ABC's Sunday Dramas Open with Strong Gains Over their January-May Averages

Categories: Network TV Press Releases

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September 30th, 2013

Revenge Season 3 premiere

via press note:

ABC Sunday Prime (7-11pm – 6.7 million and 2.0/5 in AD18-49):  Opposite NBC’s Sunday Night Football and an NFL overrun-boosted Fox, ABC beat its non-sports competition on Sunday night by 25% in Adults 18-49 (CBS = 1.6/4).  ABC’s season premieres of Once Upon a Time (2.6/7) and Revenge (2.4/6) opened as Sunday’s top-rated broadcast dramas in Adults 18-49, leading by strong margins over CBS’ season openers of The Good Wife (1.5/3) and The Mentalist (1.6/4).


Once Upon a Time Recap Special (7-8pm – 5.1 million and 1.3/4 in AD18-49).


Once Upon a Time (8-9pm – 8.5 million and 2.6/7 in AD18-49):  Building sharply on its lead-in at 8pm, ABC’s season opener of Once Upon a Time was the #1 entertainment program in the 8 o’clock hour, leading season premieres of CBS’ Amazing Race (+30% - 2.0/6) and Fox’s NFL-led comedies (+4% - 2.5/7 for The Simpsons/Bob’s Burgers).   Topping its May finale (+13% - 2.3/7), Once Upon a Time was also up 13% from its Jan-May average for originals in Adults 18-49 (Jan 6-May 12 L+SD originals = 2.3/6).  In Total Viewers and Adults 18-49, Once Upon a Time earned its highest numbers since January – since 1/6/13 and 1/13/13, respectively. The ABC drama was the #1 most social broadcast series of the evening with 136,627 tweets, the highest number ever for the show.


Revenge (9-10pm – 8.0 million and 2.4/6 in AD18-49):  Retaining 92% of its lead-in at 9pm, ABC’s Revenge opener beat out CBS’ The Good Wife opener in the hour by 60% in Adults 18-49 (2.4/6 vs. 1.5/3).  Like its lead-in, Revenge outdelivered its May finale (+41% - 1.7/5) and was up 33% over its Jan-May average for originals (Jan 6-May 12 L+SD originals = 1.8/4).  The ABC drama drew its biggest audience since October and equaled its best young adult rating since November  - since 10/28/12 and 11/11/12, respectively.


Betrayal (10-11pm – 5.3 million and 1.5/4 in AD18-49):  In Adults 18-49, the series debut of Betrayal was up over ABC’s most-recent drama debut in the hour (+7% - 1.4/4 for Red Widow on 3/3/13) and topped the drama’s overall average by 36% (1.1/3 – L+SD March 3-May 5).  In the 10 o’clock hour, the new ABC drama ran neck-and-neck with CBS’ season premiere of The Mentalist in Adults 18-49 and led with Adults 18-34 and key Women (W18-34/W18-49).


  • Ryan

    Hahahaha. Only ABC can positively spin Betrayal’s awful numbers. Good for OUAT and Revenge though.

  • Mumbo

    So Betrayal was up over Red Widow (which absolutely tanked) and neck-and-neck with The Mentalist (which cratered). Well that’s one way to spin it.

    They’re rightfully pleased with the numbers for Once and Revenge though. Curious how Wonderland will debut next week.

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