Late Night TV Ratings For September 16-20, 2013

Categories: Late Night TV Ratings,Weekly Late Night TV Ratings

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September 27th, 2013

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Via NBC's Press Release

LENO AND FALLON WIN THE BROADCAST YEAR, STEADILY STRETCHING THEIR LEADS THROUGH EACH QUARTER

Tonight Show’ and ‘Late Night’ Have Increased Their Margins Over ‘Late Show’ and ‘Late Late Show’ Vs. the Prior Quarter Throughout the Past Year

Leno and Fallon Have Also Consistently Increased Their Leads Over ‘Kimmel’ and “Nightline’ Since ABC’s Schedule Change in January

UNIVERSAL CITY, Calif. — Sept. 27, 2013 — NBC’s “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” have concluded the 2012-13 broadcast year with dominant wins versus their broadcast time-period competition.

Both programs generated bigger audiences for the year than their ABC and CBS timeslot rivals in adults 18-49, total viewers and all other key measures — adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

For the broadcast year “The Tonight Show” and “Late Night” increased their leads over “Late Show” and “Late Late Show,” respectively, versus the prior year in viewers 18-49, viewers 18-34 and viewers 25-54.

Additionally, Leno and Fallon both steadily increased their margins through the course of the year, delivering bigger advantages from quarter-to-quarter throughout the year.

For the 2012-13 broadcast year, “The Tonight Show” increased its total-viewer margin over “Late Show” to 23% (3.550 million vs. 2.889 million), matching the year-ago 52-week advantage of 23%. In viewers 18-49, the lead grew to 29% (1.054 million vs. 820,000) from last year’s 12%.

In the 25-54 demo, the lead grew to 21% (1.347 million vs. 1.110 million) from last year’s 11% and the 33% lead in 18-34 (343,000 vs. 258,000) is up from last year’s 26%.

Fallon finished the 2012-13 year with a total-viewer lead over “Late Late Show” of 21% (1.735 million vs. 1.435 million), virtually matching last year’s 22%. Fallon increased his season lead over “Late Late Show” in adults 18-49 to 35% (687,000 vs. 510,000), up from last year’s 24%; in adults 18-34 to 68% (294,000 vs. 175,000), up from last year’s 56%; and in adults 25-54 to 21% (804,000 vs. 663,000), up from 18% last year.

For the third quarter, “Tonight” and “Late Night” earned their biggest quarter-long margins over CBS’s “Late Show” and “Late Late Show,” respectively, in the prior year, going back through the fourth quarter of 2012, with Leno’s and Fallon’s leads steadily increasing over that year. For the third quarter Leno led “Late Show” by a 53% margin in 18-49 viewers (1.057 million vs. 692,000), up from 39% in the second quarter, 17% in the first quarter and 14% in the fourth quarter of 2012. At 12:35 a.m. ET, Fallon topped “Late Late Show” by 53% (662,000 vs. 434,000), up from 43% in the second quarter, 30% in the first quarter and 18% in the fourth quarter.

In total viewers, Leno and Fallon also delivered their biggest margins of victory over “Late Show” and “Late Late Show,” respectively, in four quarters, with “Tonight” topping “Late Show” by 37% (3,486 million vs. 2.552 million), up from margins of 29% in the second quarter, 16% in the first quarter and 13% in the fourth quarter of 2012. Fallon beat “Late Late Show” in the third quarter by 34% in total viewers (1.702 million vs. 1.272 million), versus wins of 28% in the second quarter, 15% in the first quarter and 11% in the fourth quarter.

“Tonight” also continued to increase its margins over ABC’s “Jimmy Kimmel Live” versus their only two prior quarters of head-to-head competition in the hour, with a 49% third-quarter advantage in 18-49 viewers (1.057 million vs. 711,000), up from a 22% margin in the second quarter and a 9% lead in the first quarter. In total viewers, “Tonight” increased its lead over “Kimmel” in the third quarter to 65% (3.486 million vs. 2.2.117 million), up from 44% in the second quarter and 34% in the first quarter.

Fallon likewise pulled away from ABC’s “Nightline” in their head-to-head half-hour from 12:30-1 a.m. ET. In the third quarter, Fallon prevailed over “Nightline” by 63% in viewers 18-49 (702,000 vs. 430,000), up from 48% in the second quarter and 30% in the first quarter. In total viewers the “Late Night” edge grew to 30% (1.850 million vs. 1.428 million from 12:30-1 a.m.), up from 23% in the second quarter and 15% in the first quarter.

“Tonight” finishes the broadcast year having delivered bigger 18-49 audiences than “Late Show” for the last 44 weeks in a row and topped “Kimmel” for 34 of their 37 head-to-head weeks. In total viewers, Leno has out-delivered “Late Show” for 48 weeks in a row and “Kimmel” for 37 of 37 weeks.

Fallon has now generated bigger 18-49 audiences than “Late Late Show” for 49 of the last 50 weeks and prevailed in total viewers for 46 of the last 48 weeks. Versus “Nightline” in their head-to-head half-hour, Fallon has out-delivered the ABC series for 37 of 37 weeks in viewers 18-49 and 22 weeks in a row in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of Sept. 16-20. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.5/2 *
ABC “Kimmel,” 0.6/3 *

12:35-1:05 a.m. ET
ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.3/2

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2 *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.6 million viewers
CBS “Late Show,” 2.3 million viewers *
ABC “Kimmel,” 2.3 million viewers *

12:35-1:05 a.m. ET
ABC “Nightline,” 1.6 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 1.7 million viewers
CBS “Late Late Show,” 1.2 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers *

* “Late Show” and “Last Call” were in rebroadcast and Friday’s “Kimmel” was an encore.

THIRD QUARTER

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 4 share
CBS “Late Show,” 0.5/2
ABC “Kimmel,” 0.6/2

12:35-1:05 a.m. ET
ABC “Nightline,” 0.3/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.3/2

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.5 million viewers
CBS “Late Show,” 2.6 million viewers
ABC “Kimmel,” 2.1 million viewers

12:35-1:05 a.m. ET
ABC “Nightline,” 1.4 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 1.7 million viewers
CBS “Late Late Show,” 1.3 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.7/3
ABC “Kimmel,” 0.7/3**

12:35-1:05 a.m. ET
ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.6 million viewers
CBS “Late Show,” 2.9 million viewers
ABC “Kimmel,” 2.4 million viewers**

12:35-1:05 a.m. ET
ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET
NBC “Late Night,” 1.7 million viewers
CBS “Late Late Show,” 1.4 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF SEPT. 16-20

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.7
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

TBS, 11 p.m.-midnight, “Conan,” 0.5

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9
Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers.

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m.  “The Daily Show,” 1.6 million
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.3 million

TBS, 11 p.m.-midnight, “Conan,” 0.9 million viewers

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.8 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.3 million viewers

 

 
  • Nick

    NBC will promote Leno’s departure, if only to promote Fallon’s premiere.

  • Gary Middleton

    Nick, I’ll take the other side of that bet. Not that they’ll run zero promos, but I think they’ll really downplay it.

    Keep in mind, it’s not one of those hand-off situations where Leno goes off the air Friday and Fallon starts Monday. There are 2 and a half weeks in between. So I think the Fallon launch promotion is its own separate being from Leno’s cancellation.

  • GARebelman

    They must still be nervous as they at the upfronts said they don’t want Jay to leave NBC.

  • Gary Middleton

    I don’t think they meant it at all, GAR. It’s like when CNN said they wanted to “keep Larry King in the family”, made a loud deal for some specials and then quietly cut the cord.

    They’re just trying to soften the edge in the public eye. Because the less it looks like they’re throwing Leno off a cliff, the easier it is for Fallon.

  • James Laforte

    Here is what I think. I know that I have no business criticizing someone like David Letterman. Fact is, CBS NEVER had a successful late night franchise of anything before Dave. I loved the “CBS LATE MOVIE” when I was growing up. “Kolchak the Night Stalker,” “Harry O,” etc.

    CBS had nothing and then somebody realized his value when NBC clearly did not.

    With that said, Dave has aged but I am still of the thinking that he has a good fight left in him. The test of that statement will come in the midst of the new “Late Night War.” Will Dave still take a vacation every month if he is the leader?

  • Jim LaForte

    Does anyone wonder how much money NBC will save by not producing “Leno” anymore? Rent at what used to be NBC/Burbank. This was all about money and moving the base of operations to ONE locale. Lorne Michaels now will Executive Produce all of NBC’s late night franchises from the same base of operations. The salaries will be lower, the expectations will be what they will be and the network will save huge amounts of cash in the continually eroding late night audience with lower advertising rates. Am I close?

  • Jim LaForte

    Larry King was horrible in my opinion. CNN continued to rely on someone who was not in any demographic to carry the network. Then FOX News happened. Larry King stayed too long. Dave probably knows that it is a year or two tops. 2015 would mark his 35th year on national television.

  • Jim LaForte

    Here is what I think. I know that I have no business criticizing someone like David Letterman. Fact is, CBS NEVER had a successful late night franchise of anything before Dave. I loved the “CBS LATE MOVIE” when I was growing up. “Kolchak the Night Stalker,” “Harry O,” etc.

    CBS had nothing and then somebody realized his value when NBC clearly did not.

    With that said, Dave has aged but I am still of the thinking that he has a good fight left in him. The test of that statement will come in the midst of the new “Late Night War.” Will Dave still take a vacation every month if he is the leader?

  • Gary Middleton

    Jim, absolutely economics played into the NY move, including substantial tax credits. But demographics played in as well. And, I would imagine, also a general NYC attitude that did not make Jay Leno and his comedic stylings popular at HQ.

    All I meant with respect to Larry King is that networks who throw longtime air personalities out the door often spout disingenuous platitudes to make it seem they’re not throwing them out the door. Similar to when they say “we’ll call you!” to someone whom they will not be calling.

  • Gary Middleton

    “Will Dave still take a vacation every month if he is the leader?”

    Jim, it’s a fine hypothetical question. But we have an interesting new twist to the equation: the *possibility* that NBC will regularly defeat CBS at 10 pm. If that happens, then I don’t think we have to worry about Dave becoming the leader.

    Dave did .6 in the last sweeps period. Fallon nearly did that with a show that ends at 1:30 in the morning. If a 10 pm advantage is added in, Dave is not likely going to be competitive in the demo. Heck, Kimmel gained nearly .2 just by moving up 25 minutes.

  • Adam Stabelli

    I think Jay WILL leave NBC. He clearly doesn’t want to be the Bob Hope of the network and do specials every now and then. They can’t give him another 10:00 show. So what else can they offer him? A weekend show? Jay likes to work every day, so he won’t take that deal. The only likely outcome is Leno finally leaving NBC. And getting a show somewhere else.

  • jcfreder

    Week of 9/23/2013 projections

    18-49 demo
    Jay .89
    Dave .61
    JKL .58

    Total Viewers
    Jay 3.55
    Dave 3.13
    JKL 2.34

  • Riggs

    If that’s true I have to ask – Isn’t it significant that Kimmel is coming in 3rd in total viewers AND the Demo? Why do we think Fallon would do much better?

  • Gary Middleton

    “Why do we think Fallon would do much better?”

    Because he’s already averaging north of 0.5 and he’ll be moving up an hour when there are a lot more viewers awake. Very hard to move from 12:30 to 11:30 without significantly gaining demo viewers.

  • Riggs

    Right but he’ll face much more stringent competition in that demo from the similar Kimmel no? (Plus Colbert, etc.?) I don’t know the answer to this but did Conan’s demo numbers spike when he moved from 12:30 to 11:30?

  • anonymous

    We’ll see how much ratings draw Fallon really has or if it was just an illusion from having those Leno lead-ins. People were confident about Conan as well.

  • Gary Middleton

    Anonymous, the Conan example supports my case. Conan went from a 0.8 average to about 1.3 at 11:30. When his lead-ins crashed and he hit turbulence later in the year, he still averaged at least 1.0 with new episodes.

    Moving from 12:30 to 11:30 is to viewers what moving from Minnesota to Florida is to temperature. Higher numbers everywhere.

  • Gary Middleton

    “Right but he’ll face much more stringent competition in that demo from the similar Kimmel no? (Plus Colbert, etc.?)”

    Very true, Riggs. But I have to believe that factor is dwarfed by having half the country (or whatever) still awake. The reason I believe it is we’ve never seen a 12:30 show consistently beat an 11:30 show in the years we’ve all been here watching this stuff. And you certainly never see, say, the 12:30 hour of Adult Swim beat the 11:30 hour of adult swim.

    “I don’t know the answer to this but did Conan’s demo numbers spike when he moved from 12:30 to 11:30?”

    Yes, markedly. And Kimmel’s when he moved up just 25 minutes. I honestly don’t believe any other outcome is possible.

  • Gary Middleton

    “Isn’t it significant that Kimmel is coming in 3rd in total viewers AND the Demo?”

    FWIW, Riggs, Kimmel has beaten Dave in the demo in each of the three quarters they’ve been head to head. So if JC is right, a victory last week would still be an outlier at this point. And Kimmel’s biggest lead-in, Scandal, has yet to debut.

  • Gary Middleton

    Funny how the big end-of-season Kimmel press release did not mention Jay Leno. That’s when you know he got rolled in every category.

    These Q3 numbers at the top of the page are outrageous. Out-demoed Dave by 53% and Kimmel by 49%? Annihilation. Helps that Letterman and Kimmel are likely splitting the un-Leno irony vote.

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