ABC’s Sunday Dramas Open with Strong Gains Over their January-May Averages
via press note:
ABC Sunday Prime (7-11pm – 6.7 million and 2.0/5 in AD18-49): Opposite NBC’s Sunday Night Football and an NFL overrun-boosted Fox, ABC beat its non-sports competition on Sunday night by 25% in Adults 18-49 (CBS = 1.6/4). ABC’s season premieres of Once Upon a Time (2.6/7) and Revenge (2.4/6) opened as Sunday’s top-rated broadcast dramas in Adults 18-49, leading by strong margins over CBS’ season openers of The Good Wife (1.5/3) and The Mentalist (1.6/4).
Once Upon a Time Recap Special (7-8pm – 5.1 million and 1.3/4 in AD18-49).
Once Upon a Time (8-9pm – 8.5 million and 2.6/7 in AD18-49): Building sharply on its lead-in at 8pm, ABC’s season opener of Once Upon a Time was the #1 entertainment program in the 8 o’clock hour, leading season premieres of CBS’ Amazing Race (+30% – 2.0/6) and Fox’s NFL-led comedies (+4% – 2.5/7 for The Simpsons/Bob’s Burgers). Topping its May finale (+13% – 2.3/7), Once Upon a Time was also up 13% from its Jan-May average for originals in Adults 18-49 (Jan 6-May 12 L+SD originals = 2.3/6). In Total Viewers and Adults 18-49, Once Upon a Time earned its highest numbers since January – since 1/6/13 and 1/13/13, respectively. The ABC drama was the #1 most social broadcast series of the evening with 136,627 tweets, the highest number ever for the show.
Revenge (9-10pm – 8.0 million and 2.4/6 in AD18-49): Retaining 92% of its lead-in at 9pm, ABC’s Revenge opener beat out CBS’ The Good Wife opener in the hour by 60% in Adults 18-49 (2.4/6 vs. 1.5/3). Like its lead-in, Revenge outdelivered its May finale (+41% – 1.7/5) and was up 33% over its Jan-May average for originals (Jan 6-May 12 L+SD originals = 1.8/4). The ABC drama drew its biggest audience since October and equaled its best young adult rating since November – since 10/28/12 and 11/11/12, respectively.
Betrayal (10-11pm – 5.3 million and 1.5/4 in AD18-49): In Adults 18-49, the series debut of Betrayal was up over ABC’s most-recent drama debut in the hour (+7% – 1.4/4 for Red Widow on 3/3/13) and topped the drama’s overall average by 36% (1.1/3 – L+SD March 3-May 5). In the 10 o’clock hour, the new ABC drama ran neck-and-neck with CBS’ season premiere of The Mentalist in Adults 18-49 and led with Adults 18-34 and key Women (W18-34/W18-49).