewers (51 of 51 weeks) and Adults 25-54 (43 of 51 weeks) in more than 21 years– since before the 1991-92 season.

3Q 2013:

“Good Morning America” won the 3rd Quarter 2013, ranking as the No. 1 morning newscast in both Total Viewers (5.221 million) and Adults 25-54 (1.887 million), according to Nielsen Media Research.  Notably, “GMA” won all 4 quarters of the 2012-13 TV season, representing the first time to accomplish the feat in 19 years in Total Viewers and in more than 21 years in Adults 25-54 – since the 1993-94 and before the 1991-92 seasons, respectively; Nielsen’s electronic database started in September 1991.

Ranking No. 1 in all 12 weeks of 3Q12 in Total Viewers and in 11 of 12 weeks in Adults 25-54, “GMA” led NBC’s “Today Show” (4.445 million and 1.783 million) by its largest 3rd quarter margins (+776,000 and +104,000, respectively) in more than 21 years – since before the 1991-92 season.  Further, “GMA” beat “Today” by its largest demo margin during any quarter in more than 19 years – since 2Q94.

For the 3rd consecutive year, “GMA” built on the year-ago 3rd quarter in both Total Viewers (+10%) and Adults 25-54 (+6%) – 4.757 million and 1.772 million, respectively, for 3Q12.  In fact, “GMA” saw its most-watched 3rd quarter in more than 21 years and strongest news demo performance during a 3rd quarter in 7 years – since before 3Q92 and 3Q06, respectively.

“GMA” nearly doubled the performance of “CBS This Morning” during 3Q13 in Total Viewers (+93%), while more than doubling in Adults 25-54 (+108%).  In fact, “GMA” scored its largest 3rd quarter advantage (+2.511 million) over CBS’ morning program in more than 21 years and largest 3rd quarter lead in Adults 25-54 (+980,000) in 7 years – since before 3Q92 and 3Q06, respectively.

Week of September 16, 2013:

ABC News’ “Good Morning America” stood as the No. 1 morning program in Total Viewers (5.781 million) and Adults 25-54 (2.088 million), for the week of September 16, 2013, according to Nielsen Media Research.  “GMA” defeated NBC’s “Today” (4.745 million and 2.035 million, respectively) by +1.036 million Total Viewers and by +53,000 Adults 25-54.  Additionally, GoodMorningAmerica.com on Yahoo! reached 21 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month

“GMA” increased its Total Viewer lead over the No. 2-ranked “Today Show” by +17% compared to its year-ago lead (+884,000 on w/o 9/17/12).  In addition, “GMA” capped off the final week of the season with its largest Total Viewer advantage (1.036 million) over “Today” in 7 months – since w/o 2/18/13.  This represents the 3rd time during the 2012-13 season that “GMA” led “Today” by more than 1.0 million viewers during a season, its most number in more than 21 years – since before the 1991-92 season.

On Monday (9/16/13), “GMA” posted its strongest telecast in both Total Viewers (6.150 million) and Adults 25-54 (2.199 million) in more nearly 4 months – since 5/22/13.  In addition, in overall viewers, “GMA” topped “Today” head-to-head by +1.352 million on Monday, +1.205 million Tuesday and by +1.223 million on Wednesday, representing the first time in more than 19 years that “GMA” outdrew “Today” by more than 1.0 million viewers 3 times during the course of a week – since w/o 5/16/94.

“GMA” improved week to week (5.546 million, 2.019 million and 1.381 million on w/o 9/9/13) in Total Viewers (+4%), Adults 25-54 (+3%) and Adults 18-49 (+9%), finishing the 2012-13 season with its strongest performance in all 3 measures since May (w/o 5/6/13, w/o 5/20/13 and w/o 5/13/13, respectively).

“GMA” also built on the year-ago week across all key demos: Total Viewers (+16%), Adults 25-54 (+9%) and Adults 18-49 (+3%) – 4.969 million, 1.913 million and 1.458 million, respectively, on w/o 9/17/12. “GMA” grew its overall audience from the same week last year in 50 of 51 weeks this season.*

For the week, “GMA” more than doubled the performance of “CBS This Morning” in Total Viewers (+101%), Adults 25-54 (+114%) and Adults 18-49 (+118%).

blog comments powered by Disqus