ABC Claims TV's Top 2 Biggest Gainers in Early TV Playback, with 'Marvel's Agents of S.H.I.E.L.D.' and 'Modern Family'

Categories: Network TV Press Releases

Written By

September 30th, 2013


via press release:

Based on Nielsen’s just released TV playback data for the first 3 days of premiere week (Monday-Wednesday), ABC claimed the 2 biggest gainers among Adults 18-49, with Marvel’s Agents of S.H.I.E.L.D. gaining +1.8 rating points in its first 3 days of playback and Modern Family picking up another +1.6 rating points. The ABC drama soared to a 6.5 rating in Adults 18-49, solidifying its rank as the #1 freshman series of the new season and TV’s top-rated drama debut in nearly 4 years – since 11/3/09.


  • The season opener of ABC’s Nashville on Wednesday shot up 45% with Adults 18-49 in the Live + 3 Day ratings, growing to a 2.9 and leapfrogging over CBS’ CSI (2.8) by 4% in the 10pm hour. Nashville scored bigger playback gains this year than did last year’s debut among young adults (45% vs. 39%). The sophomore ABC drama also gained 2.3 million viewers over its initially reported Live + Same Day tally to pull in 8.8 million Total Viewers after 3 days of TV playback.


  • The series debut of ABC’s The Goldbergs on Tuesday at 8pm jumped from a 3.1 rating among Adults 18-49 in the L+SD statistics to a 3.9 rating in the L+3 numbers, gaining 8-tenths of a rating point in its first 3 days of TV playback.


  • On Monday at 10pm, the season opener of ABC’s Castle gained nearly a full Adult 18-49 rating point in the L+3 numbers, going from a 2.3 rating to a 3.2 rating (+0.9 rating points). In fact, Castle’s growth from L+SD to L+3 was higher this year than last year in the young adult demo (+0.8 rating points).


  • In the first 3 days of available TV playback, ABC had 3 of TV’s Top 5 biggest overall gainers, with each show adding on at least 3 million viewers over their first-reported Live + Same Day totals: S.H.I.E.L.D. (+3.70 million), Castle (+3.48 million) and Modern Family (+3.40 million).
  • Douglas from Brazil

    Claiming what, ABC? Shut up!

  • Matthew

    Go Castle!

  • Joe Daniels

    @Douglas, Obviously this… TV’s top-rated drama debut in nearly 4 years.

  • Matt

    ABC has always been big with DVR. Revenge and ONCE still premiered solid last night, but I can see them and Betrayal soaring once the DVR’s for this week are released.

  • Jose Arribas

    There’s the 6.0plus 18-45 that everybody was predicting.

  • Kate

    I’m confused about Castle. This release says the premiere gained .9 to get to a 3.2 but according the the numbers here, it got a 2.2 which would mean it gained 1.0. Can anyone clear it up? (Also, I love that we’re seeing L+3 numbers this year!)

  • Judy912

    I am THRILLED that the CASTLE numbers improved so much with the Live & 3 day DVR early TV Playback! WAY TO GO CASTLE!! Can’t wait for Part 2 ‘Dreamworld’ tonight. The Preview looks AWESOME!!!

    I can’t explain the reason why the difference, I am just grateful for the increased numbers.

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