ABC Claims TV’s Top 2 Biggest Gainers in Early TV Playback, with ‘Marvel’s Agents of S.H.I.E.L.D.’ and ‘Modern Family’

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

JESSE TYLER FERGUSON, ERIC STONESTREET

via press release:

Based on Nielsen’s just released TV playback data for the first 3 days of premiere week (Monday-Wednesday), ABC claimed the 2 biggest gainers among Adults 18-49, with Marvel’s Agents of S.H.I.E.L.D. gaining +1.8 rating points in its first 3 days of playback and Modern Family picking up another +1.6 rating points. The ABC drama soared to a 6.5 rating in Adults 18-49, solidifying its rank as the #1 freshman series of the new season and TV’s top-rated drama debut in nearly 4 years – since 11/3/09.

 

  • The season opener of ABC’s Nashville on Wednesday shot up 45% with Adults 18-49 in the Live + 3 Day ratings, growing to a 2.9 and leapfrogging over CBS’ CSI (2.8) by 4% in the 10pm hour. Nashville scored bigger playback gains this year than did last year’s debut among young adults (45% vs. 39%). The sophomore ABC drama also gained 2.3 million viewers over its initially reported Live + Same Day tally to pull in 8.8 million Total Viewers after 3 days of TV playback.

 

  • The series debut of ABC’s The Goldbergs on Tuesday at 8pm jumped from a 3.1 rating among Adults 18-49 in the L+SD statistics to a 3.9 rating in the L+3 numbers, gaining 8-tenths of a rating point in its first 3 days of TV playback.

 

  • On Monday at 10pm, the season opener of ABC’s Castle gained nearly a full Adult 18-49 rating point in the L+3 numbers, going from a 2.3 rating to a 3.2 rating (+0.9 rating points). In fact, Castle’s growth from L+SD to L+3 was higher this year than last year in the young adult demo (+0.8 rating points).

 

  • In the first 3 days of available TV playback, ABC had 3 of TV’s Top 5 biggest overall gainers, with each show adding on at least 3 million viewers over their first-reported Live + Same Day totals: S.H.I.E.L.D. (+3.70 million), Castle (+3.48 million) and Modern Family (+3.40 million).
blog comments powered by Disqus