'The Crazy Ones' Premieres as the Season's #1 New Show

Categories: Network TV Press Releases

Written By

September 27th, 2013

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via press release:

"THE CRAZY ONES" PREMIERES AS THE SEASON'S #1 NEW SHOW

15.61 Million Viewers Watch Robin Williams’ Return to Network Television

"The Big Bang Theory" Delivers Its Biggest Season Premiere Ever

"Two and a Half Men" and "Elementary" Return with Time Period Wins in Viewers

CBS Sweeps Premiere Thursday in Viewers and Key Demos with Year-to-Year Growth in All Key Measures

THE CRAZY ONES, featuring the return of Robin Williams to network television, premiered to 15.61 million viewers, making it the season's #1 new program, according to Nielsen preliminary live plus same day ratings for Thursday, Sept. 26.

The series premiere of THE CRAZY ONES was first in viewers (15.61m), adults 25-54 (5.4/13) and adults 18-49 (4.0/11). CBS posted its best adults 25-54 delivery in the 9:00-9:30 time slot since March 12, 2009 and its best adults 18-49 delivery since Nov. 12, 2009.

THE CRAZY ONES more than doubled the premiere of "The Michael J. Fox Show" in viewers (vs. 7.23m, +115%), doubled in adults 25-54 (vs. 2.7, +100%) and nearly doubled it in adults 18-49 (vs. 2.1, +90%) from 9:00-9:30 PM.

At 8:00 PM, the seventh season premiere of The Big Bang Theory was first in viewers (18.30m), adults 25-54 (7.0/20) and adults 18-49 (5.3/18).  Compared to last year's season premiere, The Big Bang Theory was up +11% in adults 25-54 (from 6.3/17), +6% in adults 18-49 (from 5.0/16) and added +2.64m viewers (from 15.66m +17%).  The Big Bang Theory posted premiere highs in these measures.

At 8:30 PM, a second episode of THE Big Bang Theory (S) was first in viewers (19.52m), adults 25-54 (7.6/20) and adults 18-49 (5.8/17).  THE Big Bang Theory (S) was the night's #1 program in these measures.

Two and a Half Men, with its 11th season premiere, was first in viewers (11.54m) and adults 25-54 (4.1/10), and was second in adults 18-49 (2.9/08).

At 10:00 PM, Elementary's second season premiere was first in viewers (10.14m) and was second behind a two-hour "Grey's Anatomy" in adults 25-54 (2.9/07) and adults 18-49 (2.1/06).

For the night, CBS was first in viewers (14.21m), adults 25-54 (5.0/13) and adults 18-49 (3.7/11).  Compared to last year’s premiere Thursday, CBS was up +2% in viewers, +9% in adults 18-49 and +11% in adults 25-54. CBS won its fourth consecutive premiere Thursday in viewers and three of the last four in adults 25-54 and adults 18-49.

On CBS.com, THE CRAZY ONES had the highest premiere day traffic for a new comedy series debut to date, the highest premiere day traffic so far this season, and triple-digit growth across all metrics over the same time period last year. THE Big Bang Theory also hit a new milestone with its best premiere day opener on CBS.com in the show's history.
Editor's Note: Television viewing on platforms such as DVR, video-on-demand and online streaming continues to grow at a fast pace.  Last season during premiere week, Live+7 CBS audiences grew 20% over Live+SD in total viewers, up from 17%  in 2012.  In A18-49, Live+7 levels grew 29% from Live+SD, up from 23% one year ago.  Additionally, many CBS shows experienced as much as a 50% increase in total viewers once full 30-day multi-platform audiences were accounted for.  In an effort to quantify how much non-linear viewing adds to Live+SD audiences, CBS Research will provide estimates for series which will include DVR playback as well as multi-platform viewership.

 
  • cas

    Didn’t SHIELD get a better rating?

  • Jem

    Crazy Ones also had a lead-in that was almost 5 times larger.

  • marcos

    @cas at A18-49 yes!

  • PurpleDrazi

    Shield did better in the 18-49 demo but Crazy Ones did better in total viewers.

    The demo is the more important number but that has never stopped a PR department before…

  • Robbie Bishop

    For the first time in my life, I watched all of CBS’s Thursday lineup. For the most part, I enjoyed it.

    Over Summer, I watched reruns of “The Big Bang Theory.” I had seen glimpses and clips of it before, but during Summer was the first time I actually watched the show. I loved it. So, I decided to watch the premiere last night. It was great.

    “The Crazy Ones” was also good. I enjoyed it a lot. I’ll definitely be tuning in for more.

    “Two and a Half Men” was a hit-and-miss for me. There were funny parts, but the show itself has lost pretty much any intention of being funny and seems to have just decided to say a sex joke every 5 seconds and see who laughs. Some were funny, most were not. And the most humorous jokes were the rare ones not sex-related.
    In short; the show needs to end.

    “Elementary” was very good premiere. Loved the London setting.
    Disappointed but not surprised by these ratings.

  • Robbie Bishop

    was a*

  • SG

    Kelly Clarkson stole the show, The Crazy Ones. James Wolk did well too.

  • Matt

    WRONG. SHIELD is #1 new show, and crushed TCO demo-wise with a 4.7. TCO is TV’s MOST WATCHED new show, not #1. #1 is about demographics not viewers.

  • Wright

    TCO will drop next week as will all the other shows that premiered. In order to get an accurate idea of its true rating we will have to wait a couple of weeks. Also, being behind TBBT helps it tremendously.

  • sarah

    @Matt

    Shield is #1 is demo but TCO is #1 is total viewers.

  • Valentin

    @Wright
    What do you ’bout it? Maybe The Crazy Ones will stand at 14-15millions :)

  • Valentin

    know*

  • Connman

    It’s highly unlikely that any of the new shows will keep 100% of their premiere numbers – most will drop at least a bit if not a whole lot. Then there are the rare cases where numbers go up – sometimes because that’s the only way they can go. In a nutshell, SHIELD with no lead-in whooped TCO with a HUGH lead-in from an established show, and TCO lost 1.6 ratings points and 3.3 million viewers in doing so. Only time will tell, but premier week is no time to crown or bury a show that’s been hyped as much as these two have.

  • Ren

    What this site taught me was that the demo was the most important , but now that’s changed?. Shield should be the number #1 show of the season.

  • Ren

    I’m I the crazy one around her, shouldn’t we be looked at the demo and crown shield/AOS

  • Jason

    I enjoyed the Two and Half Men season premiere, I stopped watching the show (as I watched it only when there was nothing to watch and it was on reruns), even since Sheen left the show, because the jocks weren’t funny anymore.

    But I really liked Charlie’s daughter, even tho she isn’t funny as Sheen was, she is doing pretty good job.

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