‘The Crazy Ones’ Premieres as the Season’s #1 New Show
via press release:
“THE CRAZY ONES” PREMIERES AS THE SEASON’S #1 NEW SHOW
15.61 Million Viewers Watch Robin Williams’ Return to Network Television
“The Big Bang Theory” Delivers Its Biggest Season Premiere Ever
“Two and a Half Men” and “Elementary” Return with Time Period Wins in Viewers
CBS Sweeps Premiere Thursday in Viewers and Key Demos with Year-to-Year Growth in All Key Measures
THE CRAZY ONES, featuring the return of Robin Williams to network television, premiered to 15.61 million viewers, making it the season’s #1 new program, according to Nielsen preliminary live plus same day ratings for Thursday, Sept. 26.
The series premiere of THE CRAZY ONES was first in viewers (15.61m), adults 25-54 (5.4/13) and adults 18-49 (4.0/11). CBS posted its best adults 25-54 delivery in the 9:00-9:30 time slot since March 12, 2009 and its best adults 18-49 delivery since Nov. 12, 2009.
THE CRAZY ONES more than doubled the premiere of “The Michael J. Fox Show” in viewers (vs. 7.23m, +115%), doubled in adults 25-54 (vs. 2.7, +100%) and nearly doubled it in adults 18-49 (vs. 2.1, +90%) from 9:00-9:30 PM.
At 8:00 PM, the seventh season premiere of THE BIG BANG THEORY was first in viewers (18.30m), adults 25-54 (7.0/20) and adults 18-49 (5.3/18). Compared to last year’s season premiere, THE BIG BANG THEORY was up +11% in adults 25-54 (from 6.3/17), +6% in adults 18-49 (from 5.0/16) and added +2.64m viewers (from 15.66m +17%). THE BIG BANG THEORY posted premiere highs in these measures.
At 8:30 PM, a second episode of THE BIG BANG THEORY (S) was first in viewers (19.52m), adults 25-54 (7.6/20) and adults 18-49 (5.8/17). THE BIG BANG THEORY (S) was the night’s #1 program in these measures.
TWO AND A HALF MEN, with its 11th season premiere, was first in viewers (11.54m) and adults 25-54 (4.1/10), and was second in adults 18-49 (2.9/08).
At 10:00 PM, ELEMENTARY’s second season premiere was first in viewers (10.14m) and was second behind a two-hour “Grey’s Anatomy” in adults 25-54 (2.9/07) and adults 18-49 (2.1/06).
For the night, CBS was first in viewers (14.21m), adults 25-54 (5.0/13) and adults 18-49 (3.7/11). Compared to last year’s premiere Thursday, CBS was up +2% in viewers, +9% in adults 18-49 and +11% in adults 25-54. CBS won its fourth consecutive premiere Thursday in viewers and three of the last four in adults 25-54 and adults 18-49.
On CBS.com, THE CRAZY ONES had the highest premiere day traffic for a new comedy series debut to date, the highest premiere day traffic so far this season, and triple-digit growth across all metrics over the same time period last year. THE BIG BANG THEORY also hit a new milestone with its best premiere day opener on CBS.com in the show’s history.
Editor’s Note: Television viewing on platforms such as DVR, video-on-demand and online streaming continues to grow at a fast pace. Last season during premiere week, Live+7 CBS audiences grew 20% over Live+SD in total viewers, up from 17% in 2012. In A18-49, Live+7 levels grew 29% from Live+SD, up from 23% one year ago. Additionally, many CBS shows experienced as much as a 50% increase in total viewers once full 30-day multi-platform audiences were accounted for. In an effort to quantify how much non-linear viewing adds to Live+SD audiences, CBS Research will provide estimates for series which will include DVR playback as well as multi-platform viewership.