ABC’s ‘Marvel’s Agents of S.H.I.E.L.D.’ Posts Biggest Gain in Adults 18-49 L+3 Playback
via press release:
Based on Nielsen’s Live + 3 Day TV playback data released this morning, ABC’s Tuesday debut of Marvel’s Agents of S.H.I.E.L.D. saw its Adult 18-49 number spike by +1.78 rating points from a 4.70 L+SD to a 6.48 L+3 rating, making it the biggest absolute gainer for any show this season and solidifying its standing as theseason’s #1 new series. The ABC drama debut also saw its Total Viewer count surge by 3.7 million, building from 12.1 million viewers in Live + Same Day to 15.8 million in Live + 3 Days.