'Dateline' Matches Year-ago Debut in Adults 18-49, up in Total Viewers

Categories: Network TV Press Releases

Written By

September 28th, 2013

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via press release:

Friday Primetime Results:

 

  • From 8-9 p.m. ET, encore telecasts of The Michael J. Fox Show (0.8/3 in 18-49, 4.0 million viewers overall at 8; 0.8/3 in 18-49, 4.0 million viewers overall at 8:30)generated NBC’s top total-viewer result in the hour in three months (since “Dateline” averaged 5.3 million viewers from 8-9 on June 28) and beat NBC’s 2012-13 season average in the Friday 8-9 p.m. time period by 10% (4.006 million vs. 3.629 million, L+SD non-sports).  In adults 18-49, the “Michael J. Fox Show” rebroadcasts matched NBC’s second-highest rating in the hour in three months.  From its first half-hour to its second, the “Michael J. Fox Show” encores maintained 100% of their rating in adults 18-49 and grew 9% in adults 25-54 (to a 1.2 rating from a 1.1).
 
  • The season premiere of “Dateline NBC” (1.3/4 in 18-49, 6.5 million viewers overall from 9-11 p.m. ET) tied the show’s year-ago premiere rating in 18-49 (1.3 from 10-11 p.m. on Sept. 28, 2012) and is up 36% in total viewers (6.526 million vs. 4.807 million).
 
  • Looking specifically at this year’s 10 p.m. hour versus last year’s 10-11 p.m. edition of “Dateline,” this year’s premiere is up 15% in 18-49 rating (1.5 from 10-11 p.m. vs. 1.3) and up 43% in total viewers (6.865 million vs. 4.807 million).
 
  • From its first half-hour to its fourth, “Dateline NBC” grew by 36% in adults 18-49 (to a 1.5 rating from a 1.1), by 35% in adults 25-54 (2.3 vs. 1.7) and 20% or 1.2 million persons in total viewers (to 6.9 million from 5.7 million).  For its second hour from 10-11 p.m. ET, “Dateline” out-rated ABC’s “20/20” in adults 18-49, adults 25-54, total viewers and other key measures.
 
  • In the 10:30 lead-in to local news, “Dateline NBC” tied for #1 in the key news demo of adults 25-54 among ABC, CBS and NBC (2.3 rating each for “Dateline” and CBS’s “Blue Bloods), eliminating a 14% advantage for “Blue Bloods” in the prior half-hour (2.5 vs. 2.2).
 
  • For the night, NBC finished within a tenth of a rating point of its year-ago premiere-week Friday average in 18-49 (1.1 vs. 1.2) and was up 32% in total viewers (5.686 million vs. 4.316 million).  NBC has been up versus premiere-week 2012 on five of five nights thus far in total viewers.
 
 
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